In this episode of The Digital Shift™, Natasha Roberson reveals how to finally make email your most powerful sales tool. Forget boring newsletters or desperate blasts — Natasha shares the Self-Made Way, her proven 4-part framework that transforms emails into trust-building, deal-closing machines.

If you’ve ever struggled with what to write, worried about being too pushy, or felt like your emails just don’t land… this is your roadmap. Natasha walks you through the exact sequence she uses (and teaches her clients) to write emails that connect like a human and convert like a pro.

By the end of this episode, you’ll know how to spark curiosity, build credibility, handle objections, and close sales — all through email.

Key Topics Covered:

✅ Why email is still the #1 sales channel (and why most entrepreneurs misuse it)

✅ The biggest mistakes people make in email marketing

✅ The 4-part Salesgirls Way framework to write persuasive, authentic emails

✅ Real examples and proof that show why this works

✅ How to cast vision and close confidently without pushiness

💬 Quote of the Episode

“Your emails should be your best sales partner — connecting, persuading, and closing deals even when you’re off the clock.”

Ready to turn your inbox into income? ✨ The Digital Shift Studio gives you the training, templates, and mentorship to master the Self-Made Way — so your emails sell for you while you sleep.

👉 Start your 14-day free trial today at www.self-made.biz/thehub

💻 Visit Our Website: www.self-made.biz

Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub

Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 90 Day accelerator here: www.self-made.biz/accelerator

Not ready to go all in yet, but would like to join our Digital Shift Studio- get in depth training from The Tech Savvy Mentors on creating your brand, offers, products, services, coaching programs, digital assets and more? Join here: www.self-made.biz/digital-shift-studio

Follow us for more!
Jessica Green @iamjessgreen
Natasha Roberson @yourautomationmentor

In this episode of The Digital Shift™, Jessica Green shares the 7 mindset and strategy shifts that completely changed how she priced her offers—and why she stopped trading hours for dollars.

If you've ever felt unsure about what to charge, undervalued your skills, or let pricing hold you back from launching your offers… this is the wake-up call you didn’t know you needed.

Jessica breaks down real stories, hard lessons, and practical takeaways that helped her (and hundreds of clients) move from hourly thinking to a value-based pricing model. This shift is the key to more income, more impact, and a business that scales without burning you out.

🧠 Key Topics Covered

✅ Why hourly pricing keeps you stuck
✅ The hidden costs of charging for time
✅ How to price for transformation—not tasks
✅ The 7 biggest mindset shifts that unlocked growth
✅ How we teach value-first pricing inside the Digital Shift Studio™

Ready to price with confidence and stop guessing?
The Digital Shift Studio gives you the frameworks, tools, and training to price, package, and launch offers that reflect your true value—without second-guessing yourself.

✨ Start your 14-day free trial today and access our full “Offer Stack” + Pricing modules.

💬 Quote of the Episode

“Your value isn’t in your hours—it’s in your outcomes. And that’s what your clients are actually paying for.”

Next week: Texting Isn’t Dead: Why SMS Follow-Up Outperforms DMs and Emails
→ Think DMs and email are your go-to sales tools? Think again. In the next episode, Jessica unpacks why SMS follow-up is the dark horse of conversions—and how to integrate it into your sales system for fast results. You’ll learn how we use it inside Self Made Hub and how to avoid the biggest mistakes people make with text automation.

Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub

Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 90 Day accelerator here: www.self-made.biz/accelerator

Not ready to go all in yet, but would like to join our Digital Shift Studio- get in depth training from The Tech Savvy Mentors on creating your brand, offers, products, services, coaching programs, digital assets and more? Join here: www.self-made.biz/digital-shift-studio

Follow us for more!
Jessica Green @iamjessgreen
Natasha Roberson @yourautomationmentor

In this episode of The Digital Shift™, Natasha Roberson tackles one of the biggest frustrations entrepreneurs face on social media: posting without results. If you’ve ever felt like you’re “posting and praying” — spending hours creating content only to get a handful of likes, maybe a comment or two, and zero sales — this episode is your wake-up call.

The truth is, it’s not your content that’s the problem. It’s the missing system behind it. And that’s exactly what Natasha unpacks with her signature 3-Step Comment Keyword Funnel Framework. You’ll learn how to turn casual scrollers into engaged leads and your most valuable audience into paying customers — without spamming inboxes or chasing every notification.

This isn’t about hacks or gimmicks. It’s about creating a structured, human-centered funnel that transforms comments into conversations and conversations into conversions. By the end, you’ll know how to use DMs the right way — with warmth, consent, and automation that feels personal, not robotic.

Quote of the Episode:
💬 “Your next customer is already in your DMs… they’re just waiting for you to start the right conversation.”

