Épisodes

  • Tech That Works for Neutrals: Smarter Pricing Models and the Tools Transforming ADR with Gary Doernhoefer of ADR Notable on the Practice Playbook Podcast #550

    Tech That Works for Neutrals: Smarter Pricing Models and the Tools Transforming ADR with Gary Doernhoefer of ADR Notable on the Practice Playbook Podcast #550
    Dec 18 2025
    Technology now sits at the center of modern ADR practice, and the decisions we make about tools, pricing, and security have real consequences for our efficiency, profitability, and client experience. In this episode of the Practice Playbook Podcast, I’m joined by legal tech pioneer Gary Doernhoefer to unpack what actually works for mediators, arbitrators, and dispute resolution firms today. Gary and I talk candidly about how ADR technology has evolved, why many traditional pricing models no longer serve neutrals, and how integrated platforms can eliminate friction while protecting confidentiality. If you’re rethinking your tech stack for 2025 and beyond, this conversation offers practical insight and strategic clarity. In This Episode, You’ll Learn: Why eliminating friction points like manual data entry, repetitive forms, and disconnected tools is critical to a sustainable ADR practiceHow automated intake, conflict checks, document generation, and secure communications can reclaim hours of professional timeThe risks of piecemeal tech stacks and why integrated platforms offer stronger security and reliabilityHow AI tools like ADR Coach can support both practitioners and parties without replacing professional judgment More About This Week's Special Guest: Gary Doernhoefer graduated from the University of Chicago School of Law and has 40 years of experience in private practice, as an in-house attorney, general counsel and entrepreneur in two successful technology startup companies. His legal experience convinced him of the benefits of ADR and inspired him to apply his skills to the development of technology for dispute resolution practitioners. He is the founder of ADR Notable - the leading case and practice management software designed specifically for ADR practitioners. He also serves as Co-Chair of the ADR Practice Skills and Technology Innovations Committee of the ABA Dispute Resolution Section, and is a frequent speaker on ADR technology. Website and Contact Information: ADR Notable: https://www.adrnotable.com Social media: https://www.linkedin.com/in/gdoernhoefer/ https://www.linkedin.com/company/adr-notable/ Who This Episode Is For MediatorsFamily law and collaborative professionalsAttorneys, arbitrators, and legal neutralsCoaches and consultants working in conflict resolutionSolo practitioners and small to mid-size ADR firmsPractice owners seeking efficiency, scalability, and sustainability Resources Mentioned The Flat Fee Playbook – Your guide to building, structuring, and pricing flat fee servicesADR Notable website and demo signupThe Flat Fee Playbook by Susan GuthrieJoin the waitlist for The Practice Accelerator, Susan’s brand-new subscription program packed with resources, tools, and community support to help you grow smarter.RPS Coach Revealed: Professor John Lande’s New Tool to Transform Your Mediation Practice (Part One) on Make Money Mediating #532RPS Coach Revealed: Professor John Lande’s New Tool to Transform Your Mediation Practice (Part Two) on Make Money Mediating #533 Meet Our Creator and Host: Susan Guthrie Susan E. Guthrie is one of the most respected voices in mediation and conflict resolution today. A nationally recognized family law attorney and mediator for 35 years, she is now a top professional coach and consultant helping dispute resolution and legal professionals build thriving, modern practices. Susan recently appeared on The Oprah Daily Podcast, expanding her reach to an even broader audience and highlighting her role as a trusted expert in divorce, communication, and modern conflict resolution. She is also the creator and host of The Divorce & Beyond Podcast, ranked in the top 1% worldwide, with millions of listeners and a global following. As Immediate Past Chair of the American Bar Association Section of Dispute Resolution, Susan continues to shape the future of the profession while training and mentoring practitioners around the world. Connect with Susan E. Guthrie Website: https://susaneguthrie.com Books: https://susaneguthrie.com/susans-books LinkedIn: www.linkedin.com/in/susaneguthrie Instagram: @susaneguthrie and @practiceplaybookpodcast
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    46 min
  • What Worked, What Didn’t, and What to Leave Behind: A Candid Practice Debrief for 2025 with Susan Guthrie on the Practice Playbook Podcast #549

