A sales director once told me that the fastest way to get something done is to motivate the laziest person you know to do it. Why is that I asked? Because explained the sales director, they will want to do it quickly so that they can get back to doing what they really want to do, and they will get it right first time so that they don’t have to do it again.

There is some logic in that!

It is the sort of logic that inspired Al Tepper, the marketing consultant to create the Lazy Marketing Method.

In this episode of The Independent Minds, Al explains to Michael Millward the logic of the Lazy Marketing Method and the results that can be achieved.

The Independent Minds is made on Zencastr.

Zencastr is the all-in-one podcasting platform, on which you can create your podcast in one place and then distribute it to the major platforms like Spotify, Apple, and Google. It really does make creating content so easy.

If you would like to try podcasting using Zencastr visit zencastr.com/pricing and use our offer code ABECEDER.

Travel to London

Al is based in London.

If you would like to visit London, a good place to plan your travel is The Ultimate Travel Club. It is where you will get trade prices on travel including flights, and hotels.

Visit the Ultimate Travel Club and use our offer code to receive a discount on your membership fee.

• ABEC79

You can find out more about both Michael Millward, and Adrian Ashton at http://www.abeceder.co.uk.

Three – the network

If you are listening to The Independent Minds on your smart phone in the UK, you may like to know that Three has the UK’s Fastest 5G Network with Unlimited Data, so listening on Three means you can wave goodbye to buffering.

Visit Three for more information about business and personal telecom solutions from Three. And the special offers available when you quote my referral code.

• WPFNUQHU

Being a Guest

Matchmaker.fm

If you are a podcaster looking for interesting guests or if like Al, you have something very interesting to say Matchmaker.fm is where matches of great hosts and great guests are made. Use our offer code for a discount on membership.

• MILW10

We recommend that potential guests take one of the podcasting guest training programmes available from Work Place Learning Centre.

If you have liked this episode of The Independent Minds, please give it a like and download it so that you can listen any time anywhere.

To make sure you do not miss future editions please subscribe.

Remember, the aim of all the podcasts produced by Abeceder is not to tell you what to think, but we do hope to make you think!

Thank you to you for listening.

Chris Norton is the founder and managing director of one of the largest PR consultancies in the North of England, Prohibition PR.

In this conversation with Michael Millward of Abeceder Chris explains why companies and brands use Public Relations Consultancies.

He also explores how the role of public relations is changing to meet the needs of both businesses and their customers as the technology used for communicating evolves.

Chris explains how as the speed of communication increases regardless of whether they sell to other businesses or to consumers, how and why every company needs to have a proactive PR strategy that is ready and capable of promoting the right messages about their brand in the right way at the right time.

Chris co-hosts the Prohibition PR podcast Socially Unacceptable

The Independent Minds is made on Zencastr.

Zencastr is the all-in-one podcasting platform, on which you can create your podcast in one place and then distribute it to the major platforms like Spotify, Apple, and Google. It really does make creating content so easy.

If you would like to try podcasting using Zencastr visit zencastr.com/pricing and use our offer code ABECEDER.

Travel to Leeds and West Yorkshire

Like Abeceder Prohibition PR is based in Leeds, West Yorkshire.

If you would like to visit West Yorkshire, a good place to plan your travel is The Ultimate Travel Club. It is where you will get trade prices on travel including flights, and hotels.

Visit the Ultimate Travel Club and use our offer code to receive a discount on your membership fee.

· ABEC79

You can find out more about both Michael Millward, and Chris Norton at Abeceder.

Three – the network

If you are listening to The Independent Minds on your smart phone, you may like to know that Three has the UK’s Fastest 5G Network with Unlimited Data, so listening on Three means you can wave goodbye to buffering.

Visit Three for more information about business and personal telecom solutions from Three. And the special offers available when you quote my referral code.

• WPFNUQHU

Being a Guest

Matchmaker.fm

If you are a podcaster looking for interesting guests or if like Adrian, you have something very interesting to say Matchmaker.fm is where matches of great hosts and great guests are made. Use our offer code for a discount on membership.

MILW10

We recommend that potential guests take one of the podcasting guest training programmes available from Work Place Learning Centre.

If you have liked this episode of The Independent Minds, please give it a like and download it so that you can listen any time anywhere.

To make sure you do not miss future editions please subscribe.

Remember, the aim of all the podcasts produced by Abeceder is not to tell you what to think, but we do hope to make you think!

Thank you to you for listening.

Adrian Ashton helps the leaders of charities and not-for-profit organisations to turn those, some one should do something about this into, I will be that someone action plans.

He tells Michael Millward from Abeceder what people who want to create change must do before they can start to create that change.

Adrian explains that creating a change requires

• understanding the history of challenges and solutions help people to adapt to change.
• learning how relationships between people with different aims and objectives work.

One of the factors that can limit the successful implementation of a change programme explains Adrian is the confidence of the people trying to achieve the change.

Adrian argues that we should embrace these feelings of self-doubt or what is often called imposter syndrome and learn to love our doubt.

In his book Loving Your Doubt Adrian Ashton debunks the myths that surround imposter syndrome and explains how to boost your self-confidence.

Using links in this description may result in the creator benefiting financially.

The Independent Minds is made on Zencastr.

Zencastr is the all-in-one podcasting platform, on which you can create your podcast in one place and then distribute it to the major platforms like Spotify, Apple, and Google. It really does make creating content so easy.

If you would like to try podcasting using Zencastr visit zencastr.com/pricing and use our offer code ABECEDER.

Travel to the Todmorden

Adrian Ashton is based in the Todmorden. If you would like to visit Todmorden, a good place to plan your travel is The Ultimate Travel Club. It is where you will get trade prices on travel including flights, and hotels.

Visit the Ultimate Travel Club at https://www.utc.travel and use our offer code to receive a discount on your membership fee.

• ABEC79

You can find out more about both Michael Millward, and Adrian Ashton by visiting Abeceder.co.uk.

Three – the network

If you are listening to The Independent Minds on your smart phone, you may like to know that Three has the UK’s Fastest 5G Network with Unlimited Data, so listening on Three means you can wave goodbye to buffering.

Visit Three for more information about business and personal telecom solutions from Three. And the special offers available when you quote my referral code.

• WPFNUQHU

Being a Guest

If you are a podcaster looking for interesting guests or if like Adrian, you have something very interesting to say Matchmaker.fm is where matches of great hosts and great guests are made. Use our offer code for a discount on membership.

• MILW10

We recommend that potential guests take one of the podcasting guest training programmes available from Work Place Learning Centre.

If you have liked this episode of The Independent Minds, please give it a like and download it so that you can listen any time anywhere.

To make sure you do not miss future editions please subscribe.

Remember, the aim of all the podcasts produced by Abeceder is not to tell you what to think, but we do hope to make you think!

Thank you to you for listening.