If you’ve ever been frustrated by a team member, confused by a client’s behaviour, or struggled to influence outcomes in your business—this episode is for you. Host Paul Sweeney welcomes experts Josh Davis and Greg Prosmushkin to explore the power of Neuro-Linguistic Programming (NLP) and how small and medium-sized business owners can use it to become more effective communicators, leaders, and decision-makers.

In this engaging and practical conversation, Josh and Greg demystify NLP—explaining it not as a manipulation tool, but as a science-backed, real-world framework for better understanding yourself and others. You’ll learn how to uncover what truly drives people (including your employees, clients, and even yourself), why our internal “maps of reality” often lead to misunderstanding, and how to use specific mindset shifts and tools to build stronger, more aligned relationships.

Listeners will walk away with:

• A practical understanding of NLP and its benefits in everyday business
• Insight into how to “read the room” and tailor communication for real impact
• Strategies for influencing without manipulation
• A shift from frustration to curiosity in dealing with people problems
• Simple steps to start using NLP in your leadership and communication today

Whether you’re a seasoned entrepreneur or just starting out, this episode is a powerful introduction to transforming your relationships and results—starting from within.

Get the book here: The Difference That Makes the Difference: NLP and the Science of Positive Change

Josh Davis, PHD is an internationally bestselling author of Two Awesome Hours and certified Trainer and Master Practitioner of NLP. He is the founder and director of the Science-Based Leadership Institute. He earned his PhD in psychology and neuroscience at Columbia University.

Greg Prosmushkin is a highly successful trial lawyer and entrepreneur with a diverse range of business ventures. His discovery and use of NLP have been key factors in his success.

Josh's LinkedIn

Greg's LinkedIn

Support the show

https://thebusinessbehindyourbusiness.com/

Connect with us:
Facebook
LinkedIn
Twitter
Instagram

How to Lead with Happiness, Hope, and Human Connection—Even in Tough Times

If you're a small or medium business owner struggling with team morale, leadership challenges, or just the daily grind of running a business, this episode is for you. In this inspiring conversation, Dr Calvin Lawrence Jr—a seasoned educator, leadership expert, and author of The Happy Leader—shares the powerful case for leading with joy, purpose, and genuine human connection.

You'll learn how to cultivate a resilient and motivated team culture, even during adversity. Dr Lawrence offers deeply relatable insights and real-world leadership strategies that don’t require big budgets—just big hearts. He reminds us that strong leadership is less about titles and more about influence, trust, and consistency.

🔑 In this episode, you’ll discover:

• Why relationships are the foundation of strong business leadership
• How to lead a team with positivity—especially when business gets hard
• The power of mentorship (and why it’s a two-way street)
• How to rebuild trust and culture when your team has been let down
• Why failure, handled right, can be your best teacher

Whether you lead a team of two or twenty, this episode will help you step into a leadership style that creates loyalty, resilience, and success—without losing your soul in the process.

Get Dr Lawrence's book here: The Happy Leader

Dr Calvin Henry Lawrence Jr is a nationally respected leadership expert, motivational speaker, and author of "The Happy Leader: Relatable Stories of Influence and Hope". With 41 years of experience in K-12 and higher education, he’s the founder of CalvinLawrenceSpeaks, where he inspires audiences through messages on leadership, mentorship, and purpose. A former teacher, coach, and college dean, Dr Lawrence believes relationships are the foundation of leadership. He holds a doctorate from Baylor University and speaks regularly at schools, conferences, and faith-based events across the US.

YouTube

www.calvinlawrencespeaks.net

LinkedIn

Support the show

https://thebusinessbehindyourbusiness.com/

Connect with us:
Facebook
LinkedIn
Twitter
Instagram

Imagine waking up to find your website gone, your email list inaccessible, or your brand’s identity being misused online—and you have no idea how to take it back. That’s the nightmare too many business owners face because they’ve unknowingly handed over control of their digital assets. In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Paige Wiese, founder and CEO of Tree Ring Digital, to help you make sure that never happens to you.

Paige draws on over 15 years of experience helping business owners protect their online presence to share eye-opening stories and a simple, effective strategy for taking back control. Whether you're a start-up founder or a seasoned business owner, this episode is your wake-up call—and your game plan.

🎯 Listen now to learn how to:

• Identify the full scope of your digital assets (spoiler: there are more than 200!)
• Avoid common mistakes that lead to losing domains, websites, or social media accounts
• Create a reliable system for documenting logins, licenses, and third-party tools
• Reduce risk during employee turnover or vendor transitions
• Set up brand protection policies that safeguard your business now and in the future
• Use Paige’s free Brand Protection Checklist to start assessing your exposure today

This episode is packed with practical advice you can implement right away to keep your brand safe, your systems organized, and your business growing.

Paige Wiese is the founder and CEO of Tree Ring Digital, a top-ranked Denver-based marketing agency that develops high performance websites and digital marketing strategies for businesses nationwide. With 16 years of industry experience, Paige has seen companies and CEOs struggle to manage and maintain their assets through growth or transition. She has recently developed a proprietary digital asset management service to track and protect companies’ over 200 data points. Paige is a dedicated speaker and mentor on the topics of brand protection and business growth.

Get your free Digital Asset Assessment

LinkedIn

Support the show

https://thebusinessbehindyourbusiness.com/

Connect with us:
Facebook
LinkedIn
Twitter
Instagram