Summary

In this episode, JP Levesque shares a strategic month-by-month blueprint for gym owners to boost enrollment, retention, and operational systems during the peak growth season. Whether you're a seasoned owner or just starting out, discover actionable steps to crush it in the first half of the year.

Key Topics

• Importance of tracking business metrics monthly and how to interpret them
• Timing and execution for price increases to ensure profitability
• Creating a robust onboarding process for new students to improve retention
• Effective marketing strategies for January and February, including self-run Facebook ads training
• Planning summer programs, kids camps, and internal events to keep engagement high
• Developing SOPs, staff training, and system documentation for scalability
• The significance of reports and progress check-ins every 90 days
• How to plan for slower months (July and August) with system reviews and vacations

If you are serious about growing your BJJ academy and you want a road map on how to do it, click the link below to schedule a BJJ Growth map call - CLICK HERE TO SCHEDULEPS. Here is a link to the free FB/IG/Meta ads training I mentioned in the pod -CLICK HERE FOR ACCESS (FILE> MAKE A COPY)

In this episode, JP talks about the ten most common mistakes made by Jiu Jitsu academy owners, drawing from his personal experiences. He emphasizes the importance of tracking metrics, creating standard operating procedures, maintaining student engagement, and managing finances effectively. The conversation also covers the significance of hiring practices, communication strategies, and the necessity of developing business skills to ensure growth and success in running a Jiu Jitsu academy.

Takeaways

Waiting until you are big enough to start taking your metrics is a mistake.

Tracking financials is crucial for understanding your business.

Creating standard operating procedures can streamline operations.

Engaging with students regularly helps maintain their interest.

The value of membership should always exceed its cost.

Outworking business problems by spending more time on the mat is ineffective.

Centralizing communication can reduce chaos and improve efficiency.

Being comfortable discussing money is essential for business success.

Negative influences in the academy can harm the culture and should be managed.

Hiring decisions should be made carefully to ensure business growth.

Chapters

00:00 Introduction to Common Mistakes in Jiu Jitsu Academies

01:00 The Importance of Tracking Metrics

02:51 Creating Standard Operating Procedures

04:44 Reselling Students and Maintaining Engagement

06:38 The Fallacy of Outworking Business Problems

08:17 Centralizing Communication for Efficiency

10:11 Getting Comfortable with Money Conversations

12:35 Managing Negative Influences in the Academy

15:31 Hiring Mistakes and Timing

17:56 Prioritizing Business Skills for Growth

If you want to avoid these mistakes and grow your academy faster I'm doing a limited number of BJJ Business audit calls. It's a by the numbers look at your business to figure out where you're stuck and what you need to grow. Click the link below to book a call: https://link.growjitsu.com/widget/booking/cugd9bndUjStB6e1B15w

In this episode, JP Levesque discusses the four levels of Jujitsu Academy business, providing insights into the challenges and strategies at each stage. He emphasizes the importance of balancing artistic integrity with business acumen, and outlines practical steps for growth, retention, and systemization. The conversation is structured around the journey from the initial proving grounds to becoming an architect of a successful academy, highlighting key takeaways for academy owners.

Takeaways

The four levels of Jujitsu Academy business are crucial for growth.

Artistic integrity can coexist with business strategies.

Stabilizing cash flow is essential for long-term success.

Engagement and retention strategies are vital at every level.

Investing in systems and tools can alleviate bottlenecks.

Hiring full-time staff can enhance operational efficiency.

Understanding your stage helps in planning for the future.

Clear offers and pricing structures are necessary for attracting members.

Marketing calendars are important for both staff and students.

Deciding on a long-term vision is key to sustainable growth.

Chapters

00:00 Introduction to Jujitsu Academy Business Levels

03:23 Level One: The Proving Grounds

10:02 Level Two: The Marathon Stage

18:13 Level Three: The Bottleneck Stage

24:52 Level Four: The Architect Stage

PS. If you're looking for help growing your Jiu Jitsu academy I'm the founder of a company called "GrowJitsu". It's part tech, part systems/best practices, and part coaching. It's basically an all in one solution for Jiu Jitsu academy owners looking for growth.

If you want to see what it looks like to work together click the link below to book a free demo call: https://link.growjitsu.com/widget/booking/cugd9bndUjStB6e1B15w