Are you showing up the way you want to be seen, or just hoping people “get” who you are?

Your reputation has the power to open doors!

In this episode of The Lida Citroën Podcast, we’re diving deep into two of the most critical ideas in personal branding and influence building:

The Perception Gap — the disconnect between how you're currently perceived and how you want to be known.

Credibility — how to earn trust, stand out in a noisy world, and build a reputation that reflects your true value.

If you’ve ever felt unsure how to position yourself with clarity and confidence, this conversation is your wake-up call. You can own your story and lead with authenticity, influence, and power.

Lida shares real-world insights from working with executives, military veterans, entrepreneurs, and global leaders to help you:

• Understand the gap between your current and desired reputation

• Build a personal brand that’s intentional and aligned with your purpose

• Establish lasting credibility in competitive industries

• Use clarity and consistency to increase your visibility and impact

This episode is for professionals who are ready to stop playing small and allow their powerful presence to stand out. Whether you’re a senior executive, a rising leader, or an entrepreneur, this conversation will help you lead with more confidence, credibility, and clarity.

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In this powerful kickoff episode, Lida sets the stage for what’s ahead: authentic conversations, practical insights, and bold strategies to help you lead with purpose, grow your influence, and build a meaningful legacy.

Across her global work with professionals and leaders, Lida has noticed a shift—people are tired of playing small. They want to be seen, heard, and valued. In this episode, she explores how personal branding, influence, and reputation management can help you rise above the noise and show up with clarity and confidence.

If you’ve ever felt called to make a bigger impact, this is where your journey begins.

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The New Rules of Influence

Keynote Speaker & Program Facilitator

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