Many of the most skilled and capable professionals in the workforce today are military veterans — yet too many find themselves underemployed after transition. Not because they lack talent, but because there is a communication gap between how veterans describe their experience and how hiring managers interpret it.

In this powerful and practical conversation, Tricia Kim, Transition Assistance Program Manager at the United States Air Force Academy, and Kevin Preston, Retired U.S. Army Colonel and leader of Veterans Programs for one of the nation’s largest media companies, share how veterans can confidently translate their service and how employers can better understand and value veteran talent.

You’ll learn:

• Why underemployment occurs during the military-to-civilian transition

• How to translate military experience into business language for impact

• How leaders and hiring professionals can better evaluate veteran skill sets

• How to tell your story confidently — without underselling or overselling

For Veterans & Transitioning Service Members:

• Communicate your experience clearly and confidently

• Identify and highlight your most transferable accomplishments

• Position yourself for roles that align with your strengths and purpose

For Recruiters, Hiring Managers & HR Leaders:

• Recognize high-value leadership, adaptability, and resilience in veteran resumes

• Ask more effective interview questions

• Access an exceptional talent pool often overlooked

This episode is for anyone navigating military transition, talent acquisition, leadership development, or veteran hiring— and for every leader who believes in building strong teams through empathy, clarity, and understanding. _____________________ Links from this episode Executive Coaching Translating Your Military Skills To Civilian Workplace

Recruiting Veterans

Success After Service

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Are you struggling to talk about yourself without cringing?

In this episode of The Lida Citroën Podcast, Lida explores why self-promotion feels uncomfortable for so many professionals — and how to do it authentically.

Learn how to confidently communicate your value and build lasting influence through narrative, presence, and intentional visibility.

You’ll discover how to:

• Reframe self-promotion

• Share your story with clarity, purpose, and authenticity

• Build influence by aligning your message with your values

• Elevate your personal brand while empowering those around you

Packed with actionable strategies, this episode is a must-listen for executives, entrepreneurs, and leaders who want to lead with confidence, impact, and authenticity. ____________________ Links from this episode The New Rules of Influence

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In this episode, Lida Citroën and master storyteller Param Venkat dive even deeper into the art and strategy of business storytelling. Discover how to turn data and complex information into compelling stories that connect, inspire, and influence. From origin and failure stories to value and vulnerability storytelling, Lida and Param share actionable insights to help leaders communicate authentically and make their message memorable. Learn the science and structure behind effective storytelling, and how leaders can use it to earn trust and drive business results.

Whether you’re a CEO, entrepreneur, or impact-driven leader, this episode will show you how to lead conversations with stories that move people, not just inform them. ____________________ Links from the episode

Podcast episode part 1

Control The Narrative Keynote speaker & program facilitator

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