Imagine if employees in your organisation found out they were losing their jobs through an automated email telling them to hand back their laptops.

That bleak scenario just happened to one large bank.

And it was plunged into crisis mode.

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Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.

Your organisation is getting media coverage it doesn’t like, or feels is unfair.

Bad coverage can be bad for the brand.

How do you react?

Would you blacklist the media outlet, refuse to let its journalists speak to your spokespeople, and vow not to send them any press releases?

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Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.

There's a lot of advice about the things to avoid saying.

But not so much about the language that can make interviews more impactful, signal to the audience that they need to pay attention, and help steer spokespeople away from dangerous ground.

Until now.

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Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.

Talking in generalities is a mistake many media spokespeople make.

And it is an error that saw one high-profile journalist become increasingly frustrated with his interviewee this week.

“Why don’t you put some definition on these terms?” he asked.

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Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.

Christian Horner described his sacking as the principal of Red Bull Racing as “a shock”.

But was it that much of a surprise for anyone else?

Or was it inevitable he would go after a turbulent time in the hotseat of the Formula 1 powerhouse?

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Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.

So, your organisation has just been slapped with a £21m fine by a regulator.

How would you respond?

Would you apologise?

Or would you attempt to draw a line under the issues and show they are in the past?

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Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.

Yes, you read that right.

Not only is the strawberries and cream sandwich real, but it has also gone viral.

And it has generated some much-needed positive coverage and PR for a brand that has been in crisis media management mode for a long time.

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Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.

It’s been a little over a week since we gave you our analysis of a high-profile media interview disaster.

And yet there has already been another one with almost identical failings.

The interview even featured the same exasperated journalist.

Ready to find out who grabbed our attention for all the wrong reasons this week?

Click here to read the original article this audio blog was created from.

Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.