In the latest episode David and Emma battle over the benefits and pitfalls of brand vs performance marketing. Emma in the corner of brand, and David in the corner of performance. Who will come out on top? While that spectacle festers in your mind, listen to them complain about the rise of LinkedIn 'influencers' and if the platform and audiences are ready for them. And how Reddit's growth figures are being driven by (topic-de-jour) AI.

Useful links:

https://www.business.reddit.com/copy-creative-best-practices

https://www.marketingbrew.com/stories/2025/07/22/linkedin-breakout-platform-content-creators

Connect with us:

Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

Hosted on Acast. See acast.com/privacy for more information.

In episode 5 The Marketing Update Podcasts's mini-episode titled "Did you miss it?" where David and Emma try to bring you recent marketing industry updates you might have missed they chortle their way through the following topics:

This week's topcis:

• Instagram (again?) are giving away more secrets in the form of a visual explaining which format is best for you audience.
• AI start-up Athena raise £2.2m in funding to build a GEO engine to help you get listed in LLMs.
• Reddit lay out which ads work best and explain how their AI search is driving huge growth in SEO.
• The rise of the LinkedIn 'Influencer' is here, but is the audience and the LinkedIn platform ready?

Useful links:

https://www.business.reddit.com/copy-creative-best-practices

https://www.marketingtechnews.net/news/marketing-methods-respond-to-technology-changes-with-privacy-ai-and-search-under-scrutiny/

https://www.marketingbrew.com/stories/2025/07/22/linkedin-breakout-platform-content-creators

Connect with us:

Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

Hosted on Acast. See acast.com/privacy for more information.

The Marketing Update Podcast episode 9 Emma and David bring in friend of the podcast Zac Radbone to assist in the topic of how to build your personal brand. Highlights include; David getting the definition of personal branding wrong, Emma asking about success metrics (and getting shot down), and Zac's Australian accent.

They also cover content strategy for personal branding, LinkedIn profile optimisation and hints & tips on comment moderation and how to get started by pushing through the 'cringe' of posting.

As well as their 'Did you miss it' update covering AI search and WhatsApp advertising. Tune in for 36 mins of conversation that'll lead to real marketing insights.

Connect with us:

Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast

Zac's LinkedIn: https://www.linkedin.com/in/zacradbone/

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

Hosted on Acast. See acast.com/privacy for more information.