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The SEO Podcast: Page 2 Podcast Hosted by Jon Clark & Joe DeVita

The SEO Podcast: Page 2 Podcast Hosted by Jon Clark & Joe DeVita

Auteur(s): Jon Clark Joe DeVita
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 Hosted by Jon Clark, this is a podcast about the people of SEO, their stories, and what life as an SEO is really like. Featuring some of the industry's best and brightest minds, we share our experiences (both good and bad), talk about successes and failures, share strategic and tactical knowledge, and much more.2018 - 2026 The Page 2 Podcast Gestion et leadership Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • 🧩 Inside Melissa Popp’s Multi-LLM AI Workflow for Powerful Content Strategy

    🧩 Inside Melissa Popp’s Multi-LLM AI Workflow for Powerful Content Strategy
    Jan 26 2026

    https://page2pod.com - In this episode, Jon and Joe sit down with Melissa Popp, VP of Content Strategy & Innovation at RicketyRoo, for a deep dive into content that connects — not just ranks. With over 20 years in the game, Melissa has mastered the art of blending storytelling with strategy, using AI tools like ChatGPT, Claude, and Perplexity to enhance (not replace) human insight.

    Melissa shares her exact workflow for integrating LLMs, the client onboarding questions that unlock authentic brand voices, and why internal linking deserves more love. She also explores the balance between creating at scale and crafting content that truly moves people. Whether you're an SEO pro, a content strategist, or navigating the noisy world of AI-powered marketing, this episode is a masterclass in doing content the right way.

    🛠️ In This Episode
    • 💡 Why content should be human and honest, not just optimized
    • 🤖 How Melissa blends ChatGPT, Claude, and Perplexity into her content process
    • 📋 The key questions that help brands find their voice
    • 🔗 Using AI to uncover hidden gems for internal linking
    • 🧪 The power of A/B testing and regular content updates
    • 📉 Why Melissa avoids shortcuts like listicles for the sake of quality
    • 🛠️ Custom GPTs, spaces, and workflows explained
    • 💬 Why AI can't replace real empathy, nuance, and storytelling
    • 💥 How SMBs can stand out even in “unsexy” industries
    • 🎯 Redefining content success: from quantity to action-driven quality

    Whether you're updating legacy blogs or starting from scratch, Melissa offers an approach that proves good content is still the best strategy — even in an AI world.

    👉 Subscribe to stay ahead of the content game.
    💬 What’s one way you're integrating AI into your content process? Drop it in the comments!

    📚 Resources Mentioned
    • Follow Melissa on LinkedIn → https://www.linkedin.com/in/melissapopp/
    • Follow Melissa on X → https://x.com/poppupwriter
    • Follow Melissa on Instagram → https://www.instagram.com/poppupwriter/
    • Follow Melissa on Bluesky → https://bsky.app/profile/melissapopp.com
    • Follow Melissa on Threads → https://www.threads.com/@poppupwriter
    • Melissa's Personal Website → https://www.melissapopp.com/
    • RicketyRoo → https://ricketyroo.com/
    • Melissa's Human-Led AI-Powered Playbook Presentation at WTSFest Philly: https://ricketyroo.com/blog/wtsfest-philly-2025/

    Sponsored by Moving Traffic Media

    Follow the Page 2 Podcast

    • Page 2 Podcast on Youtube
    • Page 2 Podcast on Linkedin
    • Page 2 Podcast on Facebook

    Follow Jon Clark

    • Jon Clark on Bluesky
    • Jon Clark on Linkedin
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    55 min
  • 💡 How Accessibility Boosts SEO & UX | Amber Hinds of Equalize Digital

