In episode #178 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline meets Jilyne Jarvis, the Co-Founder and Executive Director of ZGiRLS, which is a nonprofit that offers a confidence-building program for girls ages 11-14 from female professional athletes and Olympians.

At ZGiRLS, the belief is simple: confidence is a skill, and every girl deserves the chance to build it.💪

The team at ZGiRLS believes that girls aren’t born doubting themselves, but somewhere along the way, many start to.

Through a curriculum co-created by Olympians, psychologists, and mental-health experts, ZGiRLS gives girls tools to understand and navigate their thoughts, build a growth mindset, and advocate for themselves while communicating what they need.

In this episode, hear Jilyne share more about the work of ZGiRLS, why the program is so effective being delivered by professional & Olympic female athletes, and how ZGiRLS uses sport as a lens to build confidence that carries into every facet of life.⚡️

More from GOALS

• Follow GOALS on Twitter: @goals_sports_
• Follow GOALS on Instagram: @goals_sports_
• Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports
• Shop: goals-sports.com/shop

In episode #177 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with David Brickley, CEO & Founder of STN Digital to dig into the organization’s brand-new WNBA Social Rankings & Insights Report created in partnership with Zoomph.

After witnessing the WNBA’s incredible growth across social media, STN Digital and Zoomph teamed up to quantify the league’s digital impact, analyzing more than 20,000 pieces of team content from the 2025 season to reveal which clubs and campaigns drove the most engagement, impressions, and media value.

Highlights from the report include:

• 💥 Indiana Fever ranked No. 1: $55.04M Social Value, 38.73M engagements, 1.17B impressions.
• 🚀 Dallas Wings led all teams in growth: +505% engagements, +251% impressions, +344% Social Value YoY.
• 🖼️ Static > Video on X & Facebook: photo posts nearly doubled engagement.
• 🔁 WNBA x NBA collabs soared: 5 of the top 6 Instagram team posts were crossover moments.

In this episode, hear Caroline & David discuss the report’s findings and talk about why the WNBA’s social impact is yet another proof point the league is trending up.📈

More from GOALS

• Follow GOALS on Twitter: @goals_sports_
• Follow GOALS on Instagram: @goals_sports_
• Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports
• Shop: goals-sports.com/shop

In episode #176 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Alanna McDonald, Co-founder and President of 3XBA, which is the premier women’s 3x3 basketball tour and youth development pipeline in the U.S.

Launched in 2024, 3XBA is taking a global approach to growth by building a FIBA-sanctioned ecosystem from the ground up.

The league is centered around Olympic development, youth participation, and sustainable career pathways, creating new opportunities for women athletes at every level.

In this episode, Alanna shares:

• 🌎 How 3XBA is fueling the global rise of women’s 3x3 basketball.
• 🏀 Why 3XBA’s youth-to-pro structure is critical for Olympic development.
• 🤝 How partnerships with USA Basketball, AWSN, Baden, Moolah Kicks, and Rough & Tumble Pub are driving growth for the league.

More from GOALS

• Follow GOALS on Twitter: @goals_sports_
• Follow GOALS on Instagram: @goals_sports_
• Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports
• Shop: goals-sports.com/shop