Épisodes

  • The Making of a Marketer - Mobile Marketing 101

    The Making of a Marketer - Mobile Marketing 101
    Dec 12 2025
    On today's edition of the show we delve into the universe of mobile advertising and performance marketing. From new restrictions to an AI-driven ecosystem to nuances in human storytelling, how is this industry changing as we head into 2026? To assist we will be joined by Phoena Pang, VP of Global Partnerships at Mintegral. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    48 min
  • The Making of a Marketer - Roundtable Screen Time & Our Youth

    The Making of a Marketer - Roundtable Screen Time & Our Youth
    Nov 25 2025
    On today's edition of the podcast, we present our first roundtable! Tackling the growing debate over children, screen time, and how it infuses into the world of digital/social media. We have accumulated an all-star lineup of guests to tackle an evolving discussion. Annie Rusthoven - Chief of Staff at Screen Sanity Steve Turney - Owner & Executive Director of the Mental Health Marketing Conference Elizabeth Hill - Learning Experience Designer at Berlitz CorporationKirk Eklund - Founder & Lead Consultant at Inkfish Debbie Schuitema - Director of New Teacher Development at Kentwood Public Schools Rob McNamara - Founding Partner Delta Developmental, Leadership Coach RobMcNamara.com Angelique Gierszewski - Licensed Clinical Social Worker at Pine Rest Christian Mental Health Services Learn more about your ad choices. Visit megaphone.fm/adchoices
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    56 min
  • The Making of a Marketer - What Does Marketing Consistency Even Look Like?

    The Making of a Marketer - What Does Marketing Consistency Even Look Like?
    Nov 14 2025
    As marketers preach consistency, technique, and commitment, what does that even look like? How does a marketer become free against short and longterm KPIs? B2B LinkedIn Ads Strategist Jay Rathell returns to the program to help us find frame of mind in a paid world. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    58 min
  • The Making of a Marketer - Marketing "Freedom"

    The Making of a Marketer - Marketing "Freedom"
    Nov 7 2025
    On this Friday episode Jess and Andy discuss what it's like to be completely free creatively when developing marketing strategy. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    36 min
  • The Making of a Marketer - Managing Expectations of the Unknown

    The Making of a Marketer - Managing Expectations of the Unknown
    Oct 9 2025
    On today's episode we revisit our bosses series, welcoming Brandon Strange to the program. As a digital lead, director, and VP at Gow Media, Brandon partnered with Andy in his first years of social media. We will discuss what it was like managing unknown expectations around social in 2014? Building a podcast platform before podcasts were "in." And how is the video revolution changing Brandon's approach to media?Stay tuned for this inspiring episode and some insight into the early days of Andy's career! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 h et 1 min
  • The Making of a Marketer - Permission to LoFi

    The Making of a Marketer - Permission to LoFi
    Sep 27 2025
    Jess and Andy discuss the conundrum of companies being afraid to utilize LoFi video. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    37 min
  • The Making of a Marketer - Promise Driven Marketing

    The Making of a Marketer - Promise Driven Marketing
    Sep 16 2025
    On today's episode we explore the idea of "Promise Driven Marketing." How does performance meet promise as we continue our season 3 theme of selling ideas. To assist we welcome Victor Kimble, Chief Marketing Officer of Preston Squire, to the program. Victor specializes in the art of delivering business results, while not losing his creative eye. For over 25 years he has brought promise driven marketing to the table for clients across the nation. We explore how growth and culture come together on this Monday episode! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 h et 13 min
  • The Making of a Marketer - Friday Marketing Banter

    The Making of a Marketer - Friday Marketing Banter
    Sep 5 2025
    From risks to rewards. Jess and Andy recap the wild world of marketing over the past few weeks. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    36 min