In episode #168 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline welcomes back Kate Veronneau, Director of Women’s Strategy at Zwift and one of the driving forces behind the Tour de France Femmes avec Zwift.

Since her first appearance on the podcast in 2023, Kate has helped shepherd the race into a new era.

Backed by Zwift’s bold investment and mission-driven strategy, the Tour de France Femmes has become one of the fastest-growing properties in global sport – with the 2025 edition of the race breaking records for attendance, engagement, and viewership.

In this episode, Kate shares:

• 🚴‍♀️ The phenomenal growth of the Tour de France Femmes, including record-breaking crowds and TV audiences.
• 📺 Why visibility and global broadcast accessibility are fueling women’s cycling fandom and participation.
• 📊 Data from Zwift’s impact report proving the race is inspiring women worldwide to ride and invest in the sport.

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In episode #167 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Allie Kleva, Chief Growth Officer at Athletes Unlimited.

Allie has played a leading role in the launch of the brand-new Athletes Unlimited Softball League (AUSL) and helping to create a sustainable professional women’s softball league in the U.S.

Backed by powerful partners like ESPN and Major League Baseball, AUSL is building on softball’s rich tradition and thriving college fandom to create a new professional pathway for athletes.

In this episode, Allie shares:

• ⚡️The origin story of the Athletes Unlimited Softball League.
• 🥎 How AUSL delivered 20 sellouts, $1M+ in merch sales, and 150K average viewers in its inaugural season.
• 🤝 The significance of Major League Baseball’s historic eight-figure investment in AUSL.
• 🚀 What’s ahead in Year 2 for AUSL.

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• Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports
• Shop: goals-sports.com/shop

In episode #166 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Jordan Robinson – acclaimed women’s basketball journalist, analyst, reporter, and host of The Women’s Hoop Show and She’s Got Next on Audacy.

Jordan has built a dream career rooted in passion for women’s basketball storytelling.

Today, she’s at the forefront of women’s basketball media, championing greater visibility for athletes, pushing for deeper coverage, and proving why investing in women’s sports is both powerful and good business.

In this episode, Jordan shares:

• ⚡️How she built her career covering women’s basketball across multiple platforms.
• 🏀 Why now is a transformative moment for women’s basketball & women’s sports at large.
• 📰 The urgent need for daily women’s basketball media & diverse storytelling.
• 💰 Why more money is critical for the growth of women’s sports.

More from GOALS

• Follow GOALS on Twitter: @goals_sports_
• Follow GOALS on Instagram: @goals_sports_
• Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports
• Shop: goals-sports.com/shop