Want to scale your business? Work with Deirdre to make your first 100k month/year by creating your uniquely uncopyable brand strategy, story, offer, experience and more.

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Think you’re different? You’re not. At least not in the way you think. Every coach, consultant, and service provider swears they “go the extra mile,” “care more,” or have “years of experience.” Great… but none of that makes you unforgettable. In this shorty episode, Deirdre Martin, Neurostrategist and business coach tears apart the myths about your USP, UVP, and Positioning and shows how they actually work in your buyer’s brain. You’ll learn how to stop sounding like everyone else, anchor your brand in neuroscience-backed clarity, and finally own the message that sells without shouting. Hit play it’s time to prove you’re different because you’ve built it that way.

For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here: https://deirdremartin.ie/blog/difference-between-usp-uvp-positioning

Want to scale your business? ⁠⁠Click here.⁠⁠

Follow Deirdre Martin’s Socials:

⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube | ⁠⁠Millionize

Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experiences that make your growth inevitable.

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with Claire O’Connor

Think burnout only happens to people who hate their jobs? Think again. It’s actually the driven, disciplined, and high-performing entrepreneurs who are most at risk. The ones too focused on pushing through to notice the crash coming. In this episode, host Deirdre Martin sits down with Claire O’Connor, burnout recovery coach and creator of the “Back to Brilliance” framework, to reveal the five hidden stages of burnout and why your strongest traits; perseverance, passion, and commitment could be sabotaging you. You’ll learn how to spot the early warning signs, stop using your strengths against yourself, and rebuild energy and focus in just one week.

For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here: https://deirdremartin.ie/blog/5-stages-entrepreneur-burnout

Want to scale your business? Work with Deirdre to make your first 100k month/year by creating your uniquely uncopyable brand strategy, story, offer, experience and more.

Some lessons don’t come from strategy; they come from being humbled. I thought scaling meant hiring more people. Turns out, it meant letting them go. In this episode, I’m telling the unfiltered story of how I went from 7 team members and cashflow chaos to 4 people, 1 focused offer, and my best year in business. You’ll hear the exact reframe, structure, and tough decisions that helped me swap growth for genuine scale. If you’re a service-based founder who’s exhausted from “doing all the right things,” this might just be the reset you need.

For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here:

https://deirdremartin.ie/blog/expert-trap-growth-kills-scale

Want to scale your business? ⁠⁠Click here.⁠⁠

Follow Deirdre Martin’s Socials:

⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube | ⁠⁠Millionize

Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experiences that make your growth inevitable.

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with Kristen Williams

Ever hosted a webinar and thought, “Why did I just pour my soul into that… and nobody bought?” Yeah, we’ve all been there. In this episode, I’m joined by Kristen Williams, event strategist to some of the biggest names in online business like Amy Porterfield, Russell Brunson and Jeff Walker. Kristen’s here to show you how to turn events, big or small, into genuine connection and real sales. We talk about what makes an event actually work in 2025 and into 2026, why you should stop giving tickets away for free, and how to build authority fast (without the cringe). If you’ve been playing small with your offers or your message, this conversation will light a fire under you.

For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here:

👉 https://deirdremartin.ie/blog/7-event-strategy-moves-experst-need

Want to scale your business? Work with Deirdre to make your first 100k month/year by creating your uniquely uncopyable brand strategy, story, offer, experience and more.

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Ever wonder why some posts make you stop mid-scroll while others you ignore? In this episode, neuro-strategist Deirdre Martin gets a teeny bit nerdy on the brain science behind attention, and why the right hook can literally rewire your reader’s focus. You’ll learn the three hook types that trigger instant attention and how to use them to make your content impossible to ignore (without sounding click-baity). If you’re a founder, coach, or consultant who wants people to actually read what you write, this one’s for you.

Want to scale your business? ⁠⁠Click here.⁠⁠

FFollow Deirdre Martin’s Socials:

⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube | ⁠⁠Millionize

with Stephanie Bonnie & Deborah Crompton from Stebbington Ltd

Feeling buried under spreadsheets and manual tasks that eat your time and energy? It’s time to fix that. In this episode, host Deirdre Martin chats with Debbie Crompton and Stephanie Bonnie, the powerhouse duo behind Stebbington, who help businesses turn messy processes into smooth, scalable systems. They’ll show you how to automate without losing the human touch, choose tools that actually fit your business, and stop duct-taping tech that doesn’t talk to each other. Get ready to build a business that runs with you, not against you.

For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here: https://deirdremartin.ie/blog/automate-without-losing-human-touch

Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more.

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You know that feeling when you’re doing all the right marketing things, but nothing seems to stick? You’re posting, showing up on LinkedIn, sending newsletters… and still, radio silence.

