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The creative middle class is dying. While most video production owners are panic-selling their gear because of AI slop, a small group of creators is using this chaos to scale past the million-dollar mark.

If your business model is built on "we shoot on 4k cameras and use Premiere Pro," you have become a commodity. In the age of AI, commodities go to zero. Fast.

In this episode, Den Lennie breaks down the Human-Only moat you need to build to stay relevant and move from a Video Guy to a Strategic Partner before the floor falls out from under your production house.

Here is what you’ll discover:

• The Canary in the Coal Mine: Why the bloodbath in photography is the ultimate warning for video production.
• The Integrity Moat: How to become the guardian of your client's brand authenticity in a world of fake content.
• Outcome over Output: Why charging for brand films is losing you money, and what you should be charging for instead.
• Efficiency Arbitrage: The secret to using AI internally to slash production time by 50% without lowering your prices.
• The Mindset Shift: Why scaling beyond $250k is 10% gear and 90% psychology.

Stop making videos and start building a business.

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie

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Working harder but still stuck?

Most video production companies plateau around $250K to $500K because the structure that built the business can’t scale it.

In this episode, I break down the five stages of production company growth and explain how to identify where you are right now.

You’ll learn:

• Why effort stops working after a point
• The five-stage staircase to scale
• What each transition requires
• How to remove yourself as the bottleneck

If you want clarity on your next move, this episode will give you the framework.

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie

Send us a text

Most production companies believe hiring locally is the ethical choice. In reality, it is often the reason growth stalls.

In this episode, I break down the real cost of onshore-only hiring and why offshore teams are one of the biggest leverage points for scaling without burnout.

You will learn:

• Why $80K hires really cost closer to $95K
• How offshore pay works ethically
• The proxy workflow that solves file transfer
• How to build loyal long-term offshore teams

If you want to move from $250K to $500K without destroying your lifestyle, this episode lays out the shift.

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Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie