In this Hot Seat Coaching episode of the Midlife Business Academy, Lori talks with Dr. Kay Adriana Krywiat, former foot and ankle surgeon turned functional medicine and emotional root-cause specialist. Adriana shares how she moved from Western medicine into functional medicine, and then into deep emotional work that ties together health, money, and relationships.

They explore the type of client Adriana works best with: driven, intuitive business people - often men and high-achieving women - who are outwardly successful but feel stuck, stressed, and under constant pressure. Lori helps her clarify who she does not work with as well, including those only seeking lab-driven hormone fixes without touching emotions.

Together they unpack Adriana's four-step Ripple Effect Process: identifying hidden resistance, clearing it through a guided process, energetic "sweeping" work, and creating a personalized action plan. Lori then shows how this framework can drive all of Adriana's marketing, from social media content to simple, video-based lead magnets and stronger calls to action.

If you're a midlife entrepreneur who feels like you are doing all the right things but still not seeing results - and your stress is leaking into your health and relationships - this conversation gives you both language and structure for what might really be going on under the surface.

Key takeaways:

• Why health, money, relationships, and business are deeply connected at the emotional level

• The common symptoms of Adriana's ideal clients: stress, overwhelm, stomach issues, pressure to "hold everything up," and turning to alcohol or other coping mechanisms

• How to narrow an ideal client without excluding others who resonate with the message

• The four-step Ripple Effect Process and how it creates change across every area of life

• How to turn a transformation framework into social media content, calls to action, and a simple video-based lead magnet

• Why marketing to the symptoms of the problem helps prospects recognize themselves faster

If you want coaching on your own messaging, marketing, or hot seat around your business, apply for a Hot Seat Coaching session with Lori at MyCoachLori.com

If your business feels "fine" but not fulfilling, you might be stuck in what Lori calls the Uplevel Gap - that quiet in-between space where your success has outgrown your systems, but you haven't yet built the structure for what's next.

In this episode of The Midlife Business Academy, Lori walks through the "Uplevel + Expand" phases of her TRUE Framework - showing you how to align your growth with your values, simplify your systems, and stretch into your next level of visibility and impact without adding more hustle.

You'll learn how to recognize when your business no longer fits, the difference between busy growth and aligned expansion, and how to build a business that supports the life you actually want to live.

In this episode, you'll learn:
• How to recognize when it's time to uplevel
• The difference between growth and expansion
• What to eliminate, refine, and elevate before you scale
• The mindset shift from "more" to "meaningful"
• How to create capacity for sustainable success
• Why expansion is less about doing more and more about allowing more

If your business feels 'too full' but not fully aligned, let's talk.
Book a Profitable Path Alignment Call and I'll help you identify what to trim, what to refine, and what to elevate so you can expand sustainably—on your terms.

Most midlife entrepreneurs think growth means adding more. More offers. More platforms. More moving parts. But real growth starts by trimming what no longer serves you and refining what still does. In this episode, Lori walks through the first two stages of the TRUE Framework, showing why Trim and Refine are the nonnegotiable foundation for a business that actually works.

You'll hear how trimming the clutter strengthens the Discover, Connect, and Engage stages of the Client Journey, and how thoughtful refinement improves Invite, Convert, Experience, Refer, and Return. With candid stories, sharp insights, and a few well-timed reality checks, this episode helps you see exactly where your business is weighed down and what to do next.

In this episode, you'll learn:
• Why simplification is a strategic advantage, not a step backward
• How trimming strengthens the early stages of the Client Journey
• Why refinement boosts conversions, delivery, and retention
• The hidden reason entrepreneurs resist simplifying
• How "backwards to go forwards" actually accelerates growth
• The 10 percent Trim Challenge and how to put it into practice this week
• How Trim and Refine prepare you for TRUE's next stages: Uplevel and Expand

If you're ready to identify exactly where your Client Journey is breaking down and what to focus on first, schedule your Profitable Path Alignment Call.