What should a law firm owner do today to protect personal income five years from now?

In this conversation, Sam Mollaei, Esq. shares how he scaled to six firms, signing 1,000 to 1,200 cases per month while working 25 to 30 hours a week. The playbook blends AI-enabled intake, an org chart that creates freedom, and disciplined media buying that tracks results to the dollar.

You will hear how to shift from referrals to predictable business generation, why 99 percent of Sam’s current ad spend is on Meta, how to calculate true cost per acquisition, and why document collection is the hidden bottleneck AI can fix next. If you feel the check engine light blinking on your practice, this episode shows you what to change now.

• Freedom comes from structure. An accurate org chart, not more revenue, creates time freedom for owners.
• Think like an owner, not an operator. Work with COOs and directors and focus your energy on strategy, marketing, and automation.
• Business generation is the moat. Firms that master client acquisition will outlast firms that wait for referrals.
• Track to the penny. Monitor spend, leads, qualified leads, signed cases, CPA, and ROI by channel, campaign, and asset.
• Practical CPA math. Up to one-third on marketing and roughly one-third on operations can work if delivery is efficient. Aim for profitable CPA by practice type and market.
• Go where scale lives. Sam currently allocates the vast majority of spend to Meta and targets state, multistate, or national rather than a single city.
• Intake is a system. Use AI to contact instantly, qualify with 3 to 4 questions, and auto-book qualified prospects for top intakers.
• Fix the survival rate. After signing up, AI can drive document collection and client follow through which determines how many cases reach the finish line.
• Urgency beats perfection. Keep a standing R and D budget, test quickly, delegate experiments, and decide fast.
• Prepare for leaner teams. AI will compress headcount across repetitive and text-heavy tasks. The best lawyers will run the business and perform high-level work.

• CRM and automation: Legal Funnel, HubSpot
• Call tracking and recording: CallRail
• Telephony and call analysis: Aloware
• Automation. Zapier or Make
• AI research tools. Grok and similar agents for deep research and decision support

Founder of My Legal Academy, serial law firm entrepreneur, and industry leader in automating legal client acquisition. Sam has helped over 1,400 law firms build predictable growth systems through marketing automation, AI, and intake optimization.

“Winning today is business generation plus AI plus speed of implementation.”

Get in touch with Sasha Berson: https://growlaw.co/sasha-berson

https://www.linkedin.com/in/aleksanderberson/

🚀 Want to SCALE your law firm? Go here: https://bit.ly/3z7R5qM

⭐️Get our proven 2025 Law Firm Growth Plan that has generated millions in revenue for law firms just like yours.

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• My Legal Academy LinkedIn: https://bit.ly/3X3D5qd
• My Legal Academy...

Artificial Intelligence isn’t just transforming the legal industry. It is rewriting how law firms grow, operate, and sign clients.

In this episode of The Law Entrepreneur, Bo Royal, CEO of Pareto Legal sits down with Sam Mollaei, Esq., attorney-entrepreneur and founder of My Legal Academy, to reveal how forward-thinking law firms are using AI to fix intake, increase conversions, and scale without adding more staff.

Sam shares the exact intake framework that helped one of his firms sign 500 clients a month with 12 intakers instead of 25 by using AI to automate follow-ups, qualify leads, and fill calendars with high-quality prospects.

If you are still relying on referrals, or if your firm is not tracking its cost per client acquisition, this episode is your blueprint for building a predictable, scalable, and future-proof practice.

“Lead generation is easy. Signing them up is where firms win or lose.” — Sam Mollaei, Esq.

AI can act as your 24/7 first responder, instantly texting and qualifying leads, then routing only the best to your intake team.

A simple 3–4 question screener filters out 80 percent of unqualified leads, freeing your team to focus on real prospects.

The secret to scaling ad budgets from $1K to $1M per month is tracking spend, cost per lead, cost per qualified lead, and cost per acquisition with precision.

Know exactly where every signed client came from by tracking source, campaign, and asset. Feed that data back into Meta and Google so their algorithms find more of the right clients.

Not every AI experiment will succeed, but one 50x win can cover the rest. Firms that budget freely for innovation are the ones that leap ahead.

“If you can’t tell me your cost per acquisition by channel, you’re not ready to scale.” — Sam Mollaei, Esq.

Get in touch with Bo Royal: https://www.linkedin.com/in/bo-royal/

🚀 Want to SCALE your law firm? Go here: https://bit.ly/3z7R5qM

⭐️Get our proven 2025 Law Firm Growth Plan that has generated millions in revenue for law firms just like yours.

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AI isn’t just changing the way you work—it’s redefining what it means to practice law.

