In a time when there is so much focus on the pace of technological change, it’s refreshing to hear Lita’s take on how impactful some of the basics are: great customer service, caring deeply, delivering on commitments, these are some of the pillars upon which she’s built LSD, The Agency. In this episode Lita shares stories from myriad stops on her 40 year journey in pharma.

After you check out the episode, don’t forget to head to pharmabrands.ca to get your tickets for our June 17th Age of AI event in Toronto, before they sell out!

Our host is Neil Follett, Co-Founder of PharmaBrands and our Producer is Darryl Webster with Chess Originals

Data driven marketing (the term Aletta much prefers to “omnichannel”) is something a lot of brands and businesses are trying to get just right. In this episode Aletta shares her perspectives on what success looks like and how to drive meaningful behaviour change – hint: it’s about making the most of the channels and content available to a brand.

After you check out the episode, don’t forget to head to pharmabrands.ca to get your tickets for our June 17th Age of AI event in Toronto, before they sell out!

Our host is Neil Follett, Co-Founder of PharmaBrands and our Producer is Darryl Webster with Chess Originals

Leandra Wells has had an incredible career that has landed her at the top spot in Galderma. Now leading teams across a diverse set of portfolios and categories, Leandra sat down with us to reflect on some key stops in her journey, what great marketing looks like and how marketers and leaders can stay current in a rapidly evolving landscape.

After you check out the episode, don’t forget to head to pharmabrands.ca to get your tickets for our June 17th Age of AI event in Toronto, before they sell out!

Our host is Neil Follett, Co-Founder of PharmaBrands and our Producer is Darryl Webster with Chess Originals

Dr. Michelle Acorn, CEO of the Nurse Practitioners' Association of Ontario on the growing role of NPs in the health system.

Nurse Practitioners are a growing, and increasingly funded part of the care system in Ontario. In this episode Michelle shares her views on the evolving role of NPs as both clinicians and clinical leaders, and gives some sage advice to industry on how best to engage with this important community.

Our Producer is Darryl Webster with Chess Originals

Leading a health-focused agency has never been easy, but the current competitive landscape, technology shifts and an evolving market makes it more complicated than ever. In today's episode Dorothy shares her perspective on leading NFA Health, being a part of a larger agency network, the importance of strategy and insights and what she's thinking about as we head into 2025.

Our Producer is Darryl Webster with Chess Originals.

PSPs have been, and are increasingly, key for brands and patients alike, but their impact is often limited by accessibility. How a patient finds, interacts with and ultimately benefits from a PSP is almost wholly dependant on how accessible that program is. But the teams – both agencies and industry - who build the key points of interaction in a PSP are not often well-versed in experience design. In this episode Patrick shares his views on how innovation, empathy, patient-centricity can enhance the accessibility of Canadian PSPs.

This episode was brought to you, in part, by NFA Health, a creative marketing agency born out of a desire to make healthcare experiences better. We appreciate their support and encourage you to learn more at, nfahealth.com.

Our producer is Darryl Webster with Chess Originals.

According a recent whitepaper published by The Rounds, 74% of HCPs want to go to an independent medical site to get practice and product information. In this episode host Neil Follett talks with Tim Rice about his journey to lead, build and grow a compliant and innovative platform for Canadian HCPs.

This episode was brought to you, in part, by NFA Health, a creative marketing agency born out of a desire to make healthcare experiences better. We appreciate their support and encourage you to learn more at, nfahealth.com.

Our producer is Darryl Webster with Chess Originals.

Sophie is a longstanding and passionate leader in healthcare marketing and also the President of Women Leaders in Pharma. She brings both of those perspectives to bear in this episode as she talks to host Neil Follett about the challenges of juggling many (many!) responsibilities, the importance of mentorship and how her perspective has changed over her career.

This episode was brought to you, in part, by NFA Health, a creative marketing agency born out of a desire to make healthcare experiences better. We appreciate their support and encourage you to learn more at nfahealth.com.

Our producer is Darryl Webster with Chess Originals.