Épisodes

  • EP1: Personalisation - The Secret to Customer Value

    EP1: Personalisation - The Secret to Customer Value
    Oct 28 2025
    Today, personalisation has become a buzzword that’s thrown around frequently in marketing circles. But what does meaningful personalisation really look like, and how can businesses deliver it at scale? In this inaugural episode of The CX Equation, hosts Chantelle Casey and Mark Clydesdale dive deep into the evolution of personalisation and provide actionable insights for businesses looking to move beyond surface-level customisation.
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    28 min
  • Welcome to The CX Equation

    Welcome to The CX Equation
    Oct 23 2025
    The CX Equation brings you unfiltered conversations on enterprise CX. From CRM to loyalty, hosts Chantelle and Mark uncover what’s really working — and what’s not — in customer experience transformation.
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