Who This Episode is For:
✅ Entrepreneurs stuck in the “post and pray” cycle
✅ Coaches, creators, and network marketers who get engagement but not conversions
✅ Business owners tired of relying only on their link in bio
✅ Anyone ready to automate their DMs without losing the personal touch

3 Steps to Building Your Comment Keyword Funnel:

Step 1: Captivate With a Keyword CTA
Your call-to-action doesn’t have to be complicated. By inviting your audience to comment one simple keyword (“INFO,” “GUIDE,” “RESET”), you create a friction-free way for leads to raise their hand and show interest. This transforms every reel, carousel, or post into a lead magnet — without making your followers jump through hoops.

Step 2: Convert With a DM Flow
Once they comment, the magic begins in the DMs. Natasha shares how to set up automated but human-sounding flows that confirm consent, build trust, and deliver value right away. Instead of blasting links, you’ll learn how to open conversations that lead to connection — and ultimately, conversions.

Step 3: Close With a Follow-Up Funnel
Not every lead will say yes the first time. That’s why automation matters. Natasha walks you through setting up thoughtful follow-up messages that check in, offer tips, and share social proof — turning “not yet” into “yes” without the manual hustle.

Key Topics Covered:
📌 Why link-in-bio strategies are leaking leads (and where to meet your audience instead)
📌 How comment keyword funnels actually work — and why they’re outperforming traditional funnels
📌 The do’s and don’ts of DM automation (so you build trust, not resentment)
📌 Why consent-based messaging increa

Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub

Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 90 Day accelerator here: www.self-made.biz/accelerator

Not ready to go all in yet, but would like to join our Digital Shift Studio- get in depth training from The Tech Savvy Mentors on creating your brand, offers, products, services, coaching programs, digital assets and more? Join here: www.self-made.biz/digital-shift-studio

Follow us for more!
Jessica Green @iamjessgreen
Natasha Roberson @yourautomationmentor

Episode 39:

Midlife Badass: Building a Business That’s Bold, Connected, and Completely Automated

Featuring: The Midlife Badass

From Dream to Digital: How This Midlife Badass Built Her Business with Systems, Strategy & Sisterhood

In this powerful episode of The Digital Shift™, Jessica Green sits down with one of the most inspiring entrepreneurs inside the Self Made Hub—The Midlife Badass—a coach, creative, and community builder who’s proving that midlife isn’t the end…it’s the beginning.

🔥 From her first funnel to a fully automated business built on Self Made Hub, this conversation is packed with practical takeaways, strategic gems, and empowering moments. You'll hear how she went from scattered ideas to a crystal-clear brand and a fully functioning business—complete with her own membership, custom app, and a growing movement of women joining her in the second half of life.

Whether you’re building from scratch, feeling overwhelmed by tech, or wondering if it’s too late to go all in—this episode is your reminder that you’re right on time.

🧠 What You’ll Learn:

• The exact systems she built inside the Hub to launch and scale
• How the Digital Shift Accelerator gave her clarity, structure, and momentum
• Why she created the Midlife Secret Society and how it’s bringing women together through automation, community, and sisterhood
• The tools she’s using (funnels, waitlists, nurture sequences, and a full-blown app!)
• Advice for women in their 40s, 50s, and beyond who are finally ready to bet on themselves
• How to build something bold—even if tech has scared you before

💬 Favorite Quote:

“You’re not too late. You’re right on time—and with the right system and support, you can build anything.”

🔗 Ready to Build Your Own Midlife Movement?
www.midlife-badass.com

Join us at our upcoming FREE 3-Day Virtual Summit
✨ Brand It. Automate It. Sell It.™
📅 September 9th, 2025
We'll show you how to:

• Craft your personal brand
• Stack and price your offers
• Build a system that sells for you using smart tech and AI tools

👉 Register now at www.self-made.biz/summit

Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub

Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 90 Day accelerator here: www.self-made.biz/accelerator

Not ready to go all in yet, but would like to join our Digital Shift Studio- get in depth training from The Tech Savvy Mentors on creating your brand, offers, products, services, coaching programs, digital assets and more? Join here: www.self-made.biz/digital-shift-studio

Follow us for more!
Jessica Green @iamjessgreen
Natasha Roberson @yourautomationmentor

In this episode of The Digital Shift™, Natasha Roberson reveals the 5 essential email and SMS sequences that turn your inbox into a 24/7 sales engine.

If you’ve been relying solely on social media for leads and sales, you’re sitting on a ticking time bomb. Your inbox is the one digital asset you truly own — and with the right automations, it becomes a predictable, scalable revenue stream.

