Navigating Challenges in Building a Successful Coaching Business

SUMMARY

In this episode, John and Angie dive into the common challenges faced by coaches when building a successful coaching business. They debunk the myth that starting a coaching business is easy and highlight the importance of doing foundational work, managing expectations, and staying persistent. They also discuss the significance of having a strong 'why,' identifying target clients, and employing effective marketing strategies. The hosts share insights on maintaining momentum, learning through flexibility and experimentation, and setting realistic goals. Additionally, they emphasise the value of strategic planning, leveraging media and social media, and the power of personal recommendations. This episode aims to provide practical advice and motivation for coaches at any stage of their business journey.

CHAPTERS

00:00 Exciting News and Listener Feedback

01:02 The Challenge of Starting a Coaching Business

04:46 Managing Expectations in Coaching

08:51 The Importance of Foundations and Flexibility

14:40 Strategies for Building a Successful Coaching Business

24:52 Final Thoughts and Upcoming Topics

Want to contact the show? You can leave us a voicemail. It's free to do, and we might feature you on our next episode. All you need to do is go to https://speakpipe.com/thecoachingclinicpodcast and leave us a message. You can also find our clips and full episodes on the exclusive Coaching Clinic YouTube channel: https://www.youtube.com/@coachingclinicpodcast

You can send us a video or voice message on LinkedIn:

John's LinkedIn Profile or go to PresentInfluence.com for coaching enquiries with John

Angie's LinkedIn Profile or visit AngieSpeaks.com

2023 Present Influence Productions Coaching Clinic: Grow Your Coaching Business & Master Coaching Skills 70

How to Write and Successfully Publish Your Coaching Book with Jordan Ring

SUMMARY

In this episode of the Coaching Clinic podcast, host John welcomes guest Jordan Ring, an expert in ghostwriting and book coaching, to discuss the importance of coaches authoring their own books. The conversation begins humorously with an AI Angie temporarily taking Angie's place. Jordan and John delve into why coaches should consider writing a book, the benefits of having a book, such as boosted credibility and more speaking opportunities, and the process involved in creating one. They also touch on the importance of research, the typical length of a coaching book, and the challenges coaches face, such as a lack of time and writing interest. Jordan provides insights into his approach to ghostwriting, emphasising the personalised and collaborative nature of his services. The episode concludes with practical advice on marketing and selling books, the impact of best-seller lists, and the role of AI in book creation, making it an enlightening listen for coaches looking to expand their influence and credibility through authoring their own books.

CHAPTERS

00:00 AI Angie Takes Over

00:53 Introducing Jordan Ring

00:59 The Importance of Writing a Coaching Book

01:40 Challenges Coaches Face in Writing a Book

03:12 The Research Element in Book Writing

04:36 Enjoying the Writing Process

05:01 Why Coaches Need Help Writing Books

06:16 Jordan's Journey into Ghostwriting

14:26 The Role of AI in Book Writing

18:19 The Risks of Taking Shortcuts in Content Creation

19:41 The Process of Working with a Ghostwriter

20:54 Collaborative Ghostwriting: Ensuring Authenticity

25:09 Managing Client Expectations and Book Marketing

28:09 The Value of Books as Business Cards

29:04 The Importance of Bestseller Lists

31:14 Effective Book Promotion Strategies

33:56 Final Thoughts and Contact Information

Want to contact the show? You can leave us a voicemail. It's free to do, and we might feature you on our next episode. All you need to do is go to https://speakpipe.com/thecoachingclinicpodcast and leave us a message. You can also find our clips and full episodes on the exclusive Coaching Clinic YouTube channel: https://www.youtube.com/@coachingclinicpodcast

You can send us a video or voice message on LinkedIn:

John's LinkedIn Profile or go to PresentInfluence.com for coaching enquiries with John

Angie's LinkedIn Profile or visit AngieSpeaks.com

2023 Present Influence Productions Coaching Clinic: Grow Your Coaching Business & Master Coaching Skills 69

The Overwhelming Proliferation of Coaching: Navigating Quality, Credibility, and Industry Challenges

SUMMARY

In this episode, Angie and John discuss the burgeoning field of coaching and the saturation of the market with coaches coaching other coaches. They explore how COVID-19 shifted the coaching landscape and the challenges of maintaining a sustainable coaching business. They delve into the distinctions between coaching, consulting, and mentoring while reflecting on their own journeys and experiences. Additionally, they highlight the importance of credibility, trust, and the differentiation of genuine coaching practices from the 'quick-hit' gimmicky approaches. The conversation also includes insights on the potential benefits of creating valuable, experience-based coaching programs versus transactional, plug-and-play solutions. The show concludes with a light-hearted game of 'Coaching Buzzword Bingo' and a sneak peek into the next episode featuring an expert on ghostwriting for coaches looking to author books.

CHAPTERS

00:00 Introduction: The Coaching Conundrum

01:06 The Rise and Fall of Coaching in Spain

02:03 COVID-19's Impact on Coaching

02:53 The Challenges of Sustaining a Coaching Business

06:29 Coaching vs. Consulting and Mentoring

10:57 The Credibility Crisis in Coaching

16:13 Building Trust and Credibility in Coaching

17:09 Building Credibility as a Coach

17:33 The Reality of Becoming a Coach

20:14 Identifying and Solving Client Problems

21:28 The Importance of a Strong Foundation

25:13 Coaching the Coaches

29:30 Coaching Buzzword Bingo

32:09 Upcoming Episode Teaser

Want to contact the show? You can leave us a voicemail. It's free to do, and we might feature you on our next episode. All you need to do is go to https://speakpipe.com/thecoachingclinicpodcast and leave us a message. You can also find our clips and full episodes on the exclusive Coaching Clinic YouTube channel: https://www.youtube.com/@coachingclinicpodcast

You can send us a video or voice message on LinkedIn:

John's LinkedIn Profile or go to PresentInfluence.com for coaching enquiries with John

Angie's LinkedIn Profile or visit AngieSpeaks.com

2023 Present Influence Productions Coaching Clinic: Grow Your Coaching Business & Master Coaching Skills 68