In this episode of The Law Entrepreneur, guest host Mike Smith sits down with Tom Martin, lawyer, founder of LawDroid, and longtime legal tech innovator, to explore how you can leverage artificial intelligence to make your firm more efficient, more human, and more scalable.

You’ll hear how Tom has integrated AI into everything from client communication to document generation, and how he’s helping lawyers reimagine their business models from the ground up.

Whether you’re cautious or curious about AI, this conversation will challenge you to see what’s possible—and remind you that the future of law isn’t about replacing lawyers, but empowering them to serve clients better than ever.

Key Takeaways from Mike and Tom:

1. Skepticism Is No Longer an Option

AI has moved beyond novelty—it’s now essential to the way law is practiced.

Holding back out of caution only delays growth; embracing AI as a daily tool is what separates those adapting from those falling behind.

2. Simplicity Drives Adoption

The real breakthrough in AI comes when it’s easy to use.

Lawyers don’t need to learn prompt engineering—they need tools that make automation intuitive, turning complex capabilities into straightforward workflows.

3. Automation Expands Access and Scale

By automating repetitive filings and forms, firms can cut costs while serving more clients efficiently.

This shift not only increases profitability but also broadens access to justice by removing traditional bottlenecks.

4. Efficiency Creates Space for Empathy

When routine work runs itself, time opens up for what clients truly value—listening, empathy, and clear communication.

In this way, technology doesn’t replace the human element; it strengthens it.

5. Specialization Is the New Moat

As AI handles the standard tasks, depth of expertise becomes the real differentiator.

Lawyers who dig deep into specialized areas and integrate technology strategically will build practices that are both future-proof and uniquely valuable.

"AI is going to subsume a lot of stuff, but the things around the corners, the real niches that go deep, having that human element can be extremely important." — Tom Martin

Resources & Mentions:

• LawAnswers.AI – Free AI legal information for the public
• SiteCheck.AI – Verify your legal citations with AI
• Depositron – Demand letters to recover rental deposits

Get in touch with Tom Martin:

Website: https://www.lawdroid.com

LinkedIn: https://www.linkedin.com/in/thomasgmartin

Tom’s Substack newsletter and podcast: https://lawdroidmanifesto.com

🚀 Want to SCALE your law firm? Go here: https://bit.ly/3z7R5qM

⭐️Get our proven

Struggling to hire the right people—or worse, stuck with mis-hires who drain your time and energy?

In this episode, Bridgit Norris sits down with Emily Geddes, an attorney licensed in Washington and Idaho, business strategist with an MBA, and adjunct professor at Gonzaga Law who graduated first in her class.

Emily brings a rare perspective to the intersection of law, business, and leadership, shaped by years in business consulting, healthcare administration, and now transactional and real estate law at Malek + Malek.

Together, she and Bridgit unpack how to hire with values at the center, build teams you can actually trust, and turn hiring from a dreaded chore into a growth tool for your firm.

If you’re tired of playing roulette with your hires, this conversation will show you how to create clarity, avoid costly mistakes, and build a culture that lasts.

Key Takeaways from Bridgit and Emily:

1. Start with Values, Not Resumes

Hiring starts long before the interview.

When your mission and values are clear and visible, you naturally attract candidates who share your vision and filter out those who don’t.

2. Use the Three C’s Framework

Competence gets someone in the door, but character and chemistry determine whether they thrive.

By looking beyond skills, you create space for integrity, humility, and teamwork to guide your decisions.

3. Treat Hiring as a Team Sport

A hiring process that includes staff and peers gives you a fuller picture of a candidate.

This not only uncovers red flags but also strengthens buy-in from the people who will work with them every day.

4. Prioritize Communication and Transparency

Clear expectations and open conversations prevent issues from escalating.

Addressing concerns right away allows for training or mentoring—and, when needed, timely decisions to part ways.

5. Humanize the Hiring Process

Every interaction leaves an impression.

Closing the loop with candidates, even with a simple note, demonstrates respect and reinforces the kind of culture you want to be known for.

"Close the loop. These are human beings who have feelings… even a quick email or a quick phone call saying, hey, we decided we’re not hiring for this position—it sets you apart as a good place to work." — Emily Geddes

Get in touch with Emily Geddes:

Website: http://malekattorneys.com/

LinkedIn: https://www.linkedin.com/in/emilyhgeddes/

🚀 Want to SCALE your law firm? Go here: https://bit.ly/3z7R5qM

⭐️Get our proven 2025 Law Firm Growth Plan that has generated millions in revenue for law firms just like yours.

Follow us on social:

• My Legal Academy YouTube: https://bit.ly/3KGieDs
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• My

If you’re a law firm owner who feels like you’re working harder but keeping less, this conversation is going to hit home.

