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Are you sending emails into the void? This week, The Digital Marketing Post dives deep into email marketing metrics to help you understand if your campaigns are hitting the mark.

• We're providing the latest industry data for email open, click, and bounce rates as of December 2024, courtesy of our partners at Constant Contact. See how your numbers stack up against others in your industry and identify areas for improvement.
• Is open rate still relevant? We explore measuring success beyond opens, focusing on the metrics that truly drive your business goals.
• Tune in to learn:
• How to improve your open and click-through rates.
• The key email marketing metrics that indicate real results, like clicks, conversions, and subscriber growth.
• Why open rate might be unreliable, especially with changes like Apple's Mail Privacy Protection.
• Plus, we've got a free guide and a helpful video to boost your understanding.

Don't miss this essential episode to transform your email strategy and drive more traffic, engagement, and sales.

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Welcome back to the Digital Marketing Post Podcast! In our sixth deep dive, we’re tackling the exciting topic of website makeovers. Are you wondering if your website is ready for 2025? Join us as we explore the key indicators for a redesign, trends shaping the web design landscape, and actionable tips to ensure your website stays ahead of the curve.

Special guest Tammy, a digital marketing and website design expert, shares her insights on how to assess your site’s needs, implement cutting-edge trends like parallax scrolling and AI chatbots, and maintain a strategic, data-driven approach to design. This episode is packed with actionable advice to help you align your website with your business goals and provide a top-tier user experience.

What You’ll Learn in This Episode:

• 5 Signs Your Website Needs a Makeover
  1. Business Growth: If your site doesn’t reflect new products, services, or audiences.
  2. Brand Evolution: Rebranding without updating your website creates inconsistencies.
  3. Content Integration: Centralize your blog, social media feeds, and testimonials.
  4. Outdated Design: First impressions matter—don’t let your website feel stuck in 1995.
  5. Mobile Optimization: A must in today’s mobile-first world.
• Top Web Design Trends for 2025
  • Parallax Scrolling: Enhance depth and storytelling on your site.
  • Faster Load Times: Essential for retaining visitors and boosting conversions.
  • AI Chatbots: Offer 24/7 customer service and free up resources.
  • Voice Search Optimization: Prepare for the rise of voice-driven interactions.
  • Bold Typography: Stand out and create a compelling brand identity.
• The Importance of Data & Expertise
  • Leverage analytics to understand user behavior and optimize your design.
  • Collaborate with skilled professionals for a cohesive, results-driven website.

Key Takeaways:

• Website design is not a one-and-done task. Regular evaluation and updates are critical.
• Accessibility, security, and analytics should be prioritized to ensure inclusivity, safety, and performance.
• Think like your customer: What’s your first impression of your site?

Resources Mentioned:

• Website design trends and best practices.
• TE Digital: Experts in accessible, secure, and data-driven web design.

Action Steps:

1. Evaluate your website against the five key indicators to see if it’s time for a redesign.
2. Experiment with trends like parallax scrolling and AI chatbots to enhance usability.
3. Use analytics tools to identify opportunities for improvement.

Join the Conversation:

• Share your website makeover questions with us by contact us at https://tedigitalmarketing.com/contact-us
• Subscribe to our email list for exclusive tips and updates.

Don’t forget to like, subscribe, and leave us a review. See you next time, and happy designing! 🎨✨

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Show Notes: Deep Dive into Constant Contact

Welcome back to The Digital Marketing Post Podcast by TE Digital! In this episode, James and Tammy take a deep dive into Constant Contact, exploring why it’s become a go-to platform for small businesses looking to level up their marketing game.

What You’ll Learn:

• More Than Email Marketing: How Constant Contact is evolving into a comprehensive digital marketing hub, offering tools like social media management, SMS, e-commerce, and event marketing.
• Ease of Use: Discover how the platform’s intuitive design, drag-and-drop features, and pre-built templates make it accessible, even for non-tech-savvy users.
• Customer Support Excellence: Learn about their rave-worthy support options, from live chat to step-by-step guides and video tutorials.
• Impressive Deliverability: With a 97% email deliverability rate, Constant Contact ensures your messages land where they need to—your customers’ inboxes.
• AI-Powered Tools: See how Constant Contact uses AI for subject line suggestions, content generation, and personalization to save time and boost effectiveness.
• Social Media and SMS Marketing: Manage all your social posts and SMS campaigns in one place, ensuring consistency across channels and reaching your audience where they are.
• E-commerce and Event Management: Automate abandoned cart emails, personalize product recommendations, and manage events with tools that simplify logistics and improve ROI.
• Real-World Success Stories: Hear about businesses like the Rochester Lilac Festival and Pet Wants Newton, who’ve transformed their marketing and achieved significant growth using Constant Contact.

