In this episode, we’re joined by Barbara Matthews, Chief People Officer at Remote, the Series C company with 1800 employees across 85 countries building an end-to-end global HR platform. Barbara shares how her team compressed a 6–8 week performance cycle into 48 hours using monthly manager “trend” nudges, lightweight pre-calibration, and AI-generated self/manager summaries, while scaling a transparent, high-performance culture in a fully async org.

We spoke with Barbara about designing performance to be continuous, objective, and fast, and how you can align leaders on what “good” vs. “great” looks like, avoid surprises for employees, and turn HR from a slow ritual into a real-time operating system.

Here are some of the key questions we address:

• How do you build a high-performance culture (with transparency) across 85 countries without burning people out?
• What does it take to shrink performance reviews to 48 hours, and what’s the exact sequence from self-assessments to calibrations, promos, and comp?
• How do monthly nudges and a simple 5-point trend score improve alignment and reduce end-of-cycle thrash?
• Where does AI add the most value in performance, and where should humans stay firmly in the loop?
• What is pre-calibration, and how do you align managers on role expectations so ratings are fair and consistent?
• How do you keep feedback truly continuous in an async environment - training managers, closing loops, and avoiding “annual surprise” syndrome?
• When promotions aren’t available, what retention levers can be used to keep top talent engaged and growing?

🎧 Tune in to hear how Barbara re-engineered performance for speed and clarity, proving that modern people ops is a product you design, not a form you fill.

In this episode, we’re joined by Ruan Smit, SEO & Growth leader at Sendcloud, the leading shipping platform helping 30,000+ e-commerce brands connect carriers, print labels, and turn delivery into a competitive advantage. With a blend of technical SEO, AI know-how, and real-world growth experience across agencies, e-commerce, and SaaS, Ruan shares what actually moves the needle when AI is rewriting search.

We spoke with Ruan about how to gain visibility when AI Overviews and LLMs answer first, and how Sendcloud structures content, tech, and brand citations to appear where customers look—without losing focus on the pages that drive revenue.

Here are some of the key questions we address:

• How do you prioritize GEO (Generative Engine Optimization) without sacrificing the SEO “money pages” that pay the bills?
• What specific page structures (summaries, headings, FAQs, schema) increase your chances of appearing in Google’s AI Overview?
• Where should teams invest to earn brand citations LLMs trust, and how do you do it without sounding salesy?
• When does domain consolidation outperform country-by-country sites, and what are the must-do steps for clean migrations and 301s?
• How do you track performance in a zero-click world—what proxies (impressions, BOFU outcomes, referrers) matter most?
• What’s the practical workflow for “reverse-engineering” AI Overviews to refresh content that actually ranks and converts?
• Are videos still worth it for discovery, and why is hosting on YouTube more important than ever for LLM sourcing?

🎧 Tune in to hear how Ruan blends solid SEO fundamentals with GEO tactics, proving that sustainable growth in the AI era comes from clear structure, smart measurement, and showing up helpfully wherever your buyers look.

In this episode, we’re joined by Lukas Saari, CEO and Co-Founder of Tandem Health, the AI-driven platform transforming how clinicians and healthcare teams work together to deliver better patient outcomes. By combining customer obsession with advanced automation, Tandem Health empowers providers to streamline workflows, reduce administrative burden, and keep the human touch at the center of care.

We spoke with Lukas about how AI is reshaping one of the most traditional industries and how Tandem Health has built trust with customers by deeply understanding their real-world pain points.

Here are some of the key questions we address:

• How do you build trust with customers in industries where credibility and experience matter most?

• Why should commercial and product teams include people who’ve actually lived their customers’ pain points?

• How does every new onboarding experience fuel product innovation?

• What role does deep customer understanding play in deciding where to take the product next?

• Why must SaaS founders think in terms of “jobs to be done” rather than features, and how does that mindset unlock customer value?

🎧 Tune in to hear how Lukas combines customer empathy, sharp execution, and a forward-looking approach to AI adoption, proving that scaling in SaaS isn’t just about technology, but about truly understanding the people you serve.