    What Worked, What Didn’t, and What to Leave Behind: A Candid Practice Debrief for 2025 with Susan Guthrie on the Practice Playbook Podcast #549
    Dec 4 2025
    If you want a clearer, steadier, and more grounded start to 2026, this episode offers the essential year-end reflection every legal and dispute resolution professional should be doing. As the year winds down, Susan Guthrie, nationally recognized mediator, legal entrepreneur, and bestselling author, guides you through a candid, deeply clarifying debrief of your practice. Instead of waiting for the calendar to turn and hoping things feel different in January, Susan shows you how to understand the patterns, decisions, and dynamics that shaped your year. You’ll look closely at what worked, what drained you, and what you’re finally ready to let go of, so you can step into the new year with focus, intention, and renewed purpose. This episode mirrors the same process Susan uses with her private coaching clients every December, and it includes access to a powerful companion worksheet to help you translate today’s insights into a written plan for the year ahead. Whether you want to strengthen your systems, expand your visibility, refine your services, or simply create more ease in your business, this honest debrief will help you step into 2026 with clarity and confidence. In This Episode, You’ll Learn: Your wins are your data! Identify the strategies and behaviors that moved your practice forward this yearHow to uncover the projects, habits, and commitments that drained your time or energyWhy follow-up remains one of the most powerful (and underused) growth tools in any practiceHow to evaluate opportunities that aligned with your vision and those that didn’tKey questions for assessing visibility, client experience, efficiency, and sustainabilityHow to identify what to refine, what to adjust, and what to release completelyThe emotional and practical power of letting goHow to turn lessons learned into strategic choices for the year ahead Download the Year-End Debrief Companion Worksheet Make this reflection process easy and intentional with a guided worksheet created specifically for this episode. This companion resource walks you through each step of your year-end debrief so you can capture your insights clearly and turn them into meaningful action for 2026. Download the worksheet here: https://susaneguthrie.thinkific.com/products/digital_downloads/ai-placeholder-5 Inside, you’ll find thoughtful prompts and supportive questions that help you identify your wins, acknowledge what didn’t work, and decide what you’re ready to release. It’s a simple, structured way to gather everything you uncovered in this episode and shape it into a confident plan for the year ahead. Who This Episode Is For MediatorsFamily law and collaborative professionalsAttorneys, arbitrators, and legal neutralsCoaches and consultants in conflict resolutionSolo and small firm practice ownersEntrepreneurs seeking more clarity, sustainability, and purposeAnyone preparing their strategic foundation for 2026 Resources Mentioned Jill Sherer Murray’s TEDx Talk: “The Unstoppable Power of Letting Go”Year-End Debrief Companion Worksheet – Free download can be found here https://susaneguthrie.thinkific.com/products/digital_downloads/ai-placeholder-5 This Episode is Sponsored by Fourth Party FourthParty bridges the gap between great mediators and great businesses by offering technology and guidance that make running a mediation practice feel effortless. Say goodbye to the pain of scheduling, payments, and communications. FourthParty is offering listeners 20% off their first 6 months with the codes SUSAN20. Head over to FourthParty.app and schedule a conversation with the team. https://fourthparty.app Meet Our Creator and Host: Susan E. Guthrie Susan E. Guthrie is one of the most respected voices in mediation and conflict resolution today. A nationally recognized family law attorney and mediator for 35 years, she is now a top professional coach and consultant helping dispute resolution and legal professionals build thriving, modern practices. Susan recently appeared on The Oprah Daily Podcast, expanding her reach to an even broader audience and highlighting her role as a trusted expert in divorce, communication, and modern conflict resolution. She is also the creator and host of The Divorce & Beyond Podcast, ranked in the top 1% worldwide, with millions of listeners and a global following. As Immediate Past Chair of the American Bar Association Section of Dispute Resolution, Susan continues to shape the future of the profession while training and mentoring practitioners around the world. Connect with Susan E. Guthrie Website: https://susaneguthrie.com Books: https://susaneguthrie.com/susans-books LinkedIn: www.linkedin.com/in/susaneguthrie Instagram: @susaneguthrie and @practiceplaybookpodcast
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    29 min
  • The Profit Checkup: Your Year-End Guide to Smarter Pricing in 2026 on the Practice Playbook Podcast #548

