"Stories are the shortest distance between two people." In this episode of The Lida Citroën Podcast, storytelling expert Param Venkat joins me to deliver a masterclass in business storytelling: the practical, research-backed techniques leaders need to influence, inspire, and get results.

You’ll discover

• How to wrap data in a story, so facts persuade instead of repel.

• The three-part structure that makes a message land successfully.

• Cross-cultural and ethical guardrails for storytelling: audience analysis, and “story ethics.”

• And so much more.

Whether you’re an executive, founder, salesperson, or communicator, this episode will help you tell stories that stick, connect across cultures, and move people from logic to action. Tune in to learn how to make your message unforgettable.

🎧 Listen now to master business storytelling, influence with integrity, and tell stories that drive real outcomes.

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Keynote speaker & program facilitator LinkedIn Learning Courses ______________ Stay connected LinkedIn Instagram Facebook YouTube

How do you know if people truly trust you?

Learn how to:

• Build credibility by aligning your values and actions

• Create psychological safety that empowers teams to speak up

• Repair trust when it’s broken with accountability and authentic action

• Inspire loyalty, collaboration, and long-term impact

Packed with real-world examples and practical strategies, this episode is a must-listen for executives, entrepreneurs, and leaders who want to strengthen trust, influence effectively, and lead with integrity. _________________ Links from episode LinkedIn Learning Courses ______________ Stay connected

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Agile leadership is no longer optional; it’s the key to thriving in today’s fast-changing world.

In this powerful conversation with my special guest, Whitney Hake, we pull back the curtain on how to master executive presence, leave a lasting positive impression in every interaction, and make the pivotal shift from doer to leader. From leasing iconic office towers across Denver to guiding a high-performing team through turbulent markets, Whitney reveals the proven strategies that keep her credible, composed, and influential, no matter the challenge.

You’ll hear how Whitney:

• Preps for high-stakes meetings so her contributions add real value.
• Uses current events and market data to contribute with confidence (even on “off" days).
• Blends empathy with credibility, the “funny dance” every modern leader must master.
• Leverages silence as a negotiation strategy to avoid overselling and strengthen her position.
• Builds a "glass-half-full" culture, models vulnerability, and develops future leaders.
• Continually levels up with mentors, sponsors, and executive coaching to expand her impact.

Listen now to discover how to elevate your executive presence, lead with impact, and influence every room you walk into. ____________________ Links from this episode The New Rules of Influence Keynote Speaker & Program Facilitator ____________________ Stay connected LinkedIn Instagram Facebook YouTube

Are you showing up the way you want to be seen, or just hoping people “get” who you are?

Your reputation has the power to open doors!

In this episode of The Lida Citroën Podcast, we’re diving deep into two of the most critical ideas in personal branding and influence building:

The Perception Gap — the disconnect between how you're currently perceived and how you want to be known.

Credibility — how to earn trust, stand out in a noisy world, and build a reputation that reflects your true value.

If you’ve ever felt unsure how to position yourself with clarity and confidence, this conversation is your wake-up call. You can own your story and lead with authenticity, influence, and power.

Lida shares real-world insights from working with executives, military veterans, entrepreneurs, and global leaders to help you:

• Understand the gap between your current and desired reputation

• Build a personal brand that’s intentional and aligned with your purpose

• Establish lasting credibility in competitive industries

• Use clarity and consistency to increase your visibility and impact

This episode is for professionals who are ready to stop playing small and allow their powerful presence to stand out. Whether you’re a senior executive, a rising leader, or an entrepreneur, this conversation will help you lead with more confidence, credibility, and clarity.

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Links from this episode:

LinkedIn Learning Courses Control The Narrative __________________ Stay connected:

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In this powerful kickoff episode, Lida sets the stage for what’s ahead: authentic conversations, practical insights, and bold strategies to help you lead with purpose, grow your influence, and build a meaningful legacy.

Across her global work with professionals and leaders, Lida has noticed a shift—people are tired of playing small. They want to be seen, heard, and valued. In this episode, she explores how personal branding, influence, and reputation management can help you rise above the noise and show up with clarity and confidence.

If you’ve ever felt called to make a bigger impact, this is where your journey begins.

Subscribe, share, and join the movement. _________________ Links from this episode: LinkedIn Learning Courses

The New Rules of Influence

Keynote Speaker & Program Facilitator

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