What if your business was built to outlast you? In this inspiring episode, Dave Munson, founder of Saddleback Leather Company, shares how he turned a simple idea for a long-lasting leather bag into a global brand known for its craftsmanship, purpose, and impact.

Listeners will learn how to create a purpose-driven business that combines quality, sustainability, and authenticity—one that leaves a true legacy. Dave reveals why he refuses to compromise on quality, how a clear mission attracts the right employees and customers, and why caring for people and the planet leads to lasting success.

From building a company with a 100-year warranty to funding education and community initiatives in Africa, Dave’s story shows that business success is about much more than profit—it’s about creating something worth fighting over, even after you’re gone.

Tune in to discover how to design your business to endure, inspire, and give back for generations to come.

Order Dave's book, They'll Fight Over It When You're Dead to hear the rest of his story!

BARNES & NOBLE

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Dave Munson is the founder of Saddleback Leather Co., a globally recognized brand known for crafting over-engineered leather bags built to last 100 years. His journey began in a small leather shop in Mexico with one goal: “Make it so tough my grandkids fight over it when I’m dead.” Since then, he’s survived jungle treks, car crashes, and even an assassin — all with his trusty leather bag in tow.

Today, Dave leads Saddleback alongside his wife, Suzette, creating world-class products while giving back through their sister brand Love 41 and outreach initiatives in Rwanda, Mexico, and Texas. With partnerships including Toyota, the Texas Rangers, and Martin Guitar, Dave continues to build with purpose — using business as a vehicle to love people and lift communities.

www.saddlebackleather.com

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Are you treating your LinkedIn profile like just another digital résumé? If so, you’re missing one of the most powerful business tools available. In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Al Kushner—LinkedIn strategist, keynote speaker, and author of The AI LinkedIn Advantage—to uncover how business owners can use LinkedIn and AI to authentically build their personal brand and attract new opportunities.

Al shares practical, time-saving strategies to help you optimize your profile, stand out from competitors, and create content that resonates with your audience. You’ll learn how to use AI tools like ChatGPT to write engaging posts, leverage LinkedIn newsletters to expand your reach, and maintain authenticity in an AI-driven world. Whether your profile needs a total overhaul or a simple refresh, this episode gives you the actionable steps to start turning your LinkedIn presence into a growth engine for your business.

Get Al's free LinkedIn profile optimization checklist www.linkedvantage.com/audit

Al Kushner is an award-winning author and sought-after LinkedIn Growth Strategist, renowned for his innovative approach to digital networking. His groundbreaking book, The A.I. LinkedIn Advantage, has transformed how professionals and businesses leverage artificial intelligence to optimize their LinkedIn presence, grow networks, and drive meaningful engagement. Al’s expertise in blending AI-driven strategies with actionable insights has made him a trusted advisor and thought leader, empowering countless individuals to achieve measurable results on the platform.

www.linkedvantage.com

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If you think ESG (Environmental, Social, and Governance) only applies to big corporations, think again. In this episode of The Business Behind Your Business, host Paul Sweeney welcomes back author and small business champion Bronwyn Reid to explain why ESG matters for SMEs.

Bronwyn shows how ESG isn’t just box-ticking—it’s about building resilient businesses that attract customers, employees, and funding. You’ll hear why ESG is a competitive advantage, what practical steps you can take without being overwhelmed, and how to leverage what you’re already doing in your community and operations.

What you’ll learn in this episode:

• Why ESG is no longer optional for small businesses.
• How ESG drives loyalty, talent, and funding opportunities.
• Simple, low-cost steps SMEs can start with today.
• How to turn existing practices into an ESG story.
• Why ESG is ultimately just good business.

Get Bronwyn's book here: Small Business - Big Impact: Why ESG Won't Save You But Smart Strategy And Real Action Will

Bronwyn Reid is a successful business owner, bestselling author of three books, and winner of multiple business awards. Her books have been dubbed THE text books for small company – big business relationships. Now, as organisations become more aware of their ESG obligations, Bronwyn’s expertise and experience are critical to business success.

Bronwyn and her companies have spent a lifetime being smaller suppliers to big organisations. Her environmental consultancy counts giants BHP, Rio Tinto and Glencore amongst their client base, as well as international research organisations and all levels of Government. She has also been on the other side of the big company/small business transaction, having worked in Corporate for many years – both within Australia and overseas. She understands, and fixes, the issues that prevent more valuable, profitable and long-lasting commercial relationships between the big and small end of town.

Bronwyn is the “Google Translate” app for small business – big company relationships. She writes regularly for several SME publications including First 5000 (Medium-size business market), Kochies Business Builders and Inside Small Business. She is a regular conference speaker, for both corporate and SME audiences, and appears regularly on radio and business-related podcasts. She has been a member of BHP’s Local Buying Program Advisory Committee for 10 years.

Bronwyn’s training programs

Bronwyn’s other books:
Small Company Big Business: How to find, keep and win big customers
Small Company, Big Crisis

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