    The Profit Checkup: Your Year-End Guide to Smarter Pricing in 2026 on the Practice Playbook Podcast #548
    Nov 20 2025
    If you want more clarity, higher revenue, and a smoother path into 2026, this episode is your essential year-end roadmap. November is the strategic moment for legal and dispute resolution professionals to review their pricing, refine their services, and set the stage for a more profitable year ahead. In this solo episode, Susan E. Guthrie, nationally recognized mediator, legal entrepreneur, and author of The Flat Fee Playbook, walks you through a complete “Profit Checkup” designed specifically for mediators, attorneys, collaborative professionals, coaches, and conflict-resolution entrepreneurs. Whether you are preparing to raise your rates, transition to flat fee services, improve client experience, or finally bring your systems in line with your value, this actionable episode gives you the structure and clarity to make smart, strategic decisions before the new year begins. You will learn how to assess your current pricing, evaluate your true profit margins, analyze your most and least profitable services, and identify the bottlenecks that quietly erode your income and energy. Susan also explores the emotional side of pricing decisions and why most professionals struggle with raising their rates even when the data tells them they should. And because year-end is the perfect time for strategic planning, Susan shares a powerful companion tool for this episode: The Profit Checkup Worksheet, a free downloadable checklist that walks you step-by-step through the exact process she uses with her coaching clients and inside The Flat Fee Playbook. If you want a profitable, focused, and confident start to 2026, this episode is your guide. In This Episode, You’ll Learn: • Why November, not January, is the smartest time to review and revise your pricing (although it's never too late!) • How to evaluate whether your fees reflect your expertise, market, and current demand • The three questions every practitioner should ask when assessing their pricing • How to calculate your “effective hourly rate” and why it matters more than your billed rate • Why flat fees reduce friction, increase predictability, and enhance client experience • Which services are most likely ready for a pricing change or structural redesign • How to assess your service mix for profitability, client fit, energy impact, and alignment • What bottlenecks silently drain your revenue and how to identify them • The emotional barriers that prevent professionals from raising prices • Why pricing is a leadership decision, not a math exercise • Key system updates you must complete before implementing new pricing in 2026 Download the Profit Checkup Worksheet Make this process effortless with a step-by-step worksheet that guides you through your year-end pricing review, service audit, and 2026 planning. Download the worksheet here: https://susaneguthrie.thinkific.com/products/digital_downloads/profit-checkup-worksheet This companion resource includes prompts, checklists, and guided questions that help you make informed, confident pricing decisions without overwhelm. Who This Episode Is For This episode is ideal for: • Mediators • Family law and collaborative attorneys • Arbitrators and legal neutrals • Coaches and consultants in conflict resolution • Solo practitioners and small firm owners • Professionals transitioning to flat fee or hybrid pricing • Legal entrepreneurs building or scaling their practices • Anyone preparing for 2026 business planning and revenue strategy If you want more profit, simplicity, and stability in your practice next year, this episode gives you the exact roadmap. Resources Mentioned • The Flat Fee Playbook – Your guide to building, structuring, and pricing flat fee services • Profit Checkup Worksheet – Free download • Thought Leadership Playbook – Build your platform and elevate your visibility • Business Planning Playbook (Coming Soon) – A complete framework for building a modern, strategic business plan • Practice Building Tip of the Day Newsletter on LinkedIn Meet Our Creator and Host: Susan Guthrie Susan E. Guthrie is one of the most respected voices in mediation and conflict resolution today. A nationally recognized family law attorney and mediator for 35 years, she is now a top professional coach and consultant helping dispute resolution and legal professionals build thriving, modern practices. Susan recently appeared on The Oprah Daily Podcast, expanding her reach to an even broader audience and highlighting her role as a trusted expert in divorce, communication, and modern conflict resolution. She is also the creator and host of The Divorce & Beyond Podcast, ranked in the top 1% worldwide, with millions of listeners and a global following. As Immediate Past Chair of the American Bar Association Section of Dispute Resolution, Susan continues to shape the future of the profession while training and mentoring practitioners around the world. Connect with Susan E. ...
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    29 min
  • The Oprah Effect: Insights from Behind the Scenes on The Practice Playbook Podcast #547

    The Oprah Effect: Insights from Behind the Scenes on The Practice Playbook Podcast #547
    Nov 6 2025

    In this special solo episode, Susan shares behind-the-scenes lessons from her appearance on The Oprah Podcast. Discover how years of preparation and purpose can lead to extraordinary opportunities, how to steward visibility with integrity, and how to turn gratitude into growth.