Bridgit Norris sits down with Frank Rekas, a CPFA with 34 years in financial services who serves as a “Personal CFO” to attorneys and has earned the nickname “The Tax Whisperer.”

Frank’s not just another advisor—he’s built a systematic approach to help lawyers minimize taxes, protect assets, and grow wealth with purpose.

From uncovering hidden leaks in your finances to strategies for building generational wealth, Frank reveals why winging it with your money is costing you more than you realize.

Stick around, because this episode gives you the clarity and confidence to finally make your money work as hard as you do.

Key Takeaways from Bridgit and Frank:

1. Stop Winging It With Your Finances

Many attorneys bring in strong revenue but fail to track or plan their money, leaving them vulnerable to overspending, missed deductions, and tax surprises.

Building even small proactive systems gives you control instead of chaos.

2. Proactive Tax Planning Beats Reactive Returns

Most CPAs look backwards, filing returns instead of helping clients plan ahead.

Frank stresses the value of collaborating with proactive tax professionals who align entity structure, retirement contributions, and deductions to keep more money in your pocket.

3. The Right Retirement Plan Unlocks Big Savings

A simple 401(k) often isn’t enough for high-earning attorneys.

Leveraging cash balance or defined benefit plans can allow six-figure contributions, creating massive tax savings while building long-term wealth.

4. Protect and Pass on Generational Wealth

Through approaches like the Rockefeller method, life insurance can be more than protection—it can become a tool for passing down wealth across generations and putting your heirs in a stronger financial position than you started with.

5. The First Step Is Deciding to Act

Whether you’re new or twenty years into practice, it’s never too late to put the right plans in place.

Progress starts with one intentional step—like a 30-minute call with an advisor—to begin turning scattered finances into a strategy.

"Every decision has a consequence—even not doing something is a decision." — Frank Rekas

Get in touch with Frank:

Website: https://palmwealthpartners.com/

Email: frank@palmwealthpartners.com

LinkedIn: https://www.linkedin.com/in/frankrekas/

Book time to meet with Frank

🚀 Want to SCALE your law firm? Go here: https://bit.ly/3z7R5qM

⭐️Get our proven 2025 Law Firm Growth Plan that has generated millions in revenue for law firms just like yours.

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📢 Live AI Workshop for Law Firms

📅 Wednesday, Sept 24 | 🕛 12:00 PM PDT

Watch a brand-new lead turn into a signed retainer — in real time.

• See AI employees handle: Answering → Triage → Scheduling → Docs → Retainer
• Live metrics on speed, booking rate, and conversion
• One CRM pipeline. Zero fluff. Pure performance.

🎁 Live-Only Bonus: Get the 30-Day Practical AI Blueprint

(Only available to live attendees — not in the replay.)

🔗 Register here → https://luma.com/ai-for-law-firms/?utm_source=TLE

If your practice isn’t built on your values, it may be costing you more than you realize.

In this episode, Bridgit Norris sits down with Amanda DuBois, founder of DuBois Levias Law Group and one of the longest-standing women-owned firms in Washington, to explore what it really takes to design a law practice that reflects who you are at your core.

With over 30 years of experience, Amanda reveals how authentic leadership, intentional culture, and mentorship can reshape not just the way you practice law but the way you live your life.

You’ll walk away with a fresh perspective on building a firm that honors both your principles and your profitability.

By the end, you’ll see that the most powerful strategy isn’t growth at all costs—it’s courageously leading with purpose.

Key Takeaways from Bridgit and Amanda:

1. Revenue Follows Culture

Profitability naturally flows when a firm prioritizes values, excellence, and community engagement rather than chasing money first.

2. Vision Over Fear

Defining the environment, team, and client experience you want creates clarity that attracts alignment and success, instead of anxiety and scarcity.

3. Hiring Beyond Résumés

Life experience—such as parenting or second careers—often brings empathy, resilience, and judgment that enrich client service and team culture.

4. Mentorship as the Model

Replacing the traditional “sink or swim” approach with structured training and support builds competence, confidence, and loyalty.

5. Freedom Through Flexibility

Remote work, transparency, and honoring personal priorities create an environment where lawyers thrive without sacrificing family or well-being.

"Be brave about being willing to step into the unknown." — Amanda DuBois

Get in touch with Amanda DuBois:

Website: https://duboislaw.net/

LinkedIn: https://www.linkedin.com/in/amanda-dubois-2b46071/

Facebook: https://www.facebook.com/DuBoisLeviasLawGroup

Instagram: https://www.instagram.com/duboisleviaslaw

🚀 Want to SCALE your law firm? Go here: https://bit.ly/3z7R5qM

⭐️Get our proven 2025 Law Firm Growth Plan that has generated millions in revenue for law firms

If you’ve ever worried that you or your law practice are “too boring” to stand out, this conversation will change how you see yourself—and your marketing.

