Millions of Americans know what it’s like to live with inflammatory skin conditions – including Stella McDermott, the daughter of actress and author Tori Spelling.

Earlier this fall, Tori spoke with People magazine about her own episodic eczema flare-ups in adulthood, how Stella has experienced bullying related to her chronic eczema and how the pair have become more confident while embarking on their respective skincare journeys.

By publicly sharing their patient stories, Tori and Stella have formed the bedrock of Arcutis Biotherapeutics’ recently-launched Free to Be Me skincare campaign.

The effort elevates their experiences while also drawing attention to how Arcutis’ Zoryve – a once-daily, nonsteroidal topical – offers patients with inflammatory skin conditions another effective treatment option.

This week, pharma editor Lecia Bushak speaks with Arcutis CEO Frank Watanabe about the drugmaker’s partnership with Spelling, how the effort aims to raise awareness of inflammatory skin conditions and what the drugmaker’s growth strategy looks like heading into 2026.

And for our Trends segment, we’re joined by editor-in-chief Jameson Fleming to discuss the medical marketing implications from Omnicom’s takeover of IPG.

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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How do you measure a year?

Nearly one year after it was first announced, the Omnicom-IPG megamerger has finally closed.

We already know of some of the changes at the leadership level – namely the appointment of Dana Maiman as CEO of the new Omnicom Health.

Now shortly before that deal was announced late last year, another seismic event rattled the medical marketing status quo.

On December 4, 2024, UnitedHealthcare CEO Brian Thompson was shot and killed outside the New York Hilton Midtown.

His death and the subsequent arrest of Luigi Mangione – who was indicted of first-degree murder among a number of federal and state charges – caused an unprecedented, impassioned conversation about the high cost and limited access of healthcare in America.

On today’s episode, reporter Heerea Rikhraj interviews Dr. Sarah Matt, a surgeon turned health technology strategist, about the upcoming release of her new book – The Borderless Healthcare Revolution – as well as her thoughts on the evolving state of the health tech landscape.

Then for our Trends segment, we reflect on the one-year anniversary of the killing of the UnitedHealthcare CEO and how health brands have changed how they communicate and interact with the public.

Music: “Deep Reflection” by DP and Triple Scoop Music.

Check us out at: mmm-online.com

Follow us:

YouTube: @MMM-online

TikTok: @MMMnews

Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.