You’ll walk away knowing exactly which 5 sequences to set up first, how they work together to nurture and convert, and the simple steps to start building your own automated money machine.

Whether you’re brand new to email marketing or you’ve been winging it without a real plan, this is your shortcut to creating a follow-up system that doesn’t drop leads — and doesn’t sleep.

🧠 Key Topics Covered:

• 📥 The Welcome/Nurture Sequence that builds trust from day one
  
  
  
• 💰 The Sales Conversion Sequence that turns warm leads into buyers
  
  
  
• 🛒 The Abandoned Cart Sequence that recovers lost revenue
  
  
  
• 🔄 The Re-Engagement Sequence to revive a cold list
  
  
  
• 🎯 The Post-Purchase Sequence that drives retention and repeat sales
  
  
  

Want the done-for-you templates and full build-out plan for all 5 sequences?

The Digital Shift Studio gives you the trainings, templates, and tech setup to have these live in your business in 30 days or less.

Start your 14-day free trial today at www.self-made.biz and start building your inbox gold mine.

“Your inbox should be your highest ROI employee — always on, never tired, and always closing.”

👉 Check out the Digital Shift Studio Now: www.self-made.biz/digital-shift-studio

Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub

Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 90 Day accelerator here: www.self-made.biz/accelerator

Not ready to go all in yet, but would like to join our Digital Shift Studio- get in depth training from The Tech Savvy Mentors on creating your brand, offers, products, services, coaching programs, digital assets and more? Join here: www.self-made.biz/digital-shift-studio

Follow us for more!
Jessica Green @iamjessgreen
Natasha Roberson @yourautomationmentor

Welcome to The Digital Shift™ — I’m your host, Jessica Green — and today we’re talking about what has to come first if you want your business to make money consistently.

I’m not talking about your logo, your website, your course content, or your Instagram aesthetic.

I’m talking about the system that actually turns interest into income—the one thing most people don’t build, and then wonder why their launch falls flat.

Let me take you behind the scenes…

We created the Automated Money Machine framework because time after time, we saw smart business owners with incredible ideas not make money—not because their offer was bad, but because they had no backend built to sell it.

No funnel.
No follow-up.
No way to capture leads.
No automation.
No booking flow.
No nurture system.
No sales assistant (human or AI).

They were launching blind. And broke.
So we built a system that fixed that.

This episode is going to show you exactly what that system looks like, how it works, and why it’s the only thing you should focus on before you go live with your offer.

Here’s what we’re covering today:

• Why most offers flop—even when they’re great
  
  
  
• The exact pieces you need in place to convert leads into clients
  
  
  
• How AI follow-up bots are now doing the heavy lifting
  
  
  
• And how to get your full sales system built with us at our Virtual Summit on September 9th
  
  
  

Let’s break it all down.

💡 The Mistake Most People Make

So many business owners are stuck in what we call the Launch Loop:

You get excited about your new program or product…
You start filming videos, tweaking content, maybe even writing your curriculum…
You post about it… maybe even share it on stories…

But then…
Crickets.

Why?

Because there was never a system behind it.
Just a great idea with no bridge to the buyer.

And the truth is, your audience doesn’t want more content—they want a clear path to say YES.
That means automation, follow-up, and an easy “I’m in” button.

🧠 Key Topics Covered / Talking Points

✅ The Core System to Build Before You Launch

This is your Automated Money Machine—and it includes:

1. Lead Magnet or Entry Offer
   Could be a free checklist, quiz, booking link, or discount.
   Its job is to attract the right people and give value.
   
   
   
2. Simple Funnel (Opt-In → Thank You → Nu

Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub

Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 90 Day accelerator here: www.self-made.biz/accelerator

Not ready to go all in yet, but would like to join our Digital Shift Studio- get in depth training from The Tech Savvy Mentors on creating your brand, offers, products, services, coaching programs, digital assets and more? Join here: www.self-made.biz/digital-shift-studio

Follow us for more!
Jessica Green @iamjessgreen
Natasha Roberson @yourautomationmentor

Welcome to The Digital Shift™ — I’m Jessica Green, and if you’ve been stuck in startup limbo or feeling overwhelmed by “everything” you're supposed to have in place before launching… take a breath.

In this episode of The Digital Shift™, I’m breaking down the bare minimum you need to launch your business online—without drowning in tech, overthinking your strategy, or wasting time on things that don’t move the needle.

If you’ve ever stalled because you thought you “needed more,” this episode gives you permission to simplify and start.

You’ll walk away with a stripped-down success checklist, a list of what to skip, and a better understanding of what we teach inside the Digital Shift Studio to help you grow fast (and without burnout).

Whether you're just starting out or feeling stuck, this is your go-ahead to get in motion with clarity and confidence.

