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The Rock Fight: Outdoor Industry & Adventure Sports Commentary

The Rock Fight: Outdoor Industry & Adventure Sports Commentary

Auteur(s): Colin True - outdoor industry journalist
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 Tired of the same old outdoor narratives? If your post-adventure chats are filled with laughter over mishaps, commiseration about broken gear, and celebrating real triumphs (and epic fails), then The Rock Fight is your new tribe. Imagine this: you're no longer stuck in echo chambers. After listening in, you'll be part of honest, unfiltered discussions that mirror the conversations you have with your closest outdoor buddies. You'll gain fresh perspectives and feel more connected to a community that speaks your language. On The Rock Fight we get into the topics others shy away from – the real, sometimes messy, and always engaging aspects of outdoor culture. Ever debated the best layering system for an imaginary ice planet adventure? We're there. Concerned about the true environmental impact of outdoor brands beyond the marketing spin? We're digging in. We're not afraid to challenge the conventional and offer the candid insights you crave. We're those voices around the campfire, on the chairlift, and at the pub who aren't holding back. Our diverse discussions are fueled by a genuine love for the outdoors and a healthy dose of skepticism towards the status quo. Our goal is to create meaningful conversations and a stronger sense of community for outdoor lovers who are ready for something real. So grab your rock, hit play, and get ready to step up and participate in The Rock Fight.Copyright 2025 Colin True - outdoor industry journalist Marketing Marketing et ventes Réussite personnelle Économie
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  • Is Running Tariff Proof? + Under Armour Could Use A Little More 'Grrrr'

    Is Running Tariff Proof? + Under Armour Could Use A Little More 'Grrrr'
    Aug 18 2025

    Today Colin along with Outdoor Industry Insider Eoin Comerford and Brand & Creative Expert Producer Dave dig into the following topics and headlines that have been percolating in the outdoor industry:

    • With brands like On Running and Brooks joining Altra, Saucony, and Hoka in the 'recent excellent financial performance club', is the category of running set up to weather the tariff storm better than everyone else? (05:50)
    • The Rock Fight Lightning Round! This weeks lightning round topics include: Gildan Activewear acquires Hanesbrand for $2.2b, Merrell's claim that they are modernizing hiking, and a stop by Pickleball Corner. (21:41)
    • Vuori turns 10 and celebrates by opening its 100th store. Is there anything that can slow them down? (29:03)
    • On the other side of the athletic coin Under Armour is still trying to refind it's footing. Maybe they need a little more 'grrrr'. (36:08)

    Lastly for The Parting Shot Colin has a look at the endurance world's 'discovery' of Rice Krispie Treats. (45:12)

    Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

    Sign up for NEWS FROM THE FRONT, Rock Fight's semi-weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

    Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.

    Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.
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    49 min
  • From Surfer To The Redwoods

    From Surfer To The Redwoods
    Aug 15 2025

    Today Colin sits with OG Rock Fighter Justin Housman to discuss his career pivot from a journalist in the human powered outdoor media world to his new role in conservation at Save the Redwoods League.

    Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

    Sign up for NEWS FROM THE FRONT, Rock Fight's semi-weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

    Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.

    Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.
    Voir plus Voir moins
    29 min
  • Reviewing Trail Etiquette, Killian's New Project & The Personal Cost Of Being Rescued

    Reviewing Trail Etiquette, Killian's New Project & The Personal Cost Of Being Rescued
    Aug 13 2025

    Today on the show Colin and Shawnté get into the following topics that have come out of the outdoor adventure community!

    • A British hiker ignores the signs and is now on the hook for his $16,000 rescue. Should people have to pay to get help? (06:44)
    • A NY man was arrested for leaving his 9 year old in the VIP tent of the Lake Placid Ironman while he went out and competed in the race. Did Ironman also submit an invoice for their babysitting fees? (14:57)
    • Killian Jornet has a new project... because of course he does. (21:35)
    • The Rock Fight's Lightning Round: The fastest 3 minutes in outdoor news! Antarctica tourism, a Russian chairlift collapses, and long distance mushroom boating! (30:56)
    • Let's talk about trail etiquette...because it seems that not enough people know the rules these days. (33:23)

    Lastly, for The Parting Shot, Colin declares his now semi-eternal position on e-mountain bikes. Brace yourself... the rocks are coming in fast for this one. (53:52)

    Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

    Sign up for NEWS FROM THE FRONT, Rock Fight's semi-weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

    Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.

    Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.
    Voir plus Voir moins
    59 min
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