Michael Aaron Flicker, founder of XenoPsi Ventures and co-founder of the Consumer Behavior Lab with behavioral scientist Richard Shotton, joins John Jantsch to explore how psychology shapes the world’s most successful brands. Drawing from their book Hacking the Human Mind, Michael shares insights into the hidden science behind consumer decisions and brand loyalty. Listeners will learn how to apply behavioral science to create more effective campaigns, craft memorable messages, and drive real business growth.

Today we discussed:

00:00 Start
01:03 Meet Michael Aaron Flicker
01:46 Hacking the Human Mind
02:47 Do Brands Know Psychology?
04:05 Challenging Marketing Myths
05:57 Behavioral Science Lab Work
07:43 Apple's iPod Memory Trick
10:41 Why 17 is Magic
12:09 Surprising Brand Psychology
13:37 The Peak-End Rule
16:23 Ethics of Mind Hacking
18:19 Getting Started Guide

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Brent Weaver, CEO of E2M Solutions, joins John Jantsch to explore how artificial intelligence is reshaping the agency landscape. As the leader of a top white-label provider of WordPress, SEO, content, and AI solutions, Brent shares insights on how agencies can adapt to evolving client expectations, leverage AI tools, and stay competitive in a rapidly shifting market. Listeners will gain valuable strategies for thriving in the post-AI era of marketing.

Today we discussed:

00:00 Start
01:03 Meet Brent Weaver
01:47 AI Changes Everything
03:06 Embracing AI for Agencies
04:25 AI Adoption Challenges
07:33 AI Hype vs. Reality
08:32 SEO in the AI Era
11:59 Local SEO Still Matters
12:51 Post-AI Competition
14:13 Humans vs. Machines
15:23 AI-Powered Customer Experience
17:20 Brent's AI Journey
18:41 From Doer to Strategist

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Jim Murphy is a high-performance coach, author, and creator of the Inner Excellence Methodology. He’s coached Olympians, world-class athletes, and business leaders to achieve breakthrough results by mastering their inner game. In this episode, Jim shares how his book Inner Excellence went viral after NFL star AJ Brown was seen reading it mid-game, and he unpacks the mindset shifts that lead to fearless performance, deeper fulfillment, and extraordinary results. Listeners will gain powerful insights into letting go of outcomes, embracing vulnerability, and training the mind for both peak performance and a meaningful life.

Today we discussed:

00:00 Start
01:05 Introducing Jim Murphy
01:48 AJ Brown's Impact on the Book
03:39 Book's Viral Success & Printing Issues
05:03 Jim Murphy's Personal Journey
06:41 Core Principles: Identity & Letting Go
08:27 Redefining Fear & Success
10:47 Business Leadership Applications
12:10 Daily Goals & Mindset Training
13:27 Spiritual Elements in Coaching
14:26 Vulnerability & Humility Breakthroughs
15:59 Society vs Inner Excellence
17:16 From Doing to Being Mindset
18:13 Handling Increased Exposure

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