In this episode, Bridgit sits down with Jimmy Lai, CEO of Lai & Turner Law in Oklahoma, where he helps immigrants secure U.S. visas to start, scale, and succeed in the U.S.

But if you follow him online, you know him as the founder of the Unforgettable Professionals community—a space where so-called “boring” professionals learn to tell stories that attract clients, build authority, and actually make them unforgettable.

Together, they dive into how Jimmy turned everyday experiences into content that resonates, why doubling down on one channel creates faster growth, and what consistency really looks like if you want lasting results.

By the end, you’ll see LinkedIn not as another task to manage, but as a powerful tool to transform your brand—and maybe even yourself.

Key Takeaways from Bridgit and Jimmy:

1. Pick One Channel and Double Down

It’s tempting to try every platform at once, but growth comes from focusing on the channel that drives the biggest return.

Once you know what works, reinvest in it before scattering your energy elsewhere.

2. Storytelling Beats Legalese Every Time

People don’t connect with case updates—they connect with real stories, even small moments from daily life.

Share personal, authentic content alongside authority-building posts to stay memorable.

3. Nail the Hook or Lose the Reader

On LinkedIn, the first three lines decide whether someone clicks “see more.”

Spark curiosity right away, and keep paragraphs short and skimmable to respect busy professionals’ attention spans.

4. Optimize Your Profile Like a Sales Page

Don’t waste your headline with “Immigration Attorney.”

Use clear, client-focused language that says who you help and how, so people immediately know why they should connect with you.

5. Consistency Compounds into Authority

One post won’t change your career, but consistent posting builds trust and recognition over time.

Think long game—like SEO for your personal brand—and watch opportunities multiply.

"You can be the best attorney in the world, but if no one knows you, if they don't like you, and if they don't trust you, you're going to struggle with business." — Jimmy Lai

Get in touch with Jimmy Lai:

Website: https://www.laiturnerlaw.com/

LinkedIn: https://www.linkedin.com/in/jimmylai-jdmba/

Facebook: https://www.facebook.com/ThatAttorneyLai/

Instagram: https://www.instagram.com/thatattorneylai/

🚀 Want to SCALE your law firm? Go here: https://bit.ly/3z7R5qM

⭐️Get our proven 2025 Law Firm Growth Plan that has generated millions in revenue for law firms just like yours.

Follow us on social:

• My Legal Academy...

What if the secret to scaling your firm isn’t hiring more staff but stripping it back to the essentials?

In this powerful episode, Bridgit Norris sits down with Karen Ansen, Principal Lawyer and Founder of Ignite HR and Employment Law, who brings over 20 years of experience guiding high-pressure organizations through complex employment law while building cultures where people actually thrive.

Today, she runs a lean, highly profitable practice from Australia’s East Coast, handling some of the toughest employee relations cases without the chaos of a big team.

You’ll hear how she reclaimed her health, freedom, and profit by redefining growth on her own terms—and why you can too.

This conversation isn’t about theory; it’s about practical choices that could help you build a firm that serves your life instead of consuming it.

If you’ve ever wondered whether “more” is really worth it, this episode will change the way you think about success.

Key Takeaways from Bridgit and Karen:

1. Consider Scaling Back Instead of Up

Growth isn’t always about adding more people; it can also mean reducing complexity.

By streamlining, you make space to focus on the work that delivers the most value and satisfaction.

2. Guard Your Time Relentlessly

Your time is your most limited resource, and boundaries are what protect it.

When you control your availability, you preserve energy while still serving clients effectively.

3. Price to Reflect Value, Not Just Demand

A quick “yes” from a client often signals underpricing.

Adjusting fees upward reinforces your worth and ensures your practice stays financially healthy.

4. Build Psychological Safety Into Culture

High-performing teams don’t thrive on pressure alone; they thrive on trust.

When people feel safe to speak openly, they contribute more and stay longer.

5. Align Your Firm With Your Life Goals

Success is hollow if it costs your health or peace of mind.

When your business is designed around your life priorities, freedom and profit can exist together.

"You ask every single business owner that ever started a business, they want freedom. That’s all they want. It is freedom. The problem is that the business itself becomes your prison, in some ways." — Karen Ansen

Get in touch with Karen Ansen:

Website: http://www.ignitehr.com.au/

Facebook: https://www.facebook.com/ignitehrlaw

LinkedIn: https://www.linkedin.com/in/karenansen/

Instagram: https://www.instagram.com/ignite_hr_/

🚀 Want to SCALE your law firm? Go here: https://bit.ly/3z7R5qM

⭐️Get our proven 2025 Law Firm Growth Plan that has generated millions in revenue for law firms just like yours.

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