https://page2pod.com - What happens when a former skateboard brand founder becomes the SVP of SEO at one of the largest digital marketing agencies in the world?

In this episode, we sit down with Sean Stahlman of Razor Fish to dive deep into the evolution of SEO within large-scale agencies, how AI is reshaping the search landscape, and why SEO is increasingly being viewed as a brand channel. From career development to cutting-edge tools and strategy, Sean shares rich insights and stories that chart a fascinating journey through the highs and challenges of search at scale.

🌐 In This Episode
• Sean's unorthodox journey from skateboarding to SEO leadership
• How Razor Fish structures career growth in SEO
• Why SEO is becoming central to brand strategy
• The impact of AI on search and how to prepare for it
• Real-world strategies for generative engine optimization (GEO)
• Managing large SEO teams and cross-functional collaboration
• Reimagining metrics in the AI-driven search era
• The collaborative win behind mortgage.com and New York Life
• Advice for aspiring SEOs navigating today’s evolving landscape

Whether you're deep in SEO or exploring the future of digital marketing, this episode delivers practical wisdom and thought leadership from one of the industry's veterans.

👉 Subscribe to stay ahead in search!
💬 What are your thoughts on AI’s role in shaping SEO? Drop a comment!

📎 Mentioned Links & Resources:

• Sean Stahlman on Linkedin
• Exploring AI's Impact on SEO (Conductor Webinar)
• Mortgage.com
• AVA Digital Award (Gold) - NY Life
• Razorfish

Sponsored by Moving Traffic Media

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https://page2pod.com - In this powerhouse episode of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with local SEO guru Claudia Tomina to uncover the most effective tactics for dominating local search in 2025.

Whether you're a restaurant, lawyer, or roofer, Claudia shares invaluable insights on auditing Google Business Profiles, choosing the right categories, navigating service areas, and dealing with the dreaded GBP suspensions.

She also discusses how user behavior, popular times, and review strategy impact your visibility — and how to stay ahead in the age of Google's AI-powered local results. If you manage a multi-location business or serve a wide geographic area, you can't afford to miss this!

🧭 In This Episode

• How to perform a winning Google Business Profile audit
• Why category selection is a top ranking factor
• The truth about service area businesses and hidden addresses
• How “popular times” can impact local rankings
• Tips for avoiding and recovering from GBP suspensions
• Using citations and third-party tools effectively
• Review recency, consistency, and how AI is policing fake reviews
• Local SEO myths debunked: metadata, call tracking, NAP consistency
• Google's AI mode and what it means for local search in the next 12 months

Get ahead of the competition and future-proof your local SEO with Claudia’s expert advice!

📌 Subscribe for more expert insights, and don’t forget to leave a comment sharing your biggest takeaway or local SEO challenge!

📎 Mentioned Links & Resources:

• Claudia Tomina on Linkedin
• ReputationARM
• Google's Popular Times Graph
• Video Verification on Google Business
• Top 11 GMB Ranking Factors
• Google's Gemini AI Flagging Fake Reviews
• GMB Everywhere (Chrome Extension) – for discovering related Google Business Profile categories
• Google Forum for GBP Support – escalation path for profile suspensions or issues

Sponsored by Moving Traffic Media

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https://page2pod.com - Jon Clark and Joe DeVito dive deep with Noah Learner—Director of Innovation at Sterling Sky and founder of the SEO Community—unpacking groundbreaking concepts like Google’s Query Fan Out technique, the ROSP (Return on Search Page) metric, and how AI Mode will reshape search monetization. Discover actionable insights on structured data experiments, future content strategies, and ways to stay ahead in an AI-first landscape.

Discover how these changes impact your SEO strategy, from technical optimizations to structured data and user engagement.

🎯 In this episode:
• What "Query Fan Out" is—and why it's a game-changer for SEO
• The introduction of "Return on Search Page (ROSP)" and why it matters to Google
• Why rank tracking is becoming obsolete—and what's replacing it
• How AI overviews and synthetic queries impact content strategies
• The critical role of structured data and schema in AI-driven SEO
• How Noah builds automated data pipelines using APIs for SEO insights
• Why testing and experimentation is essential for future-proofing SEO strategies
• The growing role of local SEO and video content in the age of AI
• Behind-the-scenes insights into managing the SEO Community Slack group

Noah Learner offers a blueprint for navigating the complexities of modern SEO, emphasizing the importance of innovation, automation, and continuous testing.

🎧 Listen & Subscribe:

Follow and subscribe to the Page 2 Podcast wherever you get your podcasts. Don’t forget to leave a review and share with your team.

📎 Mentioned Links & Resources:

• Episode on Youtube
• The SEO Community
• Sterling Sky Incorporated
• Postamatic
• Google patents on Search with Stateful Chat
• Qforia (tool by Mike King)
• Barry Adams’s LinkedIn post about news publishers’ click losses
• Cindy Krum Episode on Fraggles

Sponsored by Moving Traffic Media

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• Jon Clark on Bluesky
• Jon Clark on Linkedin