Key Takeaways:

• Personalization is King: Cut through the noise with targeted, relevant messaging that makes customers feel seen and understood.
• Automation Enhances Marketing: From welcome emails to re-engagement campaigns, automation streamlines workflows while creating a better customer experience.
• Continuous Learning Matters: With Constant Contact’s blogs, webinars, and resources, staying ahead in the ever-changing marketing landscape has never been easier.

Special Offer:

Ready to explore Constant Contact for your business? Sign up today using the link in the description to save 40% off your first 3 months! Plus, TE Digital is offering a 1-hour quick-start training session to help you hit the ground running.'

Click Here to Get Started - https://tedigitalmarketing.com/cyberweek24

Closing Thoughts:

Constant Contact isn’t just a platform; it’s a partner in growth. With tools, resources, and a focus on small business success, it’s designed to help you share your story, build customer relationships, and grow your business.

Thank you for tuning in! Until next time, happy marketing!

Affiliate Disclaimer: T.E. Digital is a Constant Contact Certified Partner and may receive a commission if you purchase an account from our link.

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SMS Marketing: A Quick Start Guide

Episode Description:
In this episode of The Digital Marketing Post Podcast, James and Tammy from TE Digital dive into the world of SMS marketing—a cost-effective, high-impact strategy that’s perfect for busy small business owners. With an average open rate of 98%, SMS marketing has the potential to boost engagement, drive conversions, and foster stronger customer relationships.

Whether you’re new to SMS marketing or looking for ways to refine your strategy, this episode covers everything from legal compliance to crafting personalized, effective messages. We also explore how tools like Constant Contact can simplify the process, with features like automation, AI-powered content generation, and analytics dashboards to ensure your campaigns deliver results.

What You'll Learn in This Episode:

• What SMS marketing is and why it’s more than just sending coupons.
• Key legal considerations, including the TCPA and CAN-SPAM Act, to protect your business and customers.
• Why SMS marketing outshines other strategies with its impressive 98% open rate.
• Tips for crafting personalized, timely messages that resonate with your audience.
• How to integrate SMS marketing with other tools like email and social media.
• The importance of data-driven decision-making and analytics for continuous improvement.

Episode Highlights:

• Legal Compliance Made Easy: Learn how to collect explicit consent and include opt-out options to stay compliant.
• Boost Engagement: Discover strategies like abandoned cart reminders, birthday discounts, and timely promotions to connect with customers.
• Leverage Tools Like Constant Contact: Automate your campaigns, generate personalized content, and track performance effortlessly.
• Build Relationships, Not Just Sales: Foster trust and loyalty by delivering value through every message you send.

Actionable Insights:

• Start small by sending personalized, timely messages to your audience.
• Use tools like Constant Contact to streamline your SMS campaigns and ensure compliance.
• Track your campaign performance with analytics to refine your strategy over time.

Subscribe & Review:
Love what you’re hearing? Subscribe to The Digital Marketing Post Podcast and leave a review to help us reach more small business owners like you.

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In this episode, we dive into the game-changing world of interactive email content and explore how it’s reshaping digital marketing strategies. From embedded videos that capture attention and drive higher click-through rates, to actionable polls and surveys that gather valuable audience insights, and gamification techniques that delight and engage, we cover it all.

Learn how to:

• Use videos to create a personal connection with your audience.
• Collect meaningful feedback through quick and effective polls.
• Add a playful twist with gamified email campaigns.

Whether you’re a marketer looking to boost email engagement or a business owner eager to enhance customer experiences, this episode is packed with actionable tips and real-world examples to elevate your email marketing strategy.

Tune in and discover how interactive content can transform your email campaigns and maximize ROI!

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The Digital Marketing Post is a weekly newsletter curated by T.E. Digital to provide it's subscribers with digital marketing tips for small business success. In this edition you'll learn about inbound marketing, tips for growing a business online, and powerful AI marketing trends.

Read the 18th Edition - https://myemail.constantcontact.com/---VIDEO--6-New-Animations-in-Canva-You-ll-Love.html?soid=1102602718892&aid=AhCrFozJKAM

Subscribe and we'll deliver the next edition to your inbox! - https://lp.constantcontactpages.com/sl/YsSg95s/marketingnewsletter

Visit our website: https://tedigitalmarketing.com/about-us

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In this episode of "The Digital Marketing Post Podcast," we take a deep dive into the advantages and disadvantages of traditional and digital marketing strategies. We'll explore how traditional methods like brochures, posters, and radio ads can effectively target local audiences and provide tangible materials, yet may lack engagement and precise data tracking.

Conversely, we'll discuss how digital marketing—encompassing blogs, social media, and email campaigns—offers expansive reach, personalized content, and cost-efficiency, while also presenting challenges such as managing negative feedback and adapting to evolving search engine algorithms.

Join us as we compare these approaches to help you craft a balanced and effective marketing strategy.

Read the full article: https://tedigitalmarketing.com/digital-marketing/pros-and-cons-of-traditional-marketing-and-digital-marketing/

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