Here’s what we’re diving into:

• ✅ The core pieces you actually need to launch an online business
  
  
  
• 🚫 The fluff you can skip that’s keeping you stuck
  
  
  
• 🚩 Warning signs that you’re overcomplicating things
  
  
  
• 🛠️ How we simplify all of this inside the Self Made Hub + Digital Shift Studio
  
  
  
• 🎯 And a few action steps you can take this week to get unstuck and launched
  
  
  

Let’s do this.

👥 Who This Episode is For:

✅ Coaches, consultants, and social sellers in early stages
✅ Creators or affiliates launching their first funnel
✅ Burnt-out marketers trying to restart from a simpler place
✅ Anyone overwhelmed by tech, tools, or too much info

✔️ What You Actually Need to Launch

Let’s start with a story.

"I had a client named Jill. She spent a good year trying to get her business launched—hopping between Canva templates, debating Kajabi vs. Kartra, building an entire course. But guess what? She hadn’t even made her offer public. No emails, no lead magnet, no follow-up. Just a beautiful mess behind the scenes."

This is what I call the launch trap. So here’s your Launch Essentials checklist:

• A Clear Offer
  Just one thing: a freebie, a low-ticket offer, a service, or a booking link.
  
  
  
• A Way to Collect Leads
  A lead form, a DM keyword trigger, or a simple opt-in page.
  
  
  
• A Place to Follow Up Automatically
  This is where the sales happen. Think: 3–5 emails or texts that nurture and guide.
  
  
  
• A Simple Funnel
  A one-path journey: Opt-in → Thank You Page → Automated Follow-Up.
  
  
  
• A Way to Convert
  DM reply, calendar

Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub

Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 90 Day accelerator here: www.self-made.biz/accelerator

Not ready to go all in yet, but would like to join our Digital Shift Studio- get in depth training from The Tech Savvy Mentors on creating your brand, offers, products, services, coaching programs, digital assets and more? Join here: www.self-made.biz/digital-shift-studio

Follow us for more!
Jessica Green @iamjessgreen
Natasha Roberson @yourautomationmentor

Feeling overwhelmed by all the tools, tech, and to-dos when it comes to automation? You’re not alone—and this episode of The Digital Shift™ is here to cut through the noise.

In this solo episode, Natasha Roberson breaks down the ONE system you should start with when building out automation in your business. Whether you’re brand new to tech or stuck in “automation avoidance,” this conversation will simplify the chaos and show you exactly where to begin to get fast wins and lasting results.

If you’ve ever said, “I don’t know where to start with automation…” this is your starting point.

“Automation isn’t about doing less—it’s about doing the right things at the right time without burning out.”

✅ Who This Episode Is For:

• Entrepreneurs drowning in tech overwhelm
  
  
  
• Social marketers who know they need follow-up but haven’t built it yet
  
  
  
• Coaches, creators, and course builders ready to scale
  
  
  
• Business owners stuck in manual hustle mode who need relief, fast
  
  
  

📌 Key Topics Covered:

1. The Real Reason Automation Feels Overwhelming

• You’re trying to do too much, too fast
  
  
  
• Most people start with the wrong tools or systems
  
  
  
• Not everything needs to be automated—yet
  
  

2. The ONE System to Start With: Your Lead Capture & Follow-Up Flow

• Why it’s the foundation for everything else
  
  
  
• How it replaces guesswork with consistency
  
  
  
• What happens when this one system is running on autopilot
  
  
  

3. Your First 3 Automation Steps (Even If You’re Not Techy)

• Step 1: Create a high-value lead magnet (quiz, guide, checklist)
  
  
  
• Step 2: Use a form or keyword to capture that lead
  
  
  
• Step 3: Automate your follow-up via email + SMS + DM
  
  

4. Common Mistakes That Stall Your Automation Progress

• Trying to build an entire ecosystem all at once
  
  
  
• Jumping into complex tools without strategy
  
  
  
• Automating without understanding the journey first
  
  
  

5. The Fast Track with SELF-MADE Hub

• Templates to help you launch your first system in hours, not weeks
  
  
  
• Done-with-you setup and mentorship to guide you
  
  
  
• Real stories of members who saw results after just one funnel
  
  

Ready to ditch the overwhelm and start with one powerfu

Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub

Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 90 Day accelerator here: www.self-made.biz/accelerator

Not ready to go all in yet, but would like to join our Digital Shift Studio- get in depth training from The Tech Savvy Mentors on creating your brand, offers, products, services, coaching programs, digital assets and more? Join here: www.self-made.biz/digital-shift-studio

Follow us for more!
Jessica Green @iamjessgreen
Natasha Roberson @yourautomationmentor