This is the most in-depth roofing content creation masterclass ever recorded.

In this two-part episode of The Roofing Millionaires Podcast, I sat down with Andrew Itnyre from Masters Roofing in Memphis, Tennnessee - one of the most influential roofing creators online with millions of views, brand collaborations, and a powerful educational presence for both homeowners and roofing company owners.

We went deep into the real side of content creation for roofers.

Not the generic “post more videos” advice… but the strategy, mindset, tools, and systems that actually build a brand, drive sales, and make people trust you online.

Across these two parts, we covered:

- Why roofing companies MUST create content in 2026

- How to define your real audience as a roofer

- Fear of the camera & the psychology behind showing up online

- Authenticity vs. fakeness - how people can spot both instantly

- Misconceptions about roofing content (and what actually works)

- Alternatives for people who don’t want to be on camera

- AI tools for scripting, editing, scheduling & repurposing

- AI content vs human content - what wins and why

- The tools & gadgets you need at each stage (beginner → advanced)

- How content creation drives more roofing sales

- Distribution strategy: social media & NON-social media channels

- How to scale your content system without burning out

This is the kind of conversation Andrew has never had publicly before. It is deep, tactical, and brutally honest. Every roofing company owner, marketer, and salesperson needs to watch this episode.

🔔 Subscribe to The Roofing Millionaires Podcast for more practical, experience-based episodes that help roofers build better companies and stronger teams.

Website: https://www.theroofingmillionaires.com

Instagram: https://www.instagram.com/theroofingmillionaires/

Facebook: https://www.facebook.com/theroofingmillionaires/

#contentcreation #roofingbusiness

In this episode, Muhammad Faiz sits down with Adrian Oliver from @homegrownroof in Colorado for a deep dive into the world of specialty roofing - metal, cedar, slate, and synthetic systems. Adrian shares what it really takes to run premium roofing projects from building the right crew and forming supplier relationships to understanding materials, logistics, and mindset.

You’ll learn:

-The skill, structure, and experience required to handle metal & specialty roofs

- How to build supplier & installer networks that actually work

- What type of crews fit best for premium projects

- The technical mistakes that ruin high-end installs

- How to think, plan, and execute like a premium roofing contractor

Whether you’re a roofer wanting to level up, or you’re just curious how top operators think about complex roofing systems, this is a true specialty roofing masterclass.

🔔 Subscribe to The Roofing Millionaires Podcast for more practical, experience-based episodes that help roofers build better companies and stronger teams.

Website: https://www.theroofingmillionaires.com

Instagram: https://www.instagram.com/theroofingmillionaires/

Facebook: https://www.facebook.com/theroofingmillionaires/

#SpecialtyRoofing, #RoofingContractor, #RoofingTips, #HomeImprovement, #MetalRoofing, #RoofingBusiness, #ConsultativeSelling, #AdrianOliver

Are you only hiring "charismatic" salespeople? In this deep-dive interview, Stevan Adjemian of Red Rock Roofing reveals why that strategy fails and why having "5 all-stars" (like 5 LeBron Jameses) will destroy your team.

This episode is a masterclass in true leadership.

Steve breaks down the critical difference between a "roofing company" and a "roofing organization." He shares his secrets on how to identify character (not just skill) in hiring, how to build a selfless culture, and why your "bench players" (production team) are just as crucial as your "starting five" (sales team).

If you want to become a leader who builds a legacy focused on impact over revenue, this episode is mandatory viewing.

In This Episode, You Will Learn:

• The 3 P's: People, Process, & Procedures
• How to identify Character vs. Charisma in the hiring process.
• The "Bodybuilder" Example: Why drive and curiosity trump natural talent.
• How to stop micromanaging and give your team "permission to fail."
• CRITICAL: How to integrate your production/labor teams into your company culture.
• The art of giving (and receiving) constructive criticism as a leader.

Guest: Steve Adjemian (Red Rock Roofing, Colorado)

Host: Muhammad Faiz

Connect with The Roofing Millionaires

Welcome to The Roofing Millionaires, the ultimate online platform for roofers seeking inspiration, knowledge, and success stories to transform their businesses and lives.

Subscribe now and be part of the journey to roofing greatness!

Website: https://www.theroofingmillionaires.com

Instagram: https://www.instagram.com/theroofingmillionaires

Facebook: https://www.facebook.com/theroofingmillionaires

#roofingbusiness #leadership #companyculture #Hiring