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The CX Equation

The CX Equation

Auteur(s): Tap CXM
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À propos de cet audio

 The CX Equation podcast from Tap CXM discusses what it really takes to deliver great customer experience in complex organisations. Hosted by industry leaders Chantelle Casey and Mark Clydesdale, each episode is a practical and refreshingly honest conversation with leaders doing the work. Deep-diving into the strategies and technologies transforming CX across all business sectors, from CRM rollouts to loyalty redesigns to workflow overhauls - and everything in between. Whether you're a CX leader, marketer, or enterprise decision-maker, Tap CXM’s podcast offers practical advice to help you mastering customer experience (CX) in today’s ever-changing, competitive landscape. Développement commercial et entrepreneuriat Entrepreneurship Gestion et leadership Politique Économie
Épisodes
  • EP1: Personalisation - The Secret to Customer Value

    EP1: Personalisation - The Secret to Customer Value
    Oct 28 2025
    Today, personalisation has become a buzzword that’s thrown around frequently in marketing circles. But what does meaningful personalisation really look like, and how can businesses deliver it at scale? In this inaugural episode of The CX Equation, hosts Chantelle Casey and Mark Clydesdale dive deep into the evolution of personalisation and provide actionable insights for businesses looking to move beyond surface-level customisation.
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    28 min
  • Welcome to The CX Equation

    Welcome to The CX Equation
    Oct 23 2025
    The CX Equation brings you unfiltered conversations on enterprise CX. From CRM to loyalty, hosts Chantelle and Mark uncover what’s really working — and what’s not — in customer experience transformation.
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    Moins d'une minute
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