Jack Simpson of Australia has won the World Barista Championship.

About an hour after his victory we sat down with Jack, his roaster Matt Crowley and owner of Axil Coffee Roasters Dave Makin.

In this podcast we discussed what went into becoming the world barista champion and the methods Jack used.

Instrumental in his success was his entire team, perhaps most of all was Matt Crowley (Head of Coffee at Axil) who was with him every step of the way.

As many know, Jack came second last year in what was the tightest result in WBC history, and he came back determined as ever to win.

What goes into sourcing, roasting and preparing for a World Barista Championship run? Find out in this episode of the Coffee Show.

Thanks again to Jack who is a great friend of The Coffee Show.

Thanks again to our Sponsors Timemore, Oatly and Barista Group. And big shout out to Specialty Coffee Association Panama who lent us space on their booth which allowed us to record podcasts at the show.

Watch Jack's winning routine here: https://www.youtube.com/watch?v=HVoHoMhzy2w

Like this podcast? Leave a review or even share to some friends! Sharing helps us grow so that we can go to more places and share more stories around the world.

Chris Baca is one of the founders of Cat and Cloud Coffee in Santa Cruz, California.

Chris is also a previous winner of the USA Barista Championships and one of the original specialty coffee content creators, dating back more than ten years.

Chris career journey is one of the most traceable in all of coffee. Nowadays his focus is on Cat and Cloud and one of his biggest focuses is building a nurturing company culture, which he broadly implores the rest of the industry to do.

Chris and Kirk talk about the costs and disadvantages of high staff turnover and even touch on skateboarding in the early 2000's!

Like this podcast? Leave a review or even share to some friends! Sharing helps us grow so that we can go to more places and share more stories around the world.

James Hoffmann is the most recognised face in all of coffee.

From winning the World Barista Champioship, his detailed coffee videos and the World Atlas for Coffee, James has for a long time been the biggest name in the coffee industry.

After years of asking, Kirk finally landed the interview and the conversation did not dissapoint.

What makes a cafe thrive in 2025?

Are cafes competing against home baristas?

Should we switch the internet off?

These are some of the questions we answer on the podcast.

This is the biggest interview we have every done, so please don enjoy!

Like this podcast? Leave a review or even share to some friends! Sharing helps us grow so that we can go to more places and share more stories around the world.

Do you want to open a cafe but don't think you have the money? This story is something you want to hear.

Fabian Brito together with his business partner Leon Holdsworth (Kirk's Sensei) bootstrapped opening their cafe Officer Coffee, where you will find the who's who of coffee in their spare time.

In this episode of the Coffee Show, Fabian gives all the details of what it took to open Officer Coffee.

From building most of the cafe themselves to becoming creative with finding furniture they finished the job with an eventual price tag of $30,000 aud ($19,500 usd), which could have been lower if they chose to source their coffee machine differently.

If you have been dreaming of it, this podcast is certainly for you, Fabian's story is one that will resonate with many of you.

Also, is Fabian the new Fonz?

Like this podcast? Leave a review or even share to some friends! Sharing helps us grow so that we can go to more places and share more stories around the world.

Simon Gautherin and Nemo Pop from Apax Labs are reshaping the way coffee is made world wide.

Apax Labs make mineral concentrates to enhance the quality of coffee both pre and post extraction.

Simon has long been among the leading thought leaders around the world on the importance of water for coffee for years now. Nemo is a new employee of Apax tasked with better understanding the impact of the 'Wave' machine by Wavedtech, which pulses electro magnetic waves though liquid.

Together they're making new discoveries on what this machine might be able to do for the coffee industry and the results are already promising.

Recently Nemo won the Australian Aeropress Championship and the Wave machine played a key role. Kirk's cafe, Project Zero Coffee has been using the Waved machine for months and it has already made a great impact.

Plus, we discuss Simon's Pokemon card investments and talk about Indian food being the most slept on cuisine of all time.

Like this podcast? Leave a review or even share to some friends! Sharing helps us grow so that we can go to more places and share more stories around the world.

Kat Melheim is a veteran coffee roaster who has developed a large online following for her roasting content.

In this podcast Kirk and Kat go through how to enter the industry as a coffee roaster and discuss some of the nuances of the profession.

Plus, we talk about the 'importance pie' and give our coffee roaster Mt Rushmore's!

Like this podcast? Leave a review or even share to some friends! Sharing helps us grow so that we can go to more places and share more stories around the world.

Julijan Markovic is the founder of Brew Methods in Melbourne Australia and is one of Australia's most talented coffee brewers of the last few years.

This podcast occurs right after we tried the Best of Panama winning Washed Geisha, Natural Geisha and Laurina. This was an incredible experience.

Julijan and Kirk also talk about what makes a good coffee experience and controversially: Why you shouldn't start a coffee business!

Like this podcast? Leave a review or even share to some friends! Sharing helps us grow so that we can go to more places and share more stories around the world.

How do you introduce those who need no introduction? Like this:

Morgan Eckroth is the most recognisable face in the coffee industry today!

With nearly 10 million followers across Youtube, Instagram and Tiktok, Morgan has touched every corner of the globe with their catchy videos and lessons on making unbelievable coffee drinks!

We were excited to learn that Morgan is as big of a Star Wars fan as Kirk and has some spicy takes on which order to watch the films in.

Beyond that, Morgan is a world class barista competitor and committed member of the coffee community.

In this podcast Morgan also spills the beans on they make world class drinks!

Like this podcast? Leave a review or even share to some friends! Sharing helps us grow so that we can go to more places and share more stories around the world.