Exploring the role of ethics in marketing.

Dr. Thomas Trautmannis the founder of Happy Brains a neuro marketing consultancy. He is also the author of several books on ethical marketing, ethical persuasion and human relationships

In this episode of the Abeceder podcast The Independent Minds Thomas describes to host Michael Millward how he used ethical marketing techniques to grow his motor cycle tour business by 400%.

Their conversation covers

• A definition of neuro-marketing and ethical persuasion.
• How human beings make decisions
• Why human connection is important in decision making
• The role of ration and emotional brains in decision making
• How removing pain for a customer will result in a sale
• Genuine empathy and maintaining relationships
• The role of AI in customer service

Discover more about Dr Thomas Trautmann and Michael at Abeceder.co.uk

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Buy books by Dr Thomas Trautmann

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A secure Personal Wellness Hub provides easy-to-understand results and lifestyle guidance

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Being a Guest

We recommend the podcasting guest training programmes available from Work Place Learning Centre.

If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fm is where great guests and great hosts are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership.

We appreciate every like, download, and subscriber.

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To maximise profits, you need to have a strategy that makes you stand out as an ideal supplier.

Jeanne Omlor is a solo parent at home, and a team player in business. Faced with the challenges of raising a child alone she searched for ways to make a secure income. Learning how to grow a brand organically opened opportunities for her to sell a service that helps her clients make lots of money.

In this episode of the Abeceder podcast The Independent Minds Jeanne describes how she realised that conventional ways of marketing were not working for her target market, coaches and business consultants.

Jeanne explains to host Michael Millward the organic approach that she developed for her own coaching business, which she eventually turned in to a business to support other coaches and consultants. A business that Jeanne structured around the Henry Ford approach to management of surrounding herself with experts and letting them get on with their work.

Their conversation covers

• How convention networking and referral programmes are not sustainable
• The new approach requires research into potential clients before reaching out to them
• How to create compelling messages that will create connections with great clients
• The content you need on your website to support your marketing activities

Discover more about Jeanne Omlor and Michael at Abeceder.co.uk

Audience Offers – listings include links that may create a small commission for The Independent Minds

The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, Zencastr really does make creating content so easy.

Travel – With discounted membership of the Ultimate Travel Club, you can travel anywhere at trade prices.

Fit For Work We recommend The Annual Health Test from York Test; a 39-health marker Annual Health Test conducted by an experienced phlebotomist with hospital standard tests carried out in a UKAS-accredited and CQC-compliant laboratory.

A secure Personal Wellness Hub provides easy-to-understand results and lifestyle guidance

Visit York Test and use this discount code MIND25.

Visit Three for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.

Being a Guest

We recommend the podcasting guest training programmes available from Work Place Learning Centre.

If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fm is where great guests and great hosts are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership.

We appreciate every like, download, and subscriber.

Thank you for listening.

It is amazing what you can achieve if you can avoid the distractions of modern life

Steve Puri, had a career in the entertainment industry with DreamWorks and 20th Century Fox, before becoming an entrepreneur and setting-up a series of technology businesses. The latest is TheSukha.co.

TheSukha.co is an APP that helps people achieve more by removing the constant distractions of modern life.

In this episode of the Abeceder podcast The Independent Minds Steve describes to host Michael Millward the inspiration for TheSukha.co happened on an Alaskan Airways flight from Austin Texas to San Francisco.

Steve, explains

• That effective and efficient work starts with hiring the right people,
• Why your people must share the vision of the company, because that is why they want to work with you.
• How everything about the company must support the fulfilment of that vision.
• That the best work is achieved when workers achieve what Mihaly Csikszentmihalyi described as a Flow State.
• Why remote workers still need to feel connected to each other.

Michael mentions the Charlie Chaplin film Modern Times.

Discover more about Steve Puri and Michael at Abeceder.co.uk

Audience Offers – listings include links that may create a small commission for The Independent Minds

The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, Zencastr really does make creating content so easy.

Travel – With discounted membership of the Ultimate Travel Club, you can travel anywhere at trade prices.

Fit For Work We recommend The Annual Health Test from York Test; a 39-health marker Annual Health Test conducted by an experienced phlebotomist with hospital standard tests carried out in a UKAS-accredited and CQC-compliant laboratory.

A secure Personal Wellness Hub provides easy-to-understand results and lifestyle guidance

Visit York Test and use this discount code MIND25.

Visit Three for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.

Being a Guest

We recommend the podcasting guest training programmes available from Work Place Learning Centre.

If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fm is where great guests and great hosts are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership.

We appreciate every like, download, and subscriber.

Thank you for listening.