    This isn’t just an episode about a big media moment, it’s a heartfelt reflection on what it means to stay consistent, stay true to your mission, and trust that the right people will find your work when the time is right. Consider this your reminder that you don’t chase moments like this - you build toward them one intentional step, one thoughtful piece of content, and one act of service at a time.

    Here’s what else you’ll hear in this episode:

    • How consistent, clear messaging reaches the right person at the right moment when you stay committed to your work.
    • The intentional preparation and mindset Susan used to show up professionally and honor the platform and community she represents.
    • A simple shift that turns nerves into gratitude, presence, and grounded confidence in high-visibility moments.
    • Insights from meeting Oprah and Justice Ruth Bader Ginsburg, and the reminder that true greatness is humble, steady, and rooted in service.
    • The real “Oprah Effect”: expanding impact, deepening connection, and inspiring others through meaningful visibility.

    Links and resources from this episode: The Oprah Podcast: Gray Divorce Episode

    Watch on YouTube // Listen on Spotify or Apple Podcasts

    Divorce & Beyond Episode Archive ===================

    This Episode is Sponsored by Fourth Party

    FourthParty bridges the gap between great mediators and great businesses by offering technology and guidance that make running a mediation practice feel effortless. Say goodbye to the pain of scheduling, payments, and communications.

    FourthParty is offering listeners 20% off their first 6 months with the codes SUSAN20. Head over to FourthParty.app and schedule a conversation with the team. https://fourthparty.app

    ============================

    WANT MORE CONTENT?

    Get SUSAN'S FREE BOOK: https://lp.constantcontactpages.com/su/tFTeMJf/SuccesswithSusan

    Get the FREE LinkedIn Newsletter from Susan, "Practice Building Tip of the Day": Weekly Practice Building Tips Newsletter

    Susan's New Weekly Business Journal is NOW AVAILABLE! https://susaneguthrie.com/the-journal

    Reach out to Susan at susan@susaneguthrie.com

    Susan's Coaching Services: https://susaneguthrie.com/services

    Website: https://susaneguthrie.com

    Social Media:

    Susan on Instagram: https://instagram.com/susanguthrieesq

    Susan on LinkedIn: linkedin.com/in/susaneguthrie

    Make Money Mediating on Instagram: https://instagram.com/makemoneymediating

    *****************

    Meet Our Creator and Host: Susan Guthrie

    Susan Guthrie, nationally recognized as one of the Top Family Law Attorneys and Mediators in the United States, has transitioned from a successful legal and mediation practice to become one of the foremost trainers and consultants for professionals in the field. As Chair-Elect of the American Bar Association’s Section of Dispute Resolution, Susan is dedicated to advancing the practice and profession of dispute resolution worldwide. Through her Top 1% in the World podcast, The Divorce & Beyond Podcast with Susan Guthrie," she continues to share her expertise, reaching millions of listeners globally.
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    23 min
  • The Top 3 Must-Dos for Modern Marketing in Dispute Resolution on The Practice Playbook Podcast #546

    The Top 3 Must-Dos for Modern Marketing in Dispute Resolution on The Practice Playbook Podcast #546
    Oct 23 2025

    Most professionals in dispute resolution don’t start out dreaming of marketing strategies and social media plans, they become mediators, arbitrators, and facilitators because they want to help people resolve conflict, not “sell” themselves. Marketing done right isn’t about selling at all, it’s about educating, connecting, and building trust.

    In this episode, Susan breaks down the Top 3 Must-Dos for Modern Marketing in Dispute Resolution, sharing practical, accessible strategies that help professionals attract the right clients, establish credibility, and grow their practices authentically.

    When clarity, connection, and consistency guide your marketing, growth becomes not just possible, but sustainable.

    Here’s what else you’ll hear in this episode:

    • Why you should be marketing dispute resolution itself, not just your own services.
    • How to build your brand around trust, not titles + why educational content builds trust
    • And why consistent follow-up might be your most powerful growth tool.

    Links and resources from this episode: The Thought Leadership Playbook: How to Get Known, Build Trust, and Grow a Profitable Practice (The Practice Playbook Series 2) Join the waitlist for The Practice Accelerator, Susan’s brand-new subscription program packed with resources, tools, and community support to help you grow smarter.

    ====================

    This Episode is Sponsored by Fourth Party

    FourthParty bridges the gap between great mediators and great businesses by offering technology and guidance that make running a mediation practice feel effortless. Say goodbye to the pain of scheduling, payments, and communications.

