What if the real bottleneck in your business isn't your strategy, your pricing, or your content—but your niche?

In this behind-the-scenes episode, I'm walking you through a live coaching conversation from inside my Nourished Business Accelerator that dives deep into the power of refining your niche for faster, easier, and more profitable growth.

You'll hear me coach one of our members through the exact process I use to help our clients scale their revenue without piling more work on their already full plates.

If you've ever felt like you're working way too hard for the amount of growth you're seeing, this episode is going to be a game-changer.

We talk about what truly makes a niche "high ticket," why most wellness entrepreneurs are missing the mark, and how to attract clients who are ready to buy, without a year-long nurturing process. This is the kind of clarity that can shift everything in your business.

Timeline Summary

[1:08] - Exploring what makes a niche "high ticket" (hint: it's not just demographics or pricing)
[2:12] - Coaching Shannon through identifying her ideal client by looking at past client success
[4:04] - How a random Nextdoor post led to a dream client and long-term working relationship
[7:16] - Why postpartum women may be an ideal niche—and what they're really looking for
[10:31] - The urgency factor: Why pain, life transitions, and acute issues create fast buyers
[13:24] - How to create messaging that attracts high-intent, ready-to-buy clients
[17:01] - The difference between slow-nurture buyers vs. fast-action clients
[20:08] - Real-life examples of how acute pain or injury sparked long-term, high-ticket clients
[24:29] - Shifting from general longevity messaging to urgency-driven, solution-specific offers
[27:53] - Why focusing on existing long-term client goals can dilute your core messaging
[30:48] - Rebuilding a niche around urgent, motivated clients who convert quickly

Links & Resources

• DM me the word CASH on Instagram @lauraschoenfeldrd to get the details and sign up for the Cash Pay Kickstart intensive starting December 1st.

Enjoyed this episode? Don't forget to rate, follow, and review the show—it helps more health and wellness professionals discover how to grow thriving businesses with less burnout. And be sure to share this episode with a colleague who needs to hear it!

Have you ever felt the pull to pivot in your business, but weren't sure if it was the right move? I'm sitting down with Margot Witteveen, a registered dietitian who built a thriving practice serving midlife women through perimenopause and menopause.

Now, she's stepping into a new season of business growth by mentoring other practitioners in this underserved area of women's health.

We dive into what it looks like to make big changes in your business with intention — from following a gut instinct to shifting from practitioner to CEO.

Margot shares how she knew it was time to step away from one-on-one work, how she's expanding her impact through mentoring, and why sometimes, the smartest business move starts with trusting your intuition.

If you've ever felt torn between staying the course and chasing a new idea that keeps tugging at you, this conversation will remind you that your intuition might just be your best business coach.

[2:19] – How Margot "fell into" menopausal health and built a thriving niche practice serving midlife women.

[4:56] – The identity shift: "I used to consider myself a dietitian that owned a business. Now I'm a business owner who happens to be a dietitian."

[10:13] – Letting go of one-on-one work, stepping into the CEO role, and finding creative freedom in business growth.

[17:30] – The intuitive nudge that led Margot to mentor other practitioners — and how she protected her energy through the transition.

[24:40] – Understanding the difference between client interest and commitment in the online space.

[40:00] – Setting strong boundaries while staying open to feedback and evolution.

[47:13] – Lessons from failure and how they become the foundation for smarter, more intentional business decisions.

1. "I used to consider myself a dietitian that owned a business, and now I'm a business owner that happens to be a dietitian. That mindset shift changed everything for me."

2. "Sometimes you just know in your gut when it's the right thing, even if it doesn't make sense on paper."

3. "You're not going to get a bad grade. If something doesn't work, it's just feedback. That didn't work? Great. What can I learn from it?"

4. "Are you running your business, or is your business running you? You have to know when to say no and when to open up to something new."

5. "I look at my business as a living organism — it grows, it changes, it needs nourishment, and it keeps evolving."

• Connect with Margot on Instagram: @perfectlyportionedwellness_

• Email Margot directly: info@perfectlyportionedwellness.com

• Learn more about business coaching with Laura: https://www.lauraschoenfeld.com/nba-apply

If this conversation sparked something for you, I'd love if you could rate, follow, and leave a review for The Nourished CEO Podcast.

Your feedback helps more incredible entrepreneurs like you find the show and step fully into their role as confident, intuitive CEOs.

Do you ever feel like all the business advice out there was written for people who don't have kids?

In this episode, I sit down with marketing strategist and founder of This Mother Means Business, Laura Sinclair, to talk about what it really looks like to build a thriving business as a mom without burning out or sacrificing your family in the process.

Laura shares the truth about why most business advice simply doesn't fit the realities of motherhood, and why finding mentors who get your season of life is a total game-changer.

Together, we unpack the myths of "hustle culture," discuss the importance of redefining success, and explore how moms can grow profitable businesses on their own terms.

If you've ever felt like you're falling behind or trying to keep up with people living in a completely different reality, this episode will remind you that you're not alone — and that success as a mom and entrepreneur is absolutely possible.

Episode Timeline:
[2:22] – Why moms need mentors who actually understand the realities of motherhood and entrepreneurship.
[6:37] – The empathy gap: what non-parents often miss when advising mom business owners.
[10:12] – Three personal experiences that shaped Laura's mission to support entrepreneurial moms.
[20:10] – The myth of "keeping up" and why moms must stop comparing their pace to others.
[27:18] – Rethinking what success means: ambition, money, and motherhood in harmony.
[42:37] – Inside This Mother Means Business: a community built for moms who want both family and financial freedom.

Top 5 Quotes:

1. "Nobody understands what it's like to be a mom entrepreneur unless you're a mom entrepreneur."

2. "When people get spicy about it, they're just proving my point. You can't understand what you haven't lived."

3. "When my time comes, I really hope that it's not like, 'Wow, Laura really made a lot of money and she was really thin.' Those are not the things that I hope my children say about me."

4. "It's not about doing it all; it's about having it all, in the way that works for you."

5. "We put ourselves in races against people who don't even know that they've signed up for a race. Motherhood and business aren't competitions."

Links & Resources:

• 💻 Visit Laura's community: thismothermeansbusiness.com

• 📸 Follow Laura on Instagram: @itslaurasinclair

Closing Remark:
If this episode spoke to your heart, I'd love for you to share it with another mom entrepreneur who needs the reminder that she's not alone.

And if you enjoyed our conversation, please rate, follow, and review The Nourished CEO Podcast — it truly helps more amazing mamas like you discover the show and join our community of thriving, purpose-driven business owners. 💛