Carolina Arroyo, the Founder and Managing Director of EC Peasy Communication, joins Host Simon Hodgkins on this episode of The Global Discussion to explore how companies can scale their revenue without expanding headcount.00:35 - EC Peasy mission and services01:39 - From cold calling to smarter outbound systems06:38 - Content that drives sales, 80 percent research, and the 50-30-20 mix12:49 - AI-powered sequencing, email to LinkedIn to warm calls16:11 - Strategic commenting and LinkedIn profile optimization21:03 - Debunking myths about AI agents and why calling still works25:19 - Reverse pitching framework, lead with symptoms before the pitchWatch or Listen to The Global DiscussionSpotify ► https://open.spotify.com/show/3QdMqfz...Web ► https://www.theglobaldiscussion.com⁠YouTube ► / @theglobaldiscussion Others ► LinkedIn, X, Instagram, and Facebook Join the newsletter via the website for updates on new episodes.

Host Simon Hodgkins speaks with Kim Polley, Co-founder of Frontièr Advisory, a firm that helps organizations navigate some of the world's most complex markets.

Their conversation focused on reputation, trust, and the evolving challenges global businesses face when entering or operating in high-stakes environments.

00:00 - Introduction to the episode and guest Kim Polley

00:36 - What is Frontièr Advisory?

02:04 - Why Trust Matters Now

02:56 - ESG and the Trust Dividend

05:01 - AI and Reputation

08:35 - From License to Operate to License to Belong

15:35 - Crisis, Community, and Reputation

22:41 - Misunderstanding Africa

Listen to The Global Discussion

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Host Simon Hodgkins speaks with Mays Elansari, a seasoned marketing leader known for her sharp strategic mind, storytelling skills, and ability to bring brands to life across industries and regions. With experience at some of the world’s most recognized names, including McCann Erickson, BBDO, Subway, and Pinkberry, Mays has built a career around balancing creativity with commercial impact. She is also widely recognized in the industry as the “Queen of Events”.

Mays shared thoughtful insights about marketing leadership, brand building, and the importance of human connection in an increasingly digital world.

00:00 - Introduction to the episode and guest Mays Elansari

01:44 - Art and science in marketing, long and short balance

06:02 - Subway EMEA transformation, alignment, and the why

08:54 - Queen of Events, networking to insights and impact

13:41 -Judging top awards, creativity with measurable results

18:37 - Global to local, Pinkberry case and cultural nuance

27:22 - The future of engagement, the human element with AI

Listen to The Global Discussion

• Spotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4n

• Web ► https://www.theglobaldiscussion.com⁠

• YouTube ► https://www.youtube.com/@theglobaldiscussion/videos

• Others ► LinkedIn, X, Instagram, and Facebook

Join the newsletter via the website for updates on new episodes.