As you look at your end-of-year finances, you might realize that you need to cut expenses...or that you can finally invest in good marketing. I've compiled a short list of ways you COULD waste your money, if you wanted, as well as some of the most impactful marketing ideas I've seen since working in marketing for the design industry over the last decade.

🌟🌟 The Socialite App is coming in January 2026. Get your SEO and AIO-powered blogging done in minutes, not days, and start sending highly customized emails that take your word-of-mouth referrals to the next level.

📌 Timestamps:

0:00 Introduction and Overview: 4 Marketing Must-Do’s for Interior Designers

2:47 Rethink Your Social Media

7:08 Rethink your Google Ads

8:24 Email Marketing: One of the Best ROI of All Digital Marketing

9:37 SEO and AIO: Real Ways to Get More Clients

12:45 SEO & AIO: What Works for the Home Industry

14:35 Essential 2026 Marketing Tasks: Website Optimization

17:56 Blogging: Quality Over Quantity

18:57 Email Marketing: Consistency and Relevance

21:24 The Socialite App: A Solution for Streamlined Marketing

Over the past year, I’ve watched the home industry shift dramatically—from economic uncertainty to Google’s core updates and the rise of AI search—and I know many interior designers are struggling to attract clients as a result.
In this episode, I share how you can stay visible and relevant by reframing your existing services to match what clients need right now and by optimizing your website for both SEO and AIO (AI Optimization). By repositioning your offers, using client-focused language, and targeting the right service-and-location keywords, you can transform your website into a steady source of organic leads—without relying on expensive ads or outdated marketing tactics.
Resources:
👉 Download our marketing app to easily create blog and newsletter content on-the-go: www.socialitevault.com
📌 Timestamps:
0:00 Introduction: Interior Design Keywords for SEO + AIO Made Easy
02:14 Addressing Client Fear
03:09 How to Reframing Your Services
06:36 Good Keywords for Interior Design SEO (and AIO)
09:20 How to Optimize a Webpage for a Specific Keyword
12:52 FAQ: How Do I Find Keywords for My Interior Design Website?
14:00 FAQ: How Do I Get Interior Design Clients When No One Is Reaching Out or When Leads Are Ghosting Me?
14:21 FAQ: Do I Need to Change My Interior Design Services if I’m Not Getting Clients?
15:00 FAQ: How Do I Get ChatGPT to Send Me Potential Interior Design Clients?
15:26 FAQ: How Do I Know if My Website Is Optimized for Google and AI Search?

Sooo, I went to High Point Market because I got invited to speak on a panel. Most things didn't go according to plan, and I'm SO glad they didn't! Here's ACTUALLY what happened.

Resources

👉 Get the Socialite marketing app for your business: www.socialitevault.com

📌 Timestamps

0:00 Introduction to the High Point Market Recap

4:33 The Girl Boss Era and Its Impact

8:44 Balancing Business and Family

11:51 Integrating Business Into Family Life vs Seeking a Work-Life Balance

14:10 The True Marker of Success

23:42 Personal Reflections and Business Identity

29:46 Post-Panel Reflections and Final Thoughts

Many interior designers and other home industry professionals are starting to get leads from ChatGPT, Gemini, and other AI search platforms. Today, I'm sharing how to capitalize on this shift and take charge of your own AI rankings. When you optimize your interior design website for AI search, you harness the power of future success online. Here's what you need to know...

Resources

👉 Get email marketing and blog posts for your business: www.socialitevault.com

👉 Grab your plan for Marketing without Social Media: www.katethesocialite.com/marketing-plan-for-interior-designers

📌 Timestamps

0:00 Introduction: Optimizing Interior Design Websites for AI

1:00 What is AIO (Artificial Intelligence Optimization)?

02:04 Do Interior Designers Need AIO?

02:30 What Is EEAT and How Does It Relate to My Website SEO /AIO?

