In this episode, we explore the story behind the Empathy Engine — Syneos Health Communications’ groundbreaking consumer data hub that's transforming the way healthcare brands connect with people. Built at the intersection of behavioral science and emotional insight, the Empathy Engine reveals the "why" behind health decisions. Hear from the minds behind the Engine and learn how it’s helping marketers deliver stories that matter and drive positive change — before audiences even know they need to hear them.

Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forward-thinking discussions on AI, streaming, retail media, and more. Explore the latest in omnichannel strategy, personalization, media trust, and data privacy—all under one roof. Don’t wait—use promo code PODCAST for $100 off your individual ticket. Click here to register!

AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!

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To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.

Hidradenitis suppurativa (HS) is, by all accounts, a painful disease.

An estimated 3 million Americans live with HS, which is most commonly identified by flare ups as well as painful and unflattering lumps under the skin.

Over the past few years, drugmakers have launched campaigns and marketing efforts to bring greater attention and understanding to the disease.

Recently, Incyte launched HS Truths – an educational campaign to shine a spotlight on the physical symptoms of the disease as well as the associated mental health challenges.

Patient-led, HS Truths provides insights into how frustrating it can be to live with the disease before receiving a proper medical diagnosis – which occurs after an average of seven to 10 years.

This week, Managing Editor Jack O’Brien is joined by Stephenie Atkins, senior director, brand lead product strategy and marketing at Incyte, to discuss HS Truths and how it serves to elevate the profile of HS as a disease state.

And for our Trends segment, we’re talking about all things related to the continued splintering of vaccine policy uniformity in America under Robert F. Kennedy Jr.’s leadership at HHS.

Music: “Deep Reflection” by DP and Triple Scoop Music.

Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forward-thinking discussions on AI, streaming, retail media, and more. Explore the latest in omnichannel strategy, personalization, media trust, and data privacy—all under one roof. Don’t wait—use promo code PODCAST for $100 off your individual ticket. Click here to register!

AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!

Check us out at: mmm-online.com

Follow us:

YouTube: @MMM-online

TikTok: @MMMnews

Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.

Managing editor Jack O’Brien talks with medical marketer turned mental health warrior Jon Nelson and neuroscientist Dr. Rachel Wurzman about their consulting firm NeuroLivd.

The organization is dedicated to infusing lived experience perspectives into the mental health, wellness and neurological space – fueled by their passion and substance as well as rooted in their own deep lived experience within these conditions.


Music - Mark Buergler - On The Run (Instrumental), Triple Scoop Music

Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forward-thinking discussions on AI, streaming, retail media, and more. Explore the latest in omnichannel strategy, personalization, media trust, and data privacy—all under one roof. Don’t wait—use promo code PODCAST for $100 off your individual ticket. Click here to register!

AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!

Check us out at: mmm-online.com

Follow us:

YouTube: @MMM-online

TikTok: @MMMnews

Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.

Alexion recently launched the second film in its Rare Connections series, Rare Connections in gMG.

Managing editor Jack O’Brien talks with Lucid Diagnostics' chief technology and compliance officer Dr. Brian deGuzman about the company’s nationwide initiative to provide education and testing for esophageal precancer.

He explains how the NFLPA factors into the effort, which launched in Cincinnati, and how it is expanding across the country to address the heightened risk these athletes have for developing esophageal pre-cancer.

Check us out at: mmm-online.com

Fast Break theme music: Mark Buergler - On The Run, Triple Scoop Music

Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forward-thinking discussions on AI, streaming, retail media, and more. Explore the latest in omnichannel strategy, personalization, media trust, and data privacy—all under one roof. Don’t wait—use promo code PODCAST for $100 off your individual ticket. Click here to register!

AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!

Check us out at: mmm-online.com

Follow us:

YouTube: @MMM-online

TikTok: @MMMnews

Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.

Explore the latest trends in HCP content consumption and how pharma marketers can adapt their strategies to reach their target audience effectively with The Trade Desk's senior director of business development Lindsay Reardon and Swoop's VP of client success Kevin Elwell.

They will share research insights into how HCPs engage online, highlighting the growing importance of CTV and audio channels, how a data-driven approach can break down silos between HCP and DTC campaigns and how to elevate patient and HCP engagement strategies.

Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forward-thinking discussions on AI, streaming, retail media, and more. Explore the latest in omnichannel strategy, personalization, media trust, and data privacy—all under one roof. Don’t wait—use promo code PODCAST for $100 off your individual ticket. Click here to register!

AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!

Check us out at: mmm-online.com

Follow us:

YouTube: @MMM-online

TikTok: @MMMnews

Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.

Are you ready for some football?

The 2025 NFL season kicks off this week with the defending champion Philadelphia Eagles hosting the Dallas Cowboys on Thursday night.

The highest linear TV ratings are usually delivered by live sports broadcasts and no entity is a more reliable generator for eyeballs than the NFL.

It should then come as no surprise that drugmakers want to intensify their relationship with the league.

Take, for example, Novartis was named the first-ever corporate pharmaceutical partner of the NFL in March.

The announcement came one month after the Swiss pharma giant ran its first Super Bowl ad to raise awareness for breast cancer.

While Novartis receives top billing as the lead pharma sponsor for the NFL, there are other health brands pursuing opportunities with players and franchises across the league.

This week, we’re joined by Stacia Garner, VP of marketing at Edwards Lifesciences, to discuss the company’s partnership with the Los Angeles Rams to raise awareness of heart valve failure.

-TRENDS

And for our Trends segment, we welcome back Steven Madden to MM+M and dive into the ongoing turmoil at the CDC.

Music: “Deep Reflection” by DP and Triple Scoop Music.

Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forward-thinking discussions on AI, streaming, retail media, and more. Explore the latest in omnichannel strategy, personalization, media trust, and data privacy—all under one roof. Don’t wait—use promo code PODCAST for $100 off your individual ticket. Click here to register!

AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!

Check us out at: mmm-online.com

Follow us:

YouTube: @MMM-online

TikTok: @MMMnews

Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.

Video games are big fun and even bigger money.

The International Trade Administration estimated that the value of the global video game industry in 2023 was $184 billion – with more than 3.2 billion gamers worldwide.

Recognizing this new trend in media consumption and content engagement, medical marketers have been trying to break through in the gaming world.

Few have had as much success as Level Ex – which develops video games for physicians.

Almost a year ago, Level Ex was bought by Relevate Health, a 2025 MM+M Agency 100 honoree. Recently, the Level Ex brand was dissolved and the studio now operates under the Relevate Health branding.

Level Ex’s founder Sam Glassenberg is the father of a child living with type 1 diabetes.

He recently worked with his team to launch a free game for newly diagnosed patients and their caregivers to onboard them to diabetes care management management.

For this week’s episode, Pharma Editor Lecia Bushak spoke with Glassenberg about the diabetes video game’s launch over the summer, an update on the first year under Relevate Health and what opportunities video games present to medical marketers.

And for our Trends segment, we’re talking about some recent AI projects launched by Real Chemistry and Eversana Intouch.

Music: “Deep Reflection” by DP and Triple Scoop Music.

Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forward-thinking discussions on AI, streaming, retail media, and more. Explore the latest in omnichannel strategy, personalization, media trust, and data privacy—all under one roof. Don’t wait—use promo code PODCAST for $100 off your individual ticket. Click here to register!

AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!

Check us out at: mmm-online.com

Follow us:

YouTube: @MMM-online

TikTok: @MMMnews

Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.

Just over two years ago, the FDA issued its first draft guidance on clinical trials with psychedelic drugs. Now, HHS has hired a dedicated psychedelics advisor.

This week, Reunion Neuroscience reported a mid-stage success with its short-acting psychedelic drug in postpartum depression.

At a moment of increasing momentum – both in terms of research, funding and commercial promise – behind psychedelics, it’s worth checking in with one of the leaders in the space: Cybin, a clinical-stage biopharma.

In November, Cybin reported positive Phase 2 data for its major depressive disorder drug and has its sights set on next steps in the regulatory approval process.

Pharma Editor Lecia Bushak brings us a conversation with Cybin CEO Doug Drysdale about "second-generation" psychedelics and how they are impacting the mental health treatment space.

For our Trends segment, we’re talking about recent updates to health data sharing on the federal level.

Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forward-thinking discussions on AI, streaming, retail media, and more. Explore the latest in omnichannel strategy, personalization, media trust, and data privacy—all under one roof. Don’t wait—use promo code PODCAST for $100 off your individual ticket. Click here to register!

AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!

Check us out at: mmm-online.com

Follow us:

YouTube: @MMM-online

TikTok: @MMMnews

Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.