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The creative middle class is dying. While most video production owners are panic-selling their gear because of AI slop, a small group of creators is using this chaos to scale past the million-dollar mark.

If your business model is built on "we shoot on 4k cameras and use Premiere Pro," you have become a commodity. In the age of AI, commodities go to zero. Fast.

In this episode, Den Lennie breaks down the Human-Only moat you need to build to stay relevant and move from a Video Guy to a Strategic Partner before the floor falls out from under your production house.

Here is what you’ll discover:

• The Canary in the Coal Mine: Why the bloodbath in photography is the ultimate warning for video production.
• The Integrity Moat: How to become the guardian of your client's brand authenticity in a world of fake content.
• Outcome over Output: Why charging for brand films is losing you money, and what you should be charging for instead.
• Efficiency Arbitrage: The secret to using AI internally to slash production time by 50% without lowering your prices.
• The Mindset Shift: Why scaling beyond $250k is 10% gear and 90% psychology.

Stop making videos and start building a business.

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie

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Working harder but still stuck?

Most video production companies plateau around $250K to $500K because the structure that built the business can’t scale it.

In this episode, I break down the five stages of production company growth and explain how to identify where you are right now.

You’ll learn:

• Why effort stops working after a point
• The five-stage staircase to scale
• What each transition requires
• How to remove yourself as the bottleneck

If you want clarity on your next move, this episode will give you the framework.

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie

Send us a text

Most production companies believe hiring locally is the ethical choice. In reality, it is often the reason growth stalls.

In this episode, I break down the real cost of onshore-only hiring and why offshore teams are one of the biggest leverage points for scaling without burnout.

You will learn:

• Why $80K hires really cost closer to $95K
• How offshore pay works ethically
• The proxy workflow that solves file transfer
• How to build loyal long-term offshore teams

If you want to move from $250K to $500K without destroying your lifestyle, this episode lays out the shift.

Subscribe and follow for weekly insights.

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie

Send us a text

Most video production companies are quietly bleeding money on storage.

In this episode, Den breaks down the hidden costs of cloud storage, why keeping every client file destroys margins, and the simple system professionals use instead.

You’ll learn:

• Why cloud storage is a long-term trap
• The three-tier storage system that works
• How LTO tape protects data without subscriptions
• A six-month archive policy for clients
• How to turn storage into recurring revenue

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie

Send us a text

Your biggest clients will always leave. The mistake most video business owners make is assuming loyalty lives with one person.

In this episode, I break down a real client loss triggered by a resignation and show why this happens even when your work is strong.

You will learn:

• Why client loss is structural, not personal
• The three relationship layers that protect revenue
• How champions leaving exposes hidden risk
• Simple moves to client-proof your business

If you want clients that survive change, this episode will give you the framework.

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie

Send us a text

If your cash flow feels tight, the problem started months ago. Most video businesses only think about sales when things go quiet, and by then, it is already too late.

In this episode, Den explains how the 90-day rule impacts your revenue, why most follow-ups fail, and how pricing based on hours keeps owners stuck.

You will learn:

• Why your pipeline is the real problem
• The follow-up line that revives stalled deals
• How isolation leads to undercharging
• Why value pricing changes everything
• The discipline that prevents feast and famine cycles
  
  

If you want predictable revenue without discounting your work, this episode gives you the roadmap. Subscribe so you never miss a weekly coaching breakdown.

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie

Send us a text

Feeling lost as you try to grow your video business? You are not failing, you are transitioning. In this episode, Den breaks down the kindergarten stage, the uncomfortable but essential phase where skilled filmmakers learn how to think and act like business owners.

In this episode:

• Why talent makes the transition harder
  
  
• The real problem behind overwhelm
  
  
• The impact of the 90 day lag
  
  
• What steps drive momentum
  
  
• How action builds confidence
  
  

If you want to scale without burnout, this episode shows you where to focus.

👉 Subscribe to never miss an episode.

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie

Send us a text

If you are broke right now, the cause is not this month. It is the result of what you did not sell 90 days ago. In this episode, we unpack the 90 day lag that runs your video business whether you know it or not.

You will discover:

• The 3 phases of the 90 day lag
  
  
• Why busy seasons lead to future cash flow problems
  
  
• The real cost of inconsistent selling
  
  
• How to build a weekly rhythm that prevents feast and famine
  
  
• How to calculate your weekly sales targets
  
  
  

If you want predictable, stable revenue in your production business, this episode is essential listening.

👉 Subscribe to never miss an episode.

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie