Stop giving discounts and start offering incentives.

John Dwyer is the founder and driving force of the Institute of WOW, a marketing agency that specialises in creating knock-out customer attraction strategies.

In this episode of the Abeceder podcast The Independent Minds John explains to host Michael Millward how to create knock-out marketing campaigns using incentives and competitions.

During their conversation Michael and John discuss:

• What makes a good marketing incentive?
• How to identify the incentive that you might offer
• Why marketing incentives work
• How to deliver marketing messages in knock-out ways
• Why incentives are better than exhibition giveaways and sponsorships
• How to run a lead generation competition

More information about John Dwyer and Michael Millward is available at abeceder.

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The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, Zencastr really does make creating content so easy.

If you would like to try podcasting using Zencastr visit zencastr.com/pricing.

Travel

With discounted membership of the Ultimate Travel Club, you can travel anywhere at trade prices on flights, hotels, trains, and many more travel related purchases.

Fit For Work We recommend The Annual Health Test from York Test; a 39-health marker Annual Health Test conducted by an experienced phlebotomist with hospital standard tests carried out in a UKAS-accredited and CQC-compliant laboratory.

A secure Personal Wellness Hub provides easy-to-understand results and lifestyle guidance

Visit York Test and use this discount code MIND25.

Visit Three for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.

Being a Guest

We recommend the podcasting guest training programmes available from Work Place Learning Centre.

We use Matchmaker.fm to connect with potential guests If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fm is where great guests and great hosts are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership.

We appreciate every like, download, and subscriber.

Thank you for listening.

No one wants to be sold to, but we all like to be served. So, what will help you grow your business?

That is the question that St John Craner answers in what host Michael Millward describes as a fascinating episode of The Independent Minds.

St John is an Englishman who emigrated to New Zealand, a country with famously more sheep than people, and became an expert in selling to that agricultural community.

Notoriously difficult to sell to St John realised that he would be more successful if he stopped selling and started serving the needs of his potential customers instead.

You will hear St John explain how he changed everything from his attitude to his language to build the trust that creates strong relationships and delivers more sales.

St John focuses on sharing what he learnt in agricultural sales with sales people in every industry.

More information about St John Craner and Michael Millward is available at abeceder.

Audience Offers – listings include links that may create a small commission for The Independent Minds

Buy books by St John Craner on Amazon.

The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, Zencastr really does make creating content so easy.

If you would like to try podcasting using Zencastr visit zencastr.com/pricing.

Travel

With discounted membership of the Ultimate Travel Club, you can travel anywhere at trade prices on flights, hotels, trains, and many more travel related purchases.

Fit For Work We recommend The Annual Health Test from York Test; a 39-health marker Annual Health Test conducted by an experienced phlebotomist with hospital standard tests carried out in a UKAS-accredited and CQC-compliant laboratory.

A secure Personal Wellness Hub provides easy-to-understand results and lifestyle guidance

Visit York Test and use this discount code MIND25.

Visit Three for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.

Being a Guest

We recommend the podcasting guest training programmes available from Work Place Learning Centre.

We use Matchmaker.fm to connect with potential guests If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fm is where great guests and great hosts are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership.

We appreciate every like, download, and subscriber.

Thank you for listening.

Kate Assaraf explains how she has grown DIP Sustainable by focusing on small shops and avoiding the costs of big channels

Kate Assaraf is the founder of Dip Sustainable which aims to playfully educate people about the environment while encouraging them to buy better beauty care products, which means that can buy less of them, but to do their buying from small retailers.

Offering great products got Kate noticed by the beauty media with features in Allure, Cosmopolitan Magazine, BYRDIE. Going against the conventional business model of the cosmetics industry resulted in Kate being named in 2020 a “Woman Of Courage” in Insigniam Quarterly’s issue celebrating female leaders who “think big, confront challenges head-on and never, ever take the well-worn path”.

In this episode of The Independent Minds, Kate explains to host Michael Millward what inspired her to set-up DIP Sustainable and how she makes working with small retailers work for her business.

More information about Kate Assaraf and Michael Millward is available at abeceder.

Audience Offers – listings include links that may create a small commission for The Independent Minds

Visit DIP Sustainable and use offer code FITFORMYAGE at the checkout for a 15% discount.

Buy Company of One by Paul Jarvis on Amazon, Or take inspiration from Kate and support a local book shop at Bookshop.org

The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, Zencastr really does make creating content so easy.

If you would like to try podcasting using Zencastr visit zencastr.com/pricing.

Travel

With discounted membership of the Ultimate Travel Club, you can travel anywhere at trade prices on flights, hotels, trains, and many more travel related purchases.

Fit For Work We recommend The Annual Health Test from York Test; a 39-health marker Annual Health Test conducted by an experienced phlebotomist with hospital standard tests carried out in a UKAS-accredited and CQC-compliant laboratory.

A secure Personal Wellness Hub provides easy-to-understand results and lifestyle guidance

Visit York Test and use this discount code MIND25.

Visit Three for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.

Being a Guest

We recommend the podcasting guest training programmes available from Work Place Learning Centre.

We use Matchmaker.fm to connect with potential guests If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fm is where great guests and great hosts are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership.

We appreciate every like, download, and subscriber.

Thank you for listening.