    FourthParty is offering listeners 20% off their first 6 months with the codes SUSAN20. Head over to FourthParty.app and schedule a conversation with the team. https://fourthparty.app

    ============================

    WANT MORE CONTENT?

    Get SUSAN'S FREE BOOK: https://lp.constantcontactpages.com/su/tFTeMJf/SuccesswithSusan

    Get the FREE LinkedIn Newsletter from Susan, "Practice Building Tip of the Day": Weekly Practice Building Tips Newsletter

    Susan's New Weekly Business Journal is NOW AVAILABLE! https://susaneguthrie.com/the-journal

    Reach out to Susan at susan@susaneguthrie.com

    Susan's Coaching Services: https://susaneguthrie.com/services

    Website: https://susaneguthrie.com

    Social Media:

    Susan on Instagram: https://instagram.com/susanguthrieesq

    Susan on LinkedIn: linkedin.com/in/susaneguthrie

    Make Money Mediating on Instagram: https://instagram.com/makemoneymediating

    *****************

    Meet Our Creator and Host: Susan Guthrie

    Susan Guthrie, nationally recognized as one of the Top Family Law Attorneys and Mediators in the United States, has transitioned from a successful legal and mediation practice to become one of the foremost trainers and consultants for professionals in the field. As Chair-Elect of the American Bar Association’s Section of Dispute Resolution, Susan is dedicated to advancing the practice and profession of dispute resolution worldwide. Through her Top 1% in the World podcast, The Divorce & Beyond Podcast with Susan Guthrie," she continues to share her expertise, reaching millions of listeners globally.
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    22 min
  • Early Wins: How Adding EDR Can Accelerate Your Practice Growth with Anne Jordan on The Practice Playbook Podcast #545

    Early Wins: How Adding EDR Can Accelerate Your Practice Growth with Anne Jordan on The Practice Playbook Podcast #545
    Oct 9 2025
    If you’ve been looking for ways to expand your services, stand out in a competitive market, and deliver greater value to your clients, this week’s conversation is for you. Early Dispute Resolution (EDR) is transforming the way practitioners help clients resolve cases, faster, more cost-effectively, and with higher satisfaction on all sides. It’s also a smart way to grow your practice and position yourself as a future-focused professional. To explore the power of EDR, Susan Guthrie welcomes Anne Jordan, a Chicago-based arbitrator and mediator, Of Counsel to Mandell Menkes LLC, and one of the leading national voices on EDR. Anne serves on the American Arbitration Association’s Commercial, Large Complex Case, Employment, and International panels, as well as the CPR Panel of Distinguished Neutrals. She’s also a Trustee of the EDR Institute and past chair of the ABA Section of Dispute Resolution’s Task Force on Early Dispute Resolution, so she’s been shaping this movement from the inside out. Together, Susan and Anne break down what EDR really is, how its four-step process helps clients save time and money, and why it’s such an attractive service to offer as a mediator or dispute resolution professional. Anne also shares how the ABA and AAA are embracing EDR, and why now is the perfect time to integrate this approach into your practice and your marketing strategy. Here’s what else you’ll hear in this episode: How EDR can give you a business advantage by delivering faster, more cost-effective results and attracting clients.Why introducing EDR early in a case can save time, money, and reduce conflict before litigation escalatesEDR’s four-step framework and how it can be adapted to fit the unique needs of each disputeWhy demand for EDR is growing and how being trained now gives you a clear edge. More About This Week's Special Guest, Anne Jordan: Anne Jordan is a Chicago-based arbitrator and mediator, Of Counsel to the firm Mandell Menkes LLC, and a leading national voice on Early Dispute Resolution (EDR). She serves on the American Arbitration Association’s Commercial, Large Complex Case, Employment, and International panels, as well as the CPR Panel of Distinguished Neutrals. Over the course of her career, she has handled countless high-value cases involving technology, intellectual property, and employment disputes. Before establishing her practice as a neutral, Anne served as General Counsel for three major technology companies — PeopleSoft, Sega of America, and Worlds of Wonder. Anne is also a Trustee of the EDR Institute and the past chair of the American Bar Association Section of Dispute Resolution’s Task Force on Early Dispute Resolution, playing a pivotal role in shaping the evolution of the EDR process. Website and Contact Information: Early Dispute Resolution Institute: https://www.edrinstitute.org/ Anne Jordan’s email: anne(at)annjordanassociates.com Social media: http://www.linkedin.com/in/anne-jordan-759867 ==================== This Episode is Sponsored by Fourth Party Build your practice like a CEO with Fourth Party, the all-in-one platform for dispute resolution professionals. Manage intake, scheduling, files, and payments in one place. As a listener of The Practice Playbook Podcast, you can get 20% off your first three months. Just visit fourthparty.app and use the code SUSAN20 at checkout. Take control of your business and start building it like a CEO with Fourth Party. ============================ WANT MORE CONTENT? Get SUSAN'S FREE BOOK: https://lp.constantcontactpages.com/su/tFTeMJf/SuccesswithSusan Get the FREE LinkedIn Newsletter from Susan, "Practice Building Tip of the Day": Weekly Practice Building Tips Newsletter Susan's New Weekly Business Journal is NOW AVAILABLE! https://susaneguthrie.com/the-journal Reach out to Susan at susan@susaneguthrie.com Susan's Coaching Services: https://susaneguthrie.com/services Website: https://susaneguthrie.com Social Media: Susan on Instagram: https://instagram.com/susanguthrieesq Susan on LinkedIn: linkedin.com/in/susaneguthrie Make Money Mediating on Instagram: https://instagram.com/makemoneymediating ***************** Meet Our Creator and Host: Susan Guthrie Susan Guthrie, nationally recognized as one of the Top Family Law Attorneys and Mediators in the United States, has transitioned from a successful legal and mediation practice to become one of the foremost trainers and consultants for professionals in the field. As Chair-Elect of the American Bar Association’s Section of Dispute Resolution, Susan is dedicated to advancing the practice and profession of dispute resolution worldwide. Through her Top 1% in the World podcast, The Divorce & Beyond Podcast with Susan Guthrie," she continues to share her expertise, reaching millions of listeners globally.
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    47 min
  • Understanding Your Perfect Client: The Key to a Thriving Practice with Susan Guthrie on The Practice Playbook Podcast #544

