Épisodes

  • The AI Solopreneur

    The AI Solopreneur
    Oct 20 2025
    Special guest Ethan Pierse argues that AI isn’t just for developers or technical founders. Instead, non-technical but entrepreneurial folks can now build tech products without deep coding skills. AI is breaking down traditional barriers and letting more people “create their own future.” This is the age of the AI Solopreneur and in this episode, Ethan spells out his vision, as well discussing the economics of AI, the future of Web3, and more.
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    39 min
  • Case studies in AI for lead generation

    Case studies in AI for lead generation
    Oct 6 2025
    Mark Schaefer and Dana Malstaff discuss how they are utilizing AI in distinct ways to attract new customers. Mark built an expert-trained model called MarkBot that is informed by his life's work. This is available to all through his website. Dana has created custom bots that encourage top-of-funnel engagement for her business while blending human connection that builds trust. This episode is an inspiring and engaging discussion on breakthrough ideas to connect to customers by blending AI and the human touch. Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," "Belonging to the Brand," and "Audacious: How Humans Win in an AI Marketing World." His annual marketing retreat is The Uprising. For more of Mark's insights every week, subscribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking. Dana Malstaff is an author, speaker, consultant, and the founder of Boss Mom.
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    37 min
  • How AI is Changing Your Customers

    How AI is Changing Your Customers
    Sep 22 2025

    A new research report shows how AI is re-wiring our customers — literally changing their psychology and buying habits. In this episode, Mark Schaefer previews a new book and explores what happens when humans offload their thinking to a machine.
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    35 min
  • How AI impacts the sales process

    How AI impacts the sales process
    Sep 8 2025
    One of the most urgent and interesting questions in business today: How does AI affect the sales process? From product discovery to referrals and recommendations, AI is making its way into customers' hearts and minds. Whether B2B or B2C, the implications are enormous. Marketing legend Sandy Carter joins the Marketing Companion to explore these new commercial realities. What is the new role of brand, trust, and human relationships in the commercial process?
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    36 min
  • Our children, their education, and AI

    Our children, their education, and AI
    Aug 25 2025
    Mark Schaefer has a new grandchild. Amanda Russell has a toddler. Both of them wonder what an AI-dominant world has in store for them. In this personal and introspective episode, Mark and Amanda reflect on what college meant to their careers, the advice they would give to kids about college today, and how education will need to change for Gen Alpha. This is an essential episode for everyone wondering how AI will impact the next generation. Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," "Belonging to the Brand," and "Audacious: How Humans Win in an AI Marketing World." His annual marketing retreat is The Uprising. For more of Mark's insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking. Amanda Russell is a marketing leader, entrepreneur, and scholar. By age 32, she built and sold two successful businesses: an online fitness subscription community for women and a digital marketing and production company. She served as Chief Marketing Officer at a NYC-based portfolio fund and developed the world's first accredited MBA & EMBA Influencer Marketing programs at Northwestern University. She also founded the Global Center for Influence at the University of Texas. Amanda has taught at renowned institutions such as Bocconi University, London Business School, Harvard, Wharton, HEC Paris, NYU, and the University of Stockholm. Her book, "The Influencer Code," explores influence, consumer behavior, and the future of marketing. Amanda advises major companies, including Lamborghini, Cedars-Sinai, Lionsgate, and Silk-FAW.
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    35 min
  • AI Signals to influence the purchasing decision

    AI Signals to influence the purchasing decision
    Aug 11 2025
    As use of AI soars and customers place more trust in AI, the bots are making decisions for our customers. From vacations to recipes, we're using AI in creative ways to make our lives easier and skip the time to analyze options. But how does AI make the decision? The platforms are getting their information from somewhere. What is the role of traditional content and marketing? The answer will surprise you. In this far-reaching show, Mark Schaefer and Andy Crestodina explore new research on how AI makes decisions and what matters. This episode also contains extraordinary bonus content. Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," "Belonging to the Brand," and "Audacious: How Humans Win in an AI Marketing World." His annual marketing retreat is The Uprising. For more of Mark's insights every week, subscribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking. Andy Crestodina is CMO and Co-Founder of Orbit Media, an award-winning 55-person digital agency. He has 23_ years of experience in analytics, SEO, content strategy and visitor psychology ...and months of experience in AI. Andy has applied his expertise in SEO and conversions to drive both visibility and lead generation for 1000+ businesses since 2001.
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    45 min
  • Attention Economy 2.0

    Attention Economy 2.0
    Jul 28 2025

    Gini Dietrich is a well-known thought leader, author, and entrepreneur in the corporate communications space. Her PESO marketing framework has become a standard framework for PR and marketing professionals. In this episode, Mark Schaefer's special guest host talks about how the model has evolved in an era where consumer attention "acts differently." She also discusses how she is aggressively integrating AI in her client relations practices.

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    27 min
  • Create an AI Bot to Build Your Business

    Create an AI Bot to Build Your Business
    Jul 14 2025
    Mark Schaefer and Dana Malstaff discuss practical applications to use ChatGPT to build your own private, personal AI advisors to reach clients, expand your reach, and fuel your personal growth. This is an easy and accessible way to create new capabilities for your business without any coding knowledge. Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," "Belonging to the Brand," and "Audacious: How Humans Win in an AI Marketing World." His annual marketing retreat is The Uprising. For more of Mark's insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking. Dana Malstaff is a serial entrepreneur, author, and founder of the Boss Mom franchise of media properties and businesses.
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    33 min