What happens when a lawyer goes all-in on a niche and builds relationships the right way?

In this episode, Kevin Daisey sits down with Jordan Jones, founder of Los Angeles Truck Accident Lawyers, to unpack how he transitioned from a large Michigan firm to launching his own trucking-focused practice in California. Jordan breaks down how referrals, intentional networking, and disciplined spending helped him grow quickly without overextending his firm.

They explore why trucking cases demand a different mindset, how law firm owners can avoid scaling traps, and why speaking and teaching outperform selling when it comes to long-term growth. This conversation is packed with real-world insights for managing partners navigating early-stage growth, staffing challenges, and operational maturity.

Today's episode is sponsored by The Managing Partners Mastermind. Click here to schedule an interview to see if we’re a fit.

• (00:00:00) - Jordan Jones on The Managing Partners Podcast
• (00:01:07) - Truck Accident Lawyers: How Did We Get Connected?
• (00:03:17) - How To Start Your Own Law Firm on 24
• (00:07:49) - Starting a Business as a Web Designer
• (00:09:34) - Criminal Lawyer Gets Into Trucking
• (00:12:47) - How to Get a Deal on Your Car
• (00:13:02) - Truck Business: Where Are You?
• (00:16:28) - Ex-Truckers on Their Cases
• (00:17:46) - How to Win a Trucking Case
• (00:22:16) - What Makes a PI Lawyer So Motivated?
• (00:23:47) - Startups Are Worth It
• (00:26:55) - Jordan Jones on Speaking At Conferences

• (00:00:00) - Michael Cohen on the Managing Partners Podcast
• (00:01:12) - Starting Your Own Law Firm
• (00:02:52) - Owning Your Own Law Firm
• (00:06:38) - 4 Rules for More Money in the Office
• (00:12:09) - Letting Others Do It Their Way
• (00:14:00) - Law Firm Executives on Referral Marketing
• (00:20:04) - How to Build a Referral Based Marketing Practice
• (00:21:07) - Is intake important for marketing, advertising?
• (00:22:58) - What Can You Do to Make a Job Offer More Personal?
• (00:23:52) - Onboarding the Firm's Talent
• (00:30:03) - How to Make a Living as a Trial Lawyer
• (00:31:07) - Reach Out, Connect: Michael Owen
• (00:31:40) - Reach Out Trial Lawyer Nation Podcast

Too many law firm owners believe the solution to their problems is more leads—but that mindset often leads to burnout, inefficiency, and frustration. In this episode of The Managing Partners Podcast, Kevin Daisey is joined by Jordan Ostroff to unpack the idea of “leads to lifestyle” and why intentional growth matters more than raw volume.

Jordan shares his journey from prosecutor to firm owner to coach, including how cutting a massive marketing budget barely impacted revenue but completely transformed his quality of life. Together, they explore how intake, profitability, case selection, and personal vision play a bigger role in long-term success than flashy marketing tactics.

This episode is a must-listen for law firm owners who want clarity, sustainability, and a firm that supports—not controls—their life.

Today's episode is sponsored by The Managing Partners Mastermind. Click here to schedule an interview to see if we’re a fit.

• (00:00:00) - Managing Partners Podcast
• (00:01:59) - Jordan on Love Youe Law Firm, Second Edition
• (00:04:56) - How to Get Out of Jail: Marketing
• (00:06:16) - How to Make a Living as an Attorney
• (00:09:10) - Looking Ahead: How to Grow Your Law Firm?
• (00:14:13) - How to Start a Firm with a New Lawyer
• (00:19:03) - Don't Waste Time on Conferences
• (00:21:15) - How to Love the Journey
• (00:25:54) - Married Business People Talk About Their Personal Lives
• (00:28:51) - Confessions of an Extrovert Law Firm Owner
• (00:32:58) - In the Elevator With Introverts
• (00:34:44) - Jordan Ostrovs' New Book
• (00:35:39) - Covid Digital's Christmas Party
• (00:36:51) - Interview With Jordan