    💡 How Accessibility Boosts SEO & UX | Amber Hinds of Equalize Digital
    Jan 19 2026
    We dive into the essential and often misunderstood world of website accessibility with Amber Hinds, CEO of Equalize Digital. Amber is a leading force in digital accessibility, building tools and services that help organizations stay compliant and inclusive—while also improving SEO, UX, and conversions.From her start in web development to leading audits for higher ed and federal entities, Amber walks us through the real impact of accessibility—from legal compliance and lawsuits to measurable business improvements like lower bounce rates, increased conversions, and fewer support tickets. She breaks down where automated tools fall short, why remediation matters, and how accessibility overlaps directly with SEO strategies.We also dig into her Page Builder Accessibility Report, offering a transparent look at how major WordPress tools perform when it comes to inclusive design. Whether you're a dev, marketer, or site owner, this episode is packed with actionable insights that can future-proof your website—and your business.🧠 In This Episode• Why web accessibility is more than a legal checkbox• Real-world examples of audits that led to increased traffic & conversions• What makes automated accessibility checkers effective (and their limits)• The overlap between accessibility, SEO, and UX• How to audit, remediate, and maintain accessibility like you do with SEO• Common issues with page builders, buttons, and form plugins• Why choosing the right font, color contrast, and heading structure matters• Legal risks and compliance standards (WCAG, ADA, European Accessibility Act)• Tips on prioritizing fixes from the bottom of the funnel up• How WordPress users can leverage Accessibility Checker for ongoing auditsEmpower your business by designing for everyone. Accessibility isn't just ethical—it's a smart, scalable advantage.📩 Subscribe to learn from top voices in SEO, UX, and digital innovation.💬 What’s your biggest accessibility challenge? Drop it in the comments!🔗 Mentioned Resources & Links• Equalize Digital Website – https://equalizedigital.com• Amber Hinds on Twitter (X) – https://twitter.com/heyamberhinds• Amber Hinds on BlueSky - https://bsky.app/profile/amberhinds.bsky.social• Amber Hinds on LinkedIn - https://www.linkedin.com/in/amberhinds/• Amber Hinds on Github – https://github.com/amberhinds• Facebook Accessibility Group - https://www.facebook.com/groups/wordpress.accessibility• Accessibility Checker Plugin – https://equalizedigital.com/accessibility-checker/• Page Builder Accessibility Report (2024) – https://equalizedigital.com/page-builder-accessibility-report/• Page Builder Accessibility Report (2025) - https://equalizedigital.com/page-builder-accessibility-report-2025-update-amber-hinds/• WP Accessibility Day Conference – https://wpaccessibilityday.org• Deque Axe Core (Open Source Library) – https://github.com/dequelabs/axe-core• Gravity Forms (recommended accessible form plugin) – https://www.gravityforms.com• Highland Community College Accessibility Case Study – https://equalizedigital.com/from-complaint-to-compliance-highland-community-colleges-journey-to-website-accessibility/• Failures and Successes - https://amberhinds.com/2025/12/2025-failures-and-successes/• Accessibility Craft Podcast – https://equalizedigital.com/accessibility-craft-podcast/• Belching Beaver Peanut Butter Milk Stout – https://belchingbeaver.com/beer/peanut-butter-milk-stout Sponsored by Moving Traffic MediaFollow the Page 2 PodcastPage 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon ClarkJon Clark on BlueskyJon Clark on Linkedin
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    51 min
  • Inside Barry Schwartz’s SEO Brain: Automation, AI & Search in 2026 🤯

    Inside Barry Schwartz’s SEO Brain: Automation, AI & Search in 2026 🤯
    Jan 12 2026

    In this kickoff to Season 5 of the Page 2 Podcast, Jon Clark and Joe speak with Barry Schwartz — the legendary technologist behind RustyBrick and the prolific voice of Search Engine Roundtable and Search Engine Land. With nearly 45,000 posts under his belt and decades of SEO insights, Barry reveals how he's built an unstoppable publishing machine while running a thriving custom software business.

    From automating billing at RustyBrick to maintaining an obsessive publishing schedule that starts at 5 AM, Barry shares how efficiency and passion drive everything he does. Learn how he's adapted to AI tools like Claude and Midjourney, his take on Google’s AI overviews, why automation doesn’t threaten jobs, and how he views trust, content longevity, and the future of search.

    🤖 In This Episode
    • Barry’s dual role as CEO of RustyBrick and SEO journalist
    • How he manages 50,000 posts without SEO services
    • Why automation empowers teams (not replaces them)
    • His take on AI’s role in software and content creation
    • Barry’s strict 5AM productivity routine & batching strategy
    • Using Claude & Midjourney in real-world tech workflows
    • Thoughts on AI overviews, content syndication, & traffic impact
    • Why Barry won’t remove old SEO posts (archival value matters)
    • The right way to become a speaker at SEO conferences
    • The role of Feedly, social media scheduling, and A/B testing
    • His honest view on LLM content usage and trust in search

    This episode is a goldmine for marketers, SEOs, and technologists navigating the shifting landscape of AI, automation, and publishing in 2026.

    👉 Subscribe to stay ahead of SEO & tech trends!
    💬 Comment below: How are you using automation or AI to streamline your business or workflow?

    Follow Barry Schwartz
    • Search Engine Roundtable – https://www.seroundtable.com
    • RustyBrick – https://www.rustybrick.com
    • Youtube: ⁨@rustybrick⁩
    • Twitter: http://twitter.com/rustybrick
    • Linkedin: http://www.linkedin.com/in/rustybrick

    Sponsored by Moving Traffic Media

    Follow the Page 2 Podcast

    • Page 2 Podcast on Youtube
    • Page 2 Podcast on Linkedin
    • Page 2 Podcast on Facebook

    Follow Jon Clark

    • Jon Clark on Bluesky
    • Jon Clark on Linkedin
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    48 min
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