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The Marketing Companion

The Marketing Companion

Auteur(s): Mark Schaefer
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À propos de cet audio

 The world's most entertaining marketing podcast! Mark Schaefer and a rotation of brilliant guest hosts provide new marketing insights and timely advice that help you navigate the future of digital business, The Marketing Companion is always fun, always interesting, and always on-target with ideas that will turn up your marketing intellect to an "11."Businesses Grow Gestion et leadership Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • The AI Solopreneur

    The AI Solopreneur
    Oct 20 2025
    Special guest Ethan Pierse argues that AI isn’t just for developers or technical founders. Instead, non-technical but entrepreneurial folks can now build tech products without deep coding skills. AI is breaking down traditional barriers and letting more people “create their own future.” This is the age of the AI Solopreneur and in this episode, Ethan spells out his vision, as well discussing the economics of AI, the future of Web3, and more.
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    39 min
  • Case studies in AI for lead generation

    Case studies in AI for lead generation
    Oct 6 2025
    Mark Schaefer and Dana Malstaff discuss how they are utilizing AI in distinct ways to attract new customers. Mark built an expert-trained model called MarkBot that is informed by his life's work. This is available to all through his website. Dana has created custom bots that encourage top-of-funnel engagement for her business while blending human connection that builds trust. This episode is an inspiring and engaging discussion on breakthrough ideas to connect to customers by blending AI and the human touch. Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," "Belonging to the Brand," and "Audacious: How Humans Win in an AI Marketing World." His annual marketing retreat is The Uprising. For more of Mark's insights every week, subscribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking. Dana Malstaff is an author, speaker, consultant, and the founder of Boss Mom.
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    37 min
  • How AI is Changing Your Customers

    How AI is Changing Your Customers
    Sep 22 2025

    A new research report shows how AI is re-wiring our customers — literally changing their psychology and buying habits. In this episode, Mark Schaefer previews a new book and explores what happens when humans offload their thinking to a machine.
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    35 min
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