    Understanding Your Perfect Client: The Key to a Thriving Practice with Susan Guthrie on The Practice Playbook Podcast #544
    Sep 25 2025

    Susan Guthrie welcomes you back to The Practice Playbook Podcast with a focus on one of the most important shifts you can make in your business: moving from chasing clients to attracting your perfect clients.

    When you’re chasing, you’re hustling, discounting, and saying yes to everyone. It keeps you stuck in scarcity and often leads to burnout. Attracting, on the other hand, is about clarity, alignment, and building a practice that feels lighter, more intentional, and more successful.

    In this episode, Susan lays out the step-by-step process to help you research, define, and validate your perfect client profile and then put that information to work so that the right people naturally find you.

    What You’ll Learn in This Episode
    • Why chasing doesn’t work long-term and how it keeps you in scarcity
    • How to define your perfect client using both demographics and psychographics
    • The key questions to ask yourself: Who brings out my best work? Who leaves me fulfilled? Who values what I bring?
    • Practical tools for validating your perfect client profile through market research, from AI prompts to social listening to direct conversations
    • Ways to put your research into action by refining your messaging, shaping your offers, and positioning yourself where your perfect clients already are

    ➡ Grab Your Copy of the Perfect Client Worksheet referenced in the episode: https://susan-s-site-47d7.thinkific.com/products/digital_downloads/ai-placeholder

    ==================

    This Episode is Sponsored by Fourth Party

    Build your practice like a CEO with Fourth Party, the all-in-one platform for dispute resolution professionals. Manage intake, scheduling, files, and payments in one place.

    As a listener of The Practice Playbook Podcast, you can get 20% off your first three months. Just visit fourthparty.app and use the code SUSAN20 at checkout.

    Take control of your business and start building it like a CEO with Fourth Party.

    ============================

    WANT MORE CONTENT?

