"Stories are the shortest distance between two people." In this episode of The Lida Citroën Podcast, storytelling expert Param Venkat joins me to deliver a masterclass in business storytelling: the practical, research-backed techniques leaders need to influence, inspire, and get results.

You’ll discover

• How to wrap data in a story, so facts persuade instead of repel.

• The three-part structure that makes a message land successfully.

• Cross-cultural and ethical guardrails for storytelling: audience analysis, and “story ethics.”

• And so much more.

Whether you’re an executive, founder, salesperson, or communicator, this episode will help you tell stories that stick, connect across cultures, and move people from logic to action. Tune in to learn how to make your message unforgettable.

🎧 Listen now to master business storytelling, influence with integrity, and tell stories that drive real outcomes.

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How do you know if people truly trust you?

Learn how to:

• Build credibility by aligning your values and actions

• Create psychological safety that empowers teams to speak up

• Repair trust when it’s broken with accountability and authentic action

• Inspire loyalty, collaboration, and long-term impact

Packed with real-world examples and practical strategies, this episode is a must-listen for executives, entrepreneurs, and leaders who want to strengthen trust, influence effectively, and lead with integrity. _________________ Links from episode LinkedIn Learning Courses ______________ Stay connected

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Agile leadership is no longer optional; it’s the key to thriving in today’s fast-changing world.