As you look at your end-of-year finances, you might realize that you need to cut expenses...or that you can finally invest in good marketing. I've compiled a short list of ways you COULD waste your money, if you wanted, as well as some of the most impactful marketing ideas I've seen since working in marketing for the design industry over the last decade.

🌟🌟 The Socialite App is coming in January 2026. Get your SEO and AIO-powered blogging done in minutes, not days, and start sending highly customized emails that take your word-of-mouth referrals to the next level.

📌 Timestamps:

0:00 Introduction and Overview: 4 Marketing Must-Do’s for Interior Designers

2:47 Rethink Your Social Media

7:08 Rethink your Google Ads

8:24 Email Marketing: One of the Best ROI of All Digital Marketing

9:37 SEO and AIO: Real Ways to Get More Clients

12:45 SEO & AIO: What Works for the Home Industry

14:35 Essential 2026 Marketing Tasks: Website Optimization

17:56 Blogging: Quality Over Quantity

18:57 Email Marketing: Consistency and Relevance

21:24 The Socialite App: A Solution for Streamlined Marketing

Over the past year, I’ve watched the home industry shift dramatically—from economic uncertainty to Google’s core updates and the rise of AI search—and I know many interior designers are struggling to attract clients as a result.
In this episode, I share how you can stay visible and relevant by reframing your existing services to match what clients need right now and by optimizing your website for both SEO and AIO (AI Optimization). By repositioning your offers, using client-focused language, and targeting the right service-and-location keywords, you can transform your website into a steady source of organic leads—without relying on expensive ads or outdated marketing tactics.
Resources:
👉 Download our marketing app to easily create blog and newsletter content on-the-go: www.socialitevault.com
📌 Timestamps:
0:00 Introduction: Interior Design Keywords for SEO + AIO Made Easy
02:14 Addressing Client Fear
03:09 How to Reframing Your Services
06:36 Good Keywords for Interior Design SEO (and AIO)
09:20 How to Optimize a Webpage for a Specific Keyword
12:52 FAQ: How Do I Find Keywords for My Interior Design Website?
14:00 FAQ: How Do I Get Interior Design Clients When No One Is Reaching Out or When Leads Are Ghosting Me?
14:21 FAQ: Do I Need to Change My Interior Design Services if I’m Not Getting Clients?
15:00 FAQ: How Do I Get ChatGPT to Send Me Potential Interior Design Clients?
15:26 FAQ: How Do I Know if My Website Is Optimized for Google and AI Search?

Sooo, I went to High Point Market because I got invited to speak on a panel. Most things didn't go according to plan, and I'm SO glad they didn't! Here's ACTUALLY what happened.

Resources

👉 Get the Socialite marketing app for your business: www.socialitevault.com

📌 Timestamps

0:00 Introduction to the High Point Market Recap

4:33 The Girl Boss Era and Its Impact

8:44 Balancing Business and Family

11:51 Integrating Business Into Family Life vs Seeking a Work-Life Balance

14:10 The True Marker of Success

23:42 Personal Reflections and Business Identity

29:46 Post-Panel Reflections and Final Thoughts