In this Hot Seat Coaching episode of the Midlife Business Academy, Lori talks with Dr. Kay Adriana Krywiat, former foot and ankle surgeon turned functional medicine and emotional root-cause specialist. Adriana shares how she moved from Western medicine into functional medicine, and then into deep emotional work that ties together health, money, and relationships.

They explore the type of client Adriana works best with: driven, intuitive business people - often men and high-achieving women - who are outwardly successful but feel stuck, stressed, and under constant pressure. Lori helps her clarify who she does not work with as well, including those only seeking lab-driven hormone fixes without touching emotions.

Together they unpack Adriana's four-step Ripple Effect Process: identifying hidden resistance, clearing it through a guided process, energetic "sweeping" work, and creating a personalized action plan. Lori then shows how this framework can drive all of Adriana's marketing, from social media content to simple, video-based lead magnets and stronger calls to action.

If you're a midlife entrepreneur who feels like you are doing all the right things but still not seeing results - and your stress is leaking into your health and relationships - this conversation gives you both language and structure for what might really be going on under the surface.

Key takeaways:

• Why health, money, relationships, and business are deeply connected at the emotional level

• The common symptoms of Adriana's ideal clients: stress, overwhelm, stomach issues, pressure to "hold everything up," and turning to alcohol or other coping mechanisms

• How to narrow an ideal client without excluding others who resonate with the message

• The four-step Ripple Effect Process and how it creates change across every area of life

• How to turn a transformation framework into social media content, calls to action, and a simple video-based lead magnet

• Why marketing to the symptoms of the problem helps prospects recognize themselves faster

If you want coaching on your own messaging, marketing, or hot seat around your business, apply for a Hot Seat Coaching session with Lori at MyCoachLori.com

If your business feels "fine" but not fulfilling, you might be stuck in what Lori calls the Uplevel Gap - that quiet in-between space where your success has outgrown your systems, but you haven't yet built the structure for what's next.

In this episode of The Midlife Business Academy, Lori walks through the "Uplevel + Expand" phases of her TRUE Framework - showing you how to align your growth with your values, simplify your systems, and stretch into your next level of visibility and impact without adding more hustle.

You'll learn how to recognize when your business no longer fits, the difference between busy growth and aligned expansion, and how to build a business that supports the life you actually want to live.

In this episode, you'll learn:
• How to recognize when it's time to uplevel
• The difference between growth and expansion
• What to eliminate, refine, and elevate before you scale
• The mindset shift from "more" to "meaningful"
• How to create capacity for sustainable success
• Why expansion is less about doing more and more about allowing more

If your business feels 'too full' but not fully aligned, let's talk.
Book a Profitable Path Alignment Call and I'll help you identify what to trim, what to refine, and what to elevate so you can expand sustainably—on your terms.

Most midlife entrepreneurs think growth means adding more. More offers. More platforms. More moving parts. But real growth starts by trimming what no longer serves you and refining what still does. In this episode, Lori walks through the first two stages of the TRUE Framework, showing why Trim and Refine are the nonnegotiable foundation for a business that actually works.

You'll hear how trimming the clutter strengthens the Discover, Connect, and Engage stages of the Client Journey, and how thoughtful refinement improves Invite, Convert, Experience, Refer, and Return. With candid stories, sharp insights, and a few well-timed reality checks, this episode helps you see exactly where your business is weighed down and what to do next.

In this episode, you'll learn:
• Why simplification is a strategic advantage, not a step backward
• How trimming strengthens the early stages of the Client Journey
• Why refinement boosts conversions, delivery, and retention
• The hidden reason entrepreneurs resist simplifying
• How "backwards to go forwards" actually accelerates growth
• The 10 percent Trim Challenge and how to put it into practice this week
• How Trim and Refine prepare you for TRUE's next stages: Uplevel and Expand

If you're ready to identify exactly where your Client Journey is breaking down and what to focus on first, schedule your Profitable Path Alignment Call.

How many times have you introduced yourself with "I help people…"? It sounds friendly, but it's also one of the most forgettable phrases in marketing. And worse - it quietly positions you as the assistant instead of the expert.

In this episode of the Midlife Business Academy Podcast, Lori Lyons shows you why it's time to ditch "I help" and how to replace it with powerful, client-attracting language that instantly boosts your credibility. You'll learn how to speak with authority, confidence, and clarity so your message finally sounds as strong as your results.

What You'll Learn

• Why "I help" language sounds soft, not strategic

• How it positions you as a helper instead of a leader

• The easy language shifts that instantly create authority

• Real-world examples of "I help" makeovers that work

• How to use woo-based language that's clear, grounded, and results-focused
  
  

Key Takeaways

• "I help" gives assistant energy, not expert energy.

• Clients don't hire helpers - they hire leaders who create results.

• Replace "I help" with phrases like "Clients hire me to…" or "I create…"

• Woo is welcome, but it needs a why - tie it to a tangible benefit.

• The words you use shape how people see your expertise.

Connect with Lori

Ready to talk about your business with clarity, confidence, and authority?

Book your Profitable Path Alignment Call at talkwithlori.com

When your business feels heavy and overwhelming, sometimes the answer isn't working harder — it's simplifying. In this Hot Seat Coaching session, Lori Lyons sits down with Jennie Hays of Beyond Mindset Coaching to uncover what's really keeping her business from growing.

