In the latest episode David and Emma battle over the benefits and pitfalls of brand vs performance marketing. Emma in the corner of brand, and David in the corner of performance. Who will come out on top? While that spectacle festers in your mind, listen to them complain about the rise of LinkedIn 'influencers' and if the platform and audiences are ready for them. And how Reddit's growth figures are being driven by (topic-de-jour) AI.

Useful links:

https://www.business.reddit.com/copy-creative-best-practices

https://www.marketingbrew.com/stories/2025/07/22/linkedin-breakout-platform-content-creators

Connect with us:

Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

Hosted on Acast. See acast.com/privacy for more information.

In episode 5 The Marketing Update Podcasts's mini-episode titled "Did you miss it?" where David and Emma try to bring you recent marketing industry updates you might have missed they chortle their way through the following topics:

This week's topcis:

• Instagram (again?) are giving away more secrets in the form of a visual explaining which format is best for you audience.
• AI start-up Athena raise £2.2m in funding to build a GEO engine to help you get listed in LLMs.
• Reddit lay out which ads work best and explain how their AI search is driving huge growth in SEO.
• The rise of the LinkedIn 'Influencer' is here, but is the audience and the LinkedIn platform ready?

Useful links:

https://www.business.reddit.com/copy-creative-best-practices

https://www.marketingtechnews.net/news/marketing-methods-respond-to-technology-changes-with-privacy-ai-and-search-under-scrutiny/

https://www.marketingbrew.com/stories/2025/07/22/linkedin-breakout-platform-content-creators

Connect with us:

Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

Hosted on Acast. See acast.com/privacy for more information.

The Marketing Update Podcast episode 9 Emma and David bring in friend of the podcast Zac Radbone to assist in the topic of how to build your personal brand. Highlights include; David getting the definition of personal branding wrong, Emma asking about success metrics (and getting shot down), and Zac's Australian accent.

They also cover content strategy for personal branding, LinkedIn profile optimisation and hints & tips on comment moderation and how to get started by pushing through the 'cringe' of posting.

As well as their 'Did you miss it' update covering AI search and WhatsApp advertising. Tune in for 36 mins of conversation that'll lead to real marketing insights.

Connect with us:

Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast

Zac's LinkedIn: https://www.linkedin.com/in/zacradbone/

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

Hosted on Acast. See acast.com/privacy for more information.

In the fourth episode of The Marketing Update Podcasts's mini-episode titled "Did you miss it?" which focuses on recent marketing updates you might have missed. David and Emma rugby tackle the following topics in 15 minutes or less.

This week they discuss:

• LinkedIn is pushing vertical videos again but this time for advertising. What does this mean for marketers?
• Instagram have allowed Google to crawl their platform which means IG content can show up in Google searches now. But what are the restrictions and how to opt out?
• A new study shows how different ways of optimising your content can increase your chance of appearing in LLMs. Which are they, and how do you implement them? And lastly,
• WhatsApp ads are now live in the 'Updates' tab of your app. What formats have they launched and what does it mean for digital advertising?

Useful links for this episode:

1. https://www.chris-green.net/post/content-structure-for-ai-search
2. https://varn.co.uk/insights/instagram-posts-in-google-search/
3. https://www.linkedin.com/posts/lindseyedwards_theplacetob2b-b2bmarketing-activity-7335998811976159232-xRty
4. https://www.marketingtechnews.net/news/whatsapp-ads-rollout-starts-meta-breaks-promise/

Connect with us:

Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

Hosted on Acast. See acast.com/privacy for more information.

In episode 8 of The Marketing Update Podcast, Emma and David tackle the topic of hiring your marketing team. Who to hire, when to hire, how to hire, common pitfalls of hiring, and how to maintain and invest in your team (it's riveting stuff!). They also cover the 2025 TikTok World ad platform updates and (there's more) how some businesses are using viral web applications to drive traffic and acquisition. Tune in for a laid back conversation that may lead to some real marketing insights.

Connect with us:

Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

Hosted on Acast. See acast.com/privacy for more information.

Another episode of "Did you miss it?" for marketing updates you might have missed has arrived from the brains of Emma and David and it's now live for your listening delectation.

This week we discuss:

• Brewdog's mini rebrand, Jaguar's rebrand misfire, and when and why you might want to rebrand,
• Away have jumped on a viral trend to create their biggest organic social of all time, but HOW,
• TikTok World happened (you missed it) and they launched lots of new ad types to take your budget, and
• Viral web apps that drive awareness, traffic and act as acquisition channels?

Useful links:

https://www.milkkarten.net/p/what-does-social-first-even-mean

https://botsgonewildd.substack.com/p/the-viral-app-secret-build-massive?utm_source=substack&publication_id=3301261&post_id=166123929&utm_medium=email&utm_content=share&utm_campaign=email-share&triggerShare=true&isFreemail=true&r=4n05xg&triedRedirect=true

If you enjoyed this episode, you can buy us a coffee: https://buymeacoffee.com/themarketingupdatepodcast

If you would like to work with us, send us an email at hello@themarketingupdate.co.uk

Hosted on Acast. See acast.com/privacy for more information.

In episode 7 of The Marketing Update Podcast, Emma and David go bold from the start, declaring that attribution is dead, a bunch of nonsense and overall a fool's errand. They discuss what attribution (tracking) is, how reliable/unreliable it can be, human behaviour, how AI is changing the landscape and making it even harder and ways you can use data instead to progress your team and marketing campaigns.

Tune in to hear David's latest dad joke - it's a good one!

Useful links for this episode:

https://www.linkedin.com/feed/update/urn:li:activity:7325427611919073280/

https://developers.google.com/search/docs/essentials

https://www.spyfu.com/blog/monitor-brands-ai-mentions-chatgpt/

https://open.spotify.com/episode/47wf8epS1IdWlXGdrnzw8j?si=1fa9947f11a84951

https://www.youtube.com/watch?v=8LmZCMmNPkM

Connect with us:

Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

Hosted on Acast. See acast.com/privacy for more information.

This is episode 2 of a new series of mini-episodes focussed on the "Did you miss it?" segment for marketing updates you might have missed. Every two weeks we'll be dropping a short episode full of marketing updates to keep you satiated in between our full topic episodes.

This week we discuss:

• Google's new AI courses
• Popeyes chicken gets a new CMO: does hiring with background relevance = success?
• Pantene's viral expired campaign
• Harvard Business Review's "Does the Chief Marketing Officer Role Need an Update?" article

Useful links for this episode:

https://www.marketingdive.com/news/pantene-turns-alix-earles-viral-tiktok-post-into-collection-campaign/746773/

https://hbr.org/2025/05/does-the-chief-marketing-officer-role-need-an-update

https://www.marketingdive.com/news/pantene-turns-alix-earles-viral-tiktok-post-into-collection-campaign/746773/

https://www.marketingweek.com/popeyes-uk-first-ever-cmo/

Connect with us:

Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

Hosted on Acast. See acast.com/privacy for more information.