Talking in generalities is a mistake many media spokespeople make.

And it is an error that saw one high-profile journalist become increasingly frustrated with his interviewee this week.

“Why don’t you put some definition on these terms?” he asked.

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Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.

Christian Horner described his sacking as the principal of Red Bull Racing as “a shock”.

But was it that much of a surprise for anyone else?

Or was it inevitable he would go after a turbulent time in the hotseat of the Formula 1 powerhouse?

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Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.

So, your organisation has just been slapped with a £21m fine by a regulator.

How would you respond?

Would you apologise?

Or would you attempt to draw a line under the issues and show they are in the past?

Click here to read the original article this audio blog was created from.

Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.