🎧 Want more unfiltered strategy and real-time business insight?

Check out Back Pocket Insights, my private podcast community with short, story-driven episodes pulled straight from everyday life and client conversations.

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Let’s talk about something that could save you thousands of dollars and hours of frustration: doing your research before you invest. Too many service providers are making impulsive business decisions based on hype, FOMO, or what looks popular online, and then wonder why the experience doesn’t match the promise.

In this episode of The Real Truth About Business, Michelle shares an unfiltered message about taking radical responsibility for your investments. From masterminds and memberships to courses and collaborations, she breaks down why “cart closing soon” urgency tactics can cloud your judgment, how to spot red flags, and what it really means to make decisions like a CEO. This episode is your wake-up call to slow down, ask questions, and trust your gut.

Whether you’re a coach, consultant, OBM, VA, designer, copywriter, or ADHD entrepreneur, this episode will help you move from impulsive decisions to intentional strategy so you can protect your time, energy, and money.

You’ll learn:

• Why “open cart” and “limited time” offers aren’t always what they seem
• How to research programs and communities before you invest
• The questions to ask past members or clients for real feedback
• How to recognize when timing—not the offer—is the problem
• Why radical responsibility is the foundation of smart business growth

This is the real truth about business growth, especially for neurodivergent service providers who crave clarity, structure, and results without falling for every trend online.

Links referenced in this episode:

• backpocketinsights
• reflect. refocus. reignite
• wisewomenmasterminds

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Here's your Next Steps:

1. Take the "Where's the Gap in Your Business Strategy" Quiz
2. Connect with Michelle on LinkedIn, Instagram, Threads or Facebook
3. Visit my website to learn more and apply for the Focused Visionary Accelerator
4. Sign up for my newsletter - Sunday Morning Brew - delivered every Sunday at 6 am

About the Host:

Michelle DeNio is a business strategist and growth advisor for service-based entrepreneurs, especially neurodivergent and ADHD business owners. Creator of the...

🎧 Want more unfiltered strategy and real-time business insight?

Check out Back Pocket Insights, my private podcast community with short, story-driven episodes pulled straight from everyday life and client conversations.

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Let’s talk about one of the most misunderstood tools in online business: email marketing. Somewhere along the way, service providers started treating emails like spam instead of strategy, and it’s driving Michelle absolutely crazy. Because here’s the truth: email isn’t the enemy. Bad strategy is.

In this episode of The Real Truth About Business, Michelle dives into why small business owners need to stop hating on email and start using it with purpose. She breaks down how to use your list to build genuine relationships, nurture leads, and convert clients, all without being spammy. You’ll hear the difference between poor email practices and powerful communication that actually connects.

Whether you’re a coach, consultant, OBM, VA, designer, copywriter, or ADHD entrepreneur, this episode will help you rethink how you use email as one of your most valuable business growth tools.

You’ll learn:

• Why email marketing still works (and why it’s not “dead”)
• The real reason people get frustrated with inbox overload
• How to ethically and legally grow your list with consent
• What to include in a high-converting welcome sequence
• How to create value-driven emails that people want to open

This is the real truth about business growth, especially for neurodivergent service providers who crave clarity, structure, and results without falling for every trend online.

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Here's your Next Steps:

1. Take the "Where's the Gap in Your Business Strategy" Quiz
2. Connect with Michelle on LinkedIn, Instagram, Threads or Facebook
3. Visit my website to learn more and apply for the Focused Visionary Accelerator
4. Sign up for my newsletter - Sunday Morning Brew - delivered every Sunday at 6 am

About the Host:

Michelle DeNio is a business strategist and growth advisor for service-based entrepreneurs, especially neurodivergent and ADHD business owners. Creator of the Focused Visionary Accelerator and host of The Real Truth About Business podcast, she helps clients simplify, focus, and grow sustainably. With 15+ years in business operations, she’s known for turning big ideas into simple, profitable action plans.

🎧 Want more unfiltered strategy and real-time business insight?

Check out Back Pocket Insights, my private podcast community with short, story-driven episodes pulled straight from everyday life and client conversations.

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Every December, entrepreneurs say they’ll “figure it out after the holidays.” But let’s be honest, waiting until January to plan your next move keeps you stuck in the same cycle year after year. If nothing changes, nothing changes. Reflection and strategic planning aren’t optional if you’re serious about growth: they’re leadership decisions.

In this episode of The Real Truth About Business, Michelle shares why the most successful service-based business owners treat year-end reflection as a non-negotiable. She dives into why assumptions and emotions can’t drive your strategy, how to analyze what’s really working, and why having outside perspective is key to creating a plan that actually delivers results. You’ll also get a peek into her annual Reflect, Refocus, Reignite planning experience and how it transforms her clients’ revenue and clarity every year.

Whether you’re a coach, consultant, OBM, VA, designer, copywriter, or ADHD entrepreneur, this episode will help you shift from reactive hustle to intentional CEO thinking, so you can enter 2026 with clarity, focus, and a plan that works.

You’ll learn:

• Why reflection and planning aren’t optional for real business growth.
• How to stop building your business on emotions and assumptions.
• The role of data and analysis in creating a sustainable strategy.
• Why doing planning with others accelerates insight and results.
• How to create space for creativity and smarter decision-making.

This is the real truth about business growth, especially for neurodivergent service providers who crave clarity, structure, and results without falling for every trend online.

Links referenced in this episode:

• Create a focused vision for 2026 at Reflect. Refocus. Reignite.

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Here's your Next Steps:

1. Take the "Where's the Gap in Your Business Strategy" Quiz
2. Connect with Michelle on LinkedIn, Instagram, Threads or Facebook
3. Visit my website to learn more and apply for the Focused Visionary Accelerator
4. Sign up for my newsletter - Sunday Morning Brew - delivered every Sunday at 6 am

About the Host:

Michelle DeNio is a business strategist and growth advisor for service-based entrepreneurs, especially neurodivergent and ADHD business owners. Creator of the Focused Visionary Accelerator and host of The Real Truth About Business podcast, she helps clients simplify, focus, and grow sustainably. With...