Jennie blends the emerging modality of brain spotting with practical business coaching to help entrepreneurs move past procrastination, perfectionism, and self-doubt. But as Lori highlights, the real challenge isn't the method - it's the message. Together, they unpack how to focus on symptoms, streamline a website, and build trust with the right clients.

You'll hear a candid conversation about money pressures, networking challenges, and how to reframe your business messaging so that potential clients instantly recognize themselves in your story.

If you've ever struggled with imposter syndrome or felt like your website was doing "too much," this episode will help you rewire both your mindset and your marketing.

Takeaways:

• Why symptoms resonate more than modalities when attracting clients

• How to simplify your website for clarity and conversions

• The dangers of too many freebies and too much copy

• The power of a strong story and personal presence

• Reframing procrastination and perfectionism as solvable problems

Ready for your own hot seat? Apply at MyCoachLori.com.

Listen now and start turning your clients' words into your business's most persuasive marketing tool.

Let's turn clarity into clients - schedule your Profitable Path Blueprint Call today.

In this solo episode of Midlife Business Academy, Lori explores how your reputation can become the most powerful marketing system in your business. You can't buy credibility - you build it. Every testimonial, review, and result you share tells your audience, "You can trust me."

Reputation isn't just something you have; it's something you shape. When you manage it intentionally, it pre-sells your value, attracts ideal clients, and filters out the wrong ones. Lori walks through the five layers of a proof-powered reputation - consistency, credibility, visibility, engagement, and longevity - and how each one works together to create magnetism and trust.

For midlife entrepreneurs, reputation is more than marketing - it's leverage. Lori shares how to turn social proof into a system that works quietly in the background, 24/7. You'll hear a real-world example of how one business owner transformed negative reviews into an opportunity for trust, and how to showcase your proof in ways that attract clients who are already ready to buy.

Stay until the end for a special listener offer on Lori's Social Proof Mastery Course, a practical step-by-step guide to help you organize, display, and repurpose your testimonials, reviews, and client results into an ongoing credibility engine.

• Why reputation is your best marketing strategy

• The five layers of a proof-powered reputation

• How to handle negative reviews the right way

• Why consistency and visibility build long-term trust

• How to make social proof a habit instead of a project

• Ways to turn client results into content that sells for you

Listen now and start turning your clients' words into your business's most persuasive marketing tool.

Let's turn clarity into clients - schedule your Profitable Path Blueprint Call today.

If you're struggling to get clients to trust you before they buy, your marketing's missing one thing - social proof. Learn how to collect, create, and leverage it inside the Social Proof Mastery course HERE. Podcast listeners save $150 with code SOCIAL150

Today's clients don't want a pitch - they want proof. In this episode, Lori shares why testimonials are the modern form of word-of-mouth marketing and how they can become your most persuasive sales tool. You'll learn how to collect, craft, and showcase testimonials that build credibility, establish emotional connection, and pre-sell your offers before you ever get on a call.

Lori breaks down the four types of testimonials every entrepreneur needs - results-based, experience-based, relationship, and emotional - and how each one connects to a different part of your buyer's brain. She also explains how new business owners can start gathering powerful testimonials even before landing their first paying clients, and how to turn that feedback into an authentic brand reputation.

By the end of the episode, you'll know how to turn your clients' stories into your business's most powerful marketing engine and why proof beats pitch every single time.

🔑 In this episode, you'll learn:

• Why testimonials are the new form of social proof and how they build trust faster than any sales pitch

• The 4 types of testimonials every business needs (and how to use them strategically)

• How to collect powerful testimonials even if you're brand new

• Where to showcase testimonials so they actually convert

• Why believability beats perfection and how to make your proof relatable and real
  

Listen now and start turning your clients' words into your business's most persuasive marketing tool.

Let's turn clarity into clients - schedule your Profitable Path Blueprint Call today.

If you're struggling to get clients to trust you before they buy, your marketing's missing one thing - social proof. Learn how to collect, create, and leverage it inside the Social Proof Mastery course HERE. Podcast listeners save $150 with code SOCIAL150

Still trying to convince people to work with you using words alone? There's an easier way—and it starts with proof.

In this solo episode of Midlife Business Academy, Lori breaks down the power of social proof. Social proof is your quiet salesperson that builds credibility before you ever get on a call. You'll learn how to use testimonials, reviews, collaborations, and even simple visual mentions to create the kind of trust that shortens sales cycles and attracts ready-to-buy clients.

For midlife entrepreneurs, social proof isn't just a marketing tactic - it's your trust currency. When used well, it lets your work (and your clients) do the talking so you don't have to keep proving yourself.

Lori shares real-world examples, placement strategies that increase conversions, and a new way to think about marketing that feels aligned, not pushy. Stay until the end for a special listener offer on her Social Proof Mastery Course - a practical resource to help you turn one testimonial into ten pieces of content.

In this episode, you'll learn:

• Why proof beats persuasion every time

• The seven types of social proof and how to use them strategically

• Where to place testimonials, reviews, and logos for maximum impact

• How to shift from "telling" to "showing" so clients arrive pre-sold

• The compounding effect of visible results - and how it builds authority on autopilot

• How to start your own "trust portfolio" this week
  

What if your clients did the selling for you?
With the Social Proof Mastery Course, you'll learn exactly how to turn your results into trust - and trust into clients.
Get instant access now for just $47 (normally $197) using code SOCIAL150