Yep? Well, that’s normal. What I’ve figured out is that it’s not always marketing itself that’s the problem; sometimes it’s simply a momentum problem.

In this episode, I’ll walk you through the 8 steps of the MOMENTUM Method, a neuroscience-backed system to turn scattered marketing into steady growth. You’ll learn how to work with the brain, not against it, so your marketing finally brings clients in without the burnout.

We’ll talk mirror neurons, trust loops, and why clarity beats clever every single time.

Listen to all 8 phases if you’re ready to stop guessing and start growing,

• (01:14) Why your marketing isn’t broken, it’s just missing momentum
• (03:47) The secret to mapping your market with empathy, not assumptions
• (07:15) How to sell transformation instead of time or tactics
• (11:30) The neuroscience of storytelling and message match
• (15:09) How to build trust with proof that feels real
• (18:26) The rhythm of visibility: giving before you get
• (20:32) Making it stupid-easy for people to say yes
• (22:58) How to use data to optimise and multiply what works

Whether you’re building your first 6 figures or scaling toward 7, this episode gives you the exact sequence to create marketing that flows, compounds, and converts.

No more posting and praying. No more overthinking every move. Just a clear system that helps your business build momentum week after week.

👀 Download your free Visibility Authority Engine here:

👉https://www.deirdremartin.ie/visibility

🎧 Mentioned Episodes:

👉Episode 139: What Happens When You Treat Visibility Like a Strategy

About Deirdre Martin:

I’m Deirdre Martin, a triple-certified, award-winning international best-selling author and podcast host who supports coaches, consultants, and professional service providers to make their first million in business.

Remember to:

Follow The Master Your Business Podcast

Connect with Deirdre on LinkedIn

The Master Your Business Podcast Show Notes

Rate Review & Follow on Apple Podcasts

⭐⭐⭐⭐⭐

“Great insights on getting noticed in the market

Deirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.

Education in your ears.”

#MarketingMomentum #ServiceBasedBusiness #LinkedInMarketing #SmallBusinessGrowth #BusinessStrategy #VisibilityStrategy #NeuroscienceMarketing #MasterYourBusinessPodcast

Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experiences that make your growth inevitable.

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with Jeni Weldon & Jennie Eberts

What if slowing down could actually make your business grow faster?

In this episode of The Master Your Business Podcast, I’m joined by the powerhouse duo behind Mastery Circle, Jeni Weldon, the Results Sherpa, and Jennie Eberts, the Get Sh*t Done Coach. Together, they’re rewriting the rules of entrepreneurship, helping coaches and consultants achieve real results without burning out.

They’ve built an incredible community that keeps business owners accountable, focused, and free from the toxic hustle culture that’s quietly draining their creativity, confidence, and joy.

If you’ve ever found yourself working 80-hour weeks, chasing “one more client,” or confusing being busy with being productive, this episode is your wake-up call.

We unpack what it really takes to grow sustainably, stay consistent, and fall back in love with your business again.

You’ll learn how to replace chaos with clarity, structure with soul, and guilt with genuine growth.

✔️ How to scale your business without burning out or hustling harder

✔️ Why accountability and community beat motivation every time

✔️ The EARN framework that kills to-do list overwhelm for good

✔️ How to find your flow and still hit your 12-week goals

✔️ Why power hours and focused sprints drive real results

✔️ How to stop turning your dream business into a soul-sucking job

✔️ What “success” really means and why you get to define it

[01:28] The yin and yang of coaching, meet the Results Sherpa & Get Sh*t Done Coach

[04:29] How Mastery Circle began and why it fills a huge gap for entrepreneurs

[10:48] The truth about hustle culture and why it leads to burnout

[14:28] How slowing down creates better results

[19:44] Why to-do lists are liars (and what to use instead)

[30:33] The secret power of “Power Hours” for focus and momentum

[36:15] Real client results from the Mastery Circle

[42:16] The gap and the gain, how to celebrate your progress

[47:39] How to stop your business from becoming your worst boss

[57:15] The bigger picture: building a business that feels good

👉 Download the EARN Action Filter

🔗 Connect with Jeni & Jennie

💻 Website: masterycircle.biz

💼 LinkedIn: Jeni Weldon | Jennie Eberts | MasteryCircle

About Jeni & Jennie

Jeni Weldon, aka The Results Sherpa, helps entrepreneurs climb their own success mountains one aligned step at a time.

Jennie Eberts, known as The Get Sh*t Done Coach, brings the tough love and structure every visionary needs to actually follow through.

Together, they’re the perfect blend of mindset, momentum, and...