04:20 Website SEO Best Practices for AI Optimization

07:36 Detailed Service Page With Pricing

10:17 Your Blog Posts AI Must-Haves

11:40 How to Know if Your Site Ranks Well on ChatGPT and Other AI Platforms

After 11 years of marketing to interior designers, I'm finally going to High Point Market. Meet me on October 25th at 2 PM at "The Point" in the heart of Market. I'll be speaking on a panel moderated by LuAnn Nigara alongside business coach Andrea Liebross and interior designer / home stager Whitney Vrendenburg of Nested Spaces.

This one-hour panel is your invitation to get out of your own head by thinking bigger and more unconventionally about your design or staging business. Each woman on this panel did something out-of-the-norm to get where she is today, me included, and this is your choice to join us in being wildly, confidently different in the way you run and scale your business.

Join me at HPMKT25 on October 25th for a panel discussion about business growth, mindset, and marketing. Click here: www.highpointmarket.org/event_details_modal/7db93502-e5e4-4503-8897-c509fcea0274

Resources

👉 Get email marketing and blog posts for your design, organizing, staging, or window treatment business: www.socialitevault.com

👉Grab your plan for Marketing without Social Media: www.katethesocialite.com/marketing-plan-for-interior-designers

Timestamps

0:00 Introduction & High Point Market Panel Announcement

02:05 Reflections on Charlie Kirk's Assassination

05:58 My Entrepreneurial Journey

11:35 Mindset and Business Growth

15:45 Introduction of Socialite Vault and AI Integration

19:11 Personal Update: Maternity Leave and Family Life

Whether you're creating an email newsletter, a blog post, or writing verbiage for your website, you need to snag my simple formula. Those of you who are familiar with Donald Miller's Storybrand concept will find this to be a lighter, more digestible version of Storybrand that has been tailored to the home industry.

In fact, the marketing trifecta I'm sharing with you today is the same formula we use when creating email newsletters, blog posts, and website copywriting for our clients.

Resources

🎯 Get email marketing and blog posts for your business: www.socialitevault.com

🎯Grab your plan for Marketing without Social Media: www.katethesocialite.com/marketing-plan-for-interior-designers

Timestamps:

0:00 Introduction of the The Great Marketing Trifecta

1:44 The Idea Section

4:48 The Evidence Section

5:46 The Action Section

7:05 Example Newsletter: Turn Your Spec Home into Your Forever Home

11:16 Website Copy Example: Luxury Home Organizing and Concierge Moving

16:42 Conclusion and Call to Action

Search engine optimization (SEO) for interior designers and related industries has remained a mystery for years. It has felt unapproachable due to how expensive it seems to be and the trust factor has remained fairly low due to a chronic lack of results.

It's time to fix that!

Today on The Kate Show, I'm sharing SEO fixes that any interior designer, home stager, or home organizer can go implement right now. Some of these fixes are faster and easier, while others will require some research and intentional effort.

Resource:

🎯 Get an SEO audit or makeover for your interior design, staging, window treatment, or organizing website: www.katethesocialite.com/seo-for-interior-designers

Timestamps:

0:00 Introduction and SEO Requirements for Website Pages

7:47 Keyword Research and Content Optimization

9:18 Frequently Asked Questions and Call to Action

11:24 SEO Best Practices and Common Mistakes

16:51 Keyword Monitoring and Ongoing SEO

20:04 Evaluating and Improving SEO

23:02 Final Thoughts and Recommendations

Is your website bringing you the right leads? Or any leads at all? If not, a lack of search engine optimization (SEO) could be to blame.

Today, I'm walking you through our SEO transformation process. If you are hoping to DIY your SEO, you'll learn a lot from this episode. If you're trying to find someone you can trust who 1) knows SEO and 2) knows the design industry and 3) doesn't charge ongoing fees for silly things like "keyword monitoring," you're going to love this.

Timestamps:

0:00 Introduction to SEO Services for Interior Designers

2:25 Common SEO Issues in the Home Industry

8:02 How The Socialite Agency Transforms SEO for Interior Design Businesses

9:55 The Actual SEO Workflow (7-Step Story Brand Framework)

14:06 How to Optimize Website Elements

16:22 Tracking SEO Success (Recommended SEO Tools)