What should a law firm owner do today to protect personal income five years from now?

In this conversation, Sam Mollaei, Esq. shares how he scaled to six firms, signing 1,000 to 1,200 cases per month while working 25 to 30 hours a week. The playbook blends AI-enabled intake, an org chart that creates freedom, and disciplined media buying that tracks results to the dollar.

You will hear how to shift from referrals to predictable business generation, why 99 percent of Sam’s current ad spend is on Meta, how to calculate true cost per acquisition, and why document collection is the hidden bottleneck AI can fix next. If you feel the check engine light blinking on your practice, this episode shows you what to change now.

• Freedom comes from structure. An accurate org chart, not more revenue, creates time freedom for owners.
• Think like an owner, not an operator. Work with COOs and directors and focus your energy on strategy, marketing, and automation.
• Business generation is the moat. Firms that master client acquisition will outlast firms that wait for referrals.
• Track to the penny. Monitor spend, leads, qualified leads, signed cases, CPA, and ROI by channel, campaign, and asset.
• Practical CPA math. Up to one-third on marketing and roughly one-third on operations can work if delivery is efficient. Aim for profitable CPA by practice type and market.
• Go where scale lives. Sam currently allocates the vast majority of spend to Meta and targets state, multistate, or national rather than a single city.
• Intake is a system. Use AI to contact instantly, qualify with 3 to 4 questions, and auto-book qualified prospects for top intakers.
• Fix the survival rate. After signing up, AI can drive document collection and client follow through which determines how many cases reach the finish line.
• Urgency beats perfection. Keep a standing R and D budget, test quickly, delegate experiments, and decide fast.
• Prepare for leaner teams. AI will compress headcount across repetitive and text-heavy tasks. The best lawyers will run the business and perform high-level work.

• CRM and automation: Legal Funnel, HubSpot
• Call tracking and recording: CallRail
• Telephony and call analysis: Aloware
• Automation. Zapier or Make
• AI research tools. Grok and similar agents for deep research and decision support

Founder of My Legal Academy, serial law firm entrepreneur, and industry leader in automating legal client acquisition. Sam has helped over 1,400 law firms build predictable growth systems through marketing automation, AI, and intake optimization.

“Winning today is business generation plus AI plus speed of implementation.”

Get in touch with Sasha Berson: https://growlaw.co/sasha-berson

https://www.linkedin.com/in/aleksanderberson/

🚀 Want to SCALE your law firm? Go here: https://bit.ly/3z7R5qM

⭐️Get our proven 2025 Law Firm Growth Plan that has generated millions in revenue for law firms just like yours.

Follow us on social:https://www.linkedin.com/in/aleksanderberson/

• My Legal Academy YouTube: https://bit.ly/3KGieDs
• My Legal Academy LinkedIn: https://bit.ly/3X3D5qd
• My Legal Academy...

Artificial Intelligence isn’t just transforming the legal industry. It is rewriting how law firms grow, operate, and sign clients.

In this episode of The Law Entrepreneur, Bo Royal, CEO of Pareto Legal sits down with Sam Mollaei, Esq., attorney-entrepreneur and founder of My Legal Academy, to reveal how forward-thinking law firms are using AI to fix intake, increase conversions, and scale without adding more staff.

Sam shares the exact intake framework that helped one of his firms sign 500 clients a month with 12 intakers instead of 25 by using AI to automate follow-ups, qualify leads, and fill calendars with high-quality prospects.

If you are still relying on referrals, or if your firm is not tracking its cost per client acquisition, this episode is your blueprint for building a predictable, scalable, and future-proof practice.

“Lead generation is easy. Signing them up is where firms win or lose.” — Sam Mollaei, Esq.

AI can act as your 24/7 first responder, instantly texting and qualifying leads, then routing only the best to your intake team.

A simple 3–4 question screener filters out 80 percent of unqualified leads, freeing your team to focus on real prospects.

The secret to scaling ad budgets from $1K to $1M per month is tracking spend, cost per lead, cost per qualified lead, and cost per acquisition with precision.

Know exactly where every signed client came from by tracking source, campaign, and asset. Feed that data back into Meta and Google so their algorithms find more of the right clients.

Not every AI experiment will succeed, but one 50x win can cover the rest. Firms that budget freely for innovation are the ones that leap ahead.

“If you can’t tell me your cost per acquisition by channel, you’re not ready to scale.” — Sam Mollaei, Esq.

Get in touch with Bo Royal: https://www.linkedin.com/in/bo-royal/

🚀 Want to SCALE your law firm? Go here: https://bit.ly/3z7R5qM

⭐️Get our proven 2025 Law Firm Growth Plan that has generated millions in revenue for law firms just like yours.

Follow us on social:

• My Legal Academy YouTube: https://bit.ly/3KGieDs
• My Legal Academy LinkedIn: https://bit.ly/3X3D5qd
• My Legal Academy Facebook: https://bit.ly/3VJloN7
• My Legal Academy Instagram: https://bit.ly/3T9RO1G

If you’ve enjoyed the podcast, please head to Apple Podcasts and...

AI isn’t just changing the way you work—it’s redefining what it means to practice law.

In this episode of The Law Entrepreneur, guest host Mike Smith sits down with Tom Martin, lawyer, founder of LawDroid, and longtime legal tech innovator, to explore how you can leverage artificial intelligence to make your firm more efficient, more human, and more scalable.

You’ll hear how Tom has integrated AI into everything from client communication to document generation, and how he’s helping lawyers reimagine their business models from the ground up.

Whether you’re cautious or curious about AI, this conversation will challenge you to see what’s possible—and remind you that the future of law isn’t about replacing lawyers, but empowering them to serve clients better than ever.

Key Takeaways from Mike and Tom:

1. Skepticism Is No Longer an Option

AI has moved beyond novelty—it’s now essential to the way law is practiced.

Holding back out of caution only delays growth; embracing AI as a daily tool is what separates those adapting from those falling behind.

2. Simplicity Drives Adoption

The real breakthrough in AI comes when it’s easy to use.

Lawyers don’t need to learn prompt engineering—they need tools that make automation intuitive, turning complex capabilities into straightforward workflows.

3. Automation Expands Access and Scale

By automating repetitive filings and forms, firms can cut costs while serving more clients efficiently.

This shift not only increases profitability but also broadens access to justice by removing traditional bottlenecks.

4. Efficiency Creates Space for Empathy

When routine work runs itself, time opens up for what clients truly value—listening, empathy, and clear communication.

In this way, technology doesn’t replace the human element; it strengthens it.

5. Specialization Is the New Moat

As AI handles the standard tasks, depth of expertise becomes the real differentiator.

Lawyers who dig deep into specialized areas and integrate technology strategically will build practices that are both future-proof and uniquely valuable.

"AI is going to subsume a lot of stuff, but the things around the corners, the real niches that go deep, having that human element can be extremely important." — Tom Martin

Resources & Mentions:

• LawAnswers.AI – Free AI legal information for the public
• SiteCheck.AI – Verify your legal citations with AI
• Depositron – Demand letters to recover rental deposits

Get in touch with Tom Martin:

Website: https://www.lawdroid.com

LinkedIn: https://www.linkedin.com/in/thomasgmartin

Tom’s Substack newsletter and podcast: https://lawdroidmanifesto.com

🚀 Want to SCALE your law firm? Go here: https://bit.ly/3z7R5qM

⭐️Get our proven