    Get SUSAN'S FREE BOOK: https://lp.constantcontactpages.com/su/tFTeMJf/SuccesswithSusan

    Get the FREE LinkedIn Newsletter from Susan, "Practice Building Tip of the Day": Weekly Practice Building Tips Newsletter

    Susan's New Weekly Business Journal is NOW AVAILABLE! https://susaneguthrie.com/the-journal

    Reach out to Susan at susan@susaneguthrie.com

    Susan's Coaching Services: https://susaneguthrie.com/services

    Website: https://susaneguthrie.com

    Social Media:

    Susan on Instagram: https://instagram.com/susanguthrieesq

    Susan on LinkedIn: linkedin.com/in/susaneguthrie

    Make Money Mediating on Instagram: https://instagram.com/makemoneymediating

    *****************

    Meet Our Creator and Host: Susan Guthrie

    Susan Guthrie, nationally recognized as one of the Top Family Law Attorneys and Mediators in the United States, has transitioned from a successful legal and mediation practice to become one of the foremost trainers and consultants for professionals in the field. As Chair-Elect of the American Bar Association’s Section of Dispute Resolution, Susan is dedicated to advancing the practice and profession of dispute resolution worldwide. Through her Top 1% in the World podcast, The Divorce & Beyond Podcast with Susan Guthrie," she continues to share her expertise, reaching millions of listeners globally.
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    25 min
  • Is LinkedIn Trying to Tell You Something? Why Your Old Videos Are Suddenly Going Viral with Susan Guthrie on The Practice Playbook Podcast #543

    Is LinkedIn Trying to Tell You Something? Why Your Old Videos Are Suddenly Going Viral with Susan Guthrie on The Practice Playbook Podcast #543
    Sep 11 2025

    Have you noticed something strange happening on LinkedIn lately? Old videos from months ago are suddenly resurfacing and getting traction? That’s not a glitch, it’s the algorithm talking to you. And if you’re not paying attention, you could be missing one of the biggest visibility opportunities available right now.

    In this episode, Susan shares how a nine-month-old video suddenly went viral and what that means for your own content strategy. LinkedIn has shifted its priorities in favor of short-form video, at least for now. Susan helps break down the best practices you can use to ride the wave of this (and future) algorithm changes.

    What You’ll Learn in This Episode:

    • A quick checklist to optimize content for the LinkedIn algorithm
    • Why short, direct, personal, educational, or emotionally resonant content performs best
    • The importance of captions, attention-grabbing openers, and calls to action in video posts
    • Why your LinkedIn profile is not a static brochure and how to use analytics to adjust what’s working and what’s not
    • The bigger lesson: stay engaged with the platforms that work for you and repurpose content strategically

    If a nine-month-old ChatGPT joke can resurface and go viral, just imagine what your next post might do. Visibility is a moving target, but if you pay attention, you’ll stop guessing about what and how to post and start growing with intention.

    ==================

    Get Real, Actionable Strategies Join the free Profitable Practice Strategies webinar on Thursday, September 18th at 12 noon ET.

    In 60 minutes, Susan will walk you through practical, real-world tips that have helped hundreds of professionals raise their revenue, improve their systems, and finally feel in control of their practice. We’ll cover: * How to transition away from the billable hour * A consult framework that actually converts * How to position yourself to attract premium clients * Simple ways to use AI to save time and increase profit * Your next steps with a profitability checklist Whether you’re a solo, firm leader, or neutral in transition, this one’s for you.

    ➡️ Save your seat at susaneguthrie.com

    ============================

    WANT MORE CONTENT?

    Get SUSAN'S FREE BOOK: https://lp.constantcontactpages.com/su/tFTeMJf/SuccesswithSusan

    Get the FREE LinkedIn Newsletter from Susan, "Practice Building Tip of the Day": Weekly Practice Building Tips Newsletter

    Susan's New Weekly Business Journal is NOW AVAILABLE! https://susaneguthrie.com/the-journal

    Reach out to Susan at susan@susaneguthrie.com

    Susan's Coaching Services: https://susaneguthrie.com/services

    Website: https://susaneguthrie.com

    Social Media:

    Susan on Instagram: https://instagram.com/susanguthrieesq

    Susan on LinkedIn: linkedin.com/in/susaneguthrie

    Make Money Mediating on Instagram: https://instagram.com/makemoneymediating

    *****************

    Meet Our Creator and Host: Susan Guthrie

    Susan Guthrie, nationally recognized as one of the Top Family Law Attorneys and Mediators in the United States, has transitioned from a successful legal and mediation practice to become one of the foremost trainers and consultants for professionals in the field. As Chair-Elect of the American Bar Association’s Section of Dispute Resolution, Susan is dedicated to advancing the practice and profession of dispute resolution worldwide. Through her Top 1% in the World podcast, The Divorce & Beyond Podcast with Susan Guthrie," she continues to share her expertise, reaching millions of listeners globally.
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    20 min