Bodhi Gallo went from running a dumpster rental business in college to becoming one of the most respected voices on Twitter for local SEO and home service marketing. He shares how he bought a small dumpster company doing around $100K a year, scaled it to $750K using Google Business Profiles, local SEO, and smart ad strategies, then sold it and went all-in on helping other service companies grow. Today, as co-founder and CRO of Striker Digital, Bodhi and his team work with more than 600 home service businesses across the country, helping them dominate their markets through SEO, GBP optimization, and high-ROI ad campaigns.

In this conversation, Bodhi breaks down his full playbook for scaling service companies — from when and how to create multiple Google Business Profiles, to the importance of having a verified physical location, to how service and location pages can work together to boost overall topical authority. He also dives into his Twitter strategy, explaining how he built one of the largest followings in local SEO by mixing lifestyle, marketing, and local content that connects directly with his ideal clients.

Danny and Bodhi go deep on what’s working in local SEO right now, the biggest mistakes operators make when scaling, and what separates a $1M business from a $3M+ one. They also cover Bodhi’s journey of building Striker Digital from the ground up, his approach to hiring globally, and the lessons he’s learned from working with hundreds of operators nationwide.

It’s a raw and practical episode packed with insights for anyone serious about local SEO, home service growth, and building a business that lasts.

Bodhi Gallo, Co-founder of Stryker Digital:

Twitter: https://x.com/irentdumpsters

LinkedIn: https://www.linkedin.com/in/bodhigallo/

Instagram: https://www.instagram.com/bo_dhi_g/

Stryker Digital: https://www.stryker-digital.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

Pest Control SEO: https://pestcontrolseo.com/

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets

Podcast Chapters:

00:00 Introduction to Bodhi Gallo's Journey

01:07 Scaling the Dumpster Rental Business

06:23 Transitioning to Twitter and Local SEO Expertise

11:32 Client Acquisition Strategies for the Agency

16:18 Optimizing Google Business Profiles

20:56 The Importance of Multiple Google Business Profiles

22:23 The Importance of Location in Service Businesses

24:05 Optimizing Google Business Profiles

27:34 Balancing SEO and Conversion Strategies

29:30 Leveraging Location Pages for Authority

30:46 Expanding Google Business Profiles

31:30 Tools and Techniques for Local SEO

35:17 Understanding SEO Timelines

36:29 The Role of Backlinks in Local SEO

37:39 Navigating SEO Ethics and Strategies

40:04 Key Takeaways from Client Experiences

41:54 The Importance of Customer Service in Business

#localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business #localbusinesspodcast #dannyleibrandt #localmarketingsecrets #localsearch #localseotips #localseoexpert #strykerdigital #bodhigallo

In this episode of Local Marketing Secrets, Danny Leibrandt joins Dave Carroll—the founder & CEO of DOPE Marketing, a direct-mail software and fulfillment company that lets small businesses and agencies send laser-focused mail with no minimums. DOPE Marketing just landed on the Inc. 5000 for the second year in a row (No. 475 last year, No. 675 this year) and now runs a 100+ person print operation that integrates with tools like HighLevel and Zapier to trigger postcards, handwritten notes, and even branded boxes from real-time customer actions. Dave also owns Lion’s Share Maintenance, giving him rare credibility on both the home-service and SaaS sides.

Dave breaks down the growth arc—from $0→$2M→$8M→$17M→~$30M—without the chest-thumping. He talks about why stress is relative, how sobriety and routine sharpened his leadership, and why “horse blinders” (saying no to shiny objects) let DOPE Marketing scale faster. We get tactical on building operating systems (EOS), turning expectations into metrics, and delegating so the founder isn’t four laps ahead of the team with no one translating the plan.

You’ll hear practical playbooks for automating offline mail like digital ads, modeling your best customers, and stacking cross-channel touches that actually convert. Plus: time ownership, buying back your minutes, the “marathon not a sprint” mindset, and the importance of staying inspired (shoutouts to Tommy Mello, Jesse Itzler, Kobe, and Nipsey). If you’re a home-service owner or agency looking for real growth levers—and a reminder to slow down so you can scale up—this one’s a must-listen. Connect with Dave everywhere online and check out DOPE Marketing to see how automated direct mail can become your next unfair advantage.

Dave Carroll, Founder of DOPE Marketing:

Facebook: https://www.facebook.com/david.l.carroll.7

Instagram: https://www.instagram.com/davedopemarketing/

LinkedIn: https://www.linkedin.com/in/dopemarketing/

Website: https://www.dopemarketing.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

Pest Control SEO: https://pestcontrolseo.com/

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets

Podcast Chapters:

00:00 Introduction to Dave Carroll

01:54 Reflections on Rapid Growth

03:37 The Importance of Personal Growth

07:17 Focusing on Core Business Opportunities

11:54 Dave's Journey from Troubled Youth to Entrepreneur

22:31 Defining Success and Parenting

27:53 Balancing Family Life and Business Responsibilities

34:54 Prioritizing Health and Wellness

40:04 The Secret to Rapid Business Growth

49:12 The Marathon of Business

55:17 Learning from Influential Figures

01:00:29 The Importance of Slowing Down

#localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business #localbusinesspodcast #dannyleibrandt #localmarketingsecrets #localsearch #localseotips #localseoexpert #dopemarketing #davecarroll #traditionalmarketing #marketingagency #directmailmarketing #yardsigns #doorhanger

In this episode of Local Marketing Secrets, Danny Leibrandt joins Jason Hennessey—an internationally recognized SEO strategist, author of Law Firm SEO and Honest SEO, and founder of Hennessey Digital. Jason shares how he went from reverse-engineering Google in the early 2000s to leading a 100-person, eight-figure agency, while building a 1.7M+ audience on Instagram with daily insights on marketing and growth.

You’ll learn what truly drives local search in 2025: clean technical foundations, intent-matched content, and authority through the right mix of relevance and high-trust links. We break down the “Lamborghini” agency model vs. low-budget churn, why schema and robust location/service pages still power Google Business Profile, how to use topical authority and internal linking to lift pillar pages, and where AI/LLMs change (and don’t change) the playbook. Plus: “outsourcing genius” with expert audits and community-first social that actually converts.

Action steps for owners/marketers: tighten GBP hygiene, increase review velocity, pursue smart link opportunities, and—most importantly—take action. Connect with Jason on Instagram/LinkedIn/Facebook (@JasonHennessey) and grab Honest SEO on Amazon.

If this helped, subscribe, review, and share it with a friend who needs better local rankings.

Jason Hennessey, Founder of Hennessey Digital:

Instagram: https://www.instagram.com/jasonhennessey/

Facebook: https://www.facebook.com/jason.hennessey.399/

LinkedIn: https://www.linkedin.com/in/jhennessey/

Website: https://www.jasonhennessey.com/

Hennessey Digital: https://hennessey.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

Pest Control SEO: https://pestcontrolseo.com/

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets

Podcast Chapters:

00:00 Introduction to Jason Hennessy

06:05 Understanding High-Value SEO Services

12:09 Client Engagement and Homework in SEO

17:49 The Importance of Schema Markup

21:05 Creating Effective Landing Pages for Local SEO

25:39 Building Topical Authority through Subpages

32:00 Adapting SEO Strategies in the Age of AI

38:20 The Role of Social Media in Local Marketing

42:53 The Future of Local Marketing

#localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business #localbusinesspodcast #dannyleibrandt #localmarketingsecrets #localsearch #localseotips #localseoexpert #jasonhennessey #hennesseydigital