Épisodes

  • The Vibe Tieing the Your Next Post to Your True Audience
    Nov 18 2025
    Watch the Video: Test Your Retention This guide reviews the core concepts presented in the “Pasted Text” excerpt from “This Minute Matters,” focusing on the marketing philosophy known as “Vibecoding.”Quiz: Short Answer QuestionsInstructions: Answer the following questions in 2-3 complete sentences, using only information provided in the source text.1. Describe the four steps of the “current digital marketing playbook” that Vibecoding aims to replace.2. What is the core definition of Vibecoding, and how does it differ from traditional marketing approaches?3. Explain the difference between demographics and psychographics as it relates to audience research.4. What is “Vibe-Triage,” and what are the two types of vibes it identifies within an audience?5. According to the text, what is a “Core Vibe,” and how do these audience members typically interact with content?6. Identify and briefly describe the three key components of putting “The Vibe-Code in Action.”7. What is the purpose of the “Feedback Loop,” and what is the difference between a “polite” response and a “BINGO” response?8. Explain the analogy used to differentiate the roles of SEO and Vibecoding in attracting an audience.9. Why is relying solely on long-tail keywords and sensationalism described as building a house on “a foundation of digital sand”?10. What is the ultimate goal of implementing Vibecoding, and what kind of relationship does it aim to build?Answer Key1. The current digital marketing playbook involves four steps: mashing words together for an “SEO Bridge of Communitication™,” using lengthy and clinical key phrases, adding sensationalism like “YOU WON’T BELIEVE WHAT HAPPENED NEXT!”, and then waiting for the audience to arrive. This method is critiqued as chaotic and impersonal.2. Vibecoding is not about explicitly stating what you are but about communicating what you feel like. It is described as a “secret frequency” or “unspoken rhythm” that builds a genuine connection, making the audience feel understood, unlike traditional methods that are compared to shouting facts into a megaphone.3. Demographics are broad categories like “women, 25-40,” which the text considers impersonal. Psychographics represent a deeper, more compassionate understanding, focusing on what keeps a person up at night, what memes they share, and what they secretly pride themselves on.4. “Vibe-Triage” is the process of understanding that an audience is not a monolith. It separates the audience into the “Core Vibe,” who are the most dedicated fans, and the “Adjacent Vibe,” who are nearby but may prefer a competitor.5. A “Core Vibe” represents the “1000-true-fans” who live and breathe a brand’s specific wavelength. They are deeply connected and demonstrate this by engaging with content through inside jokes.6. The three components of action are: Language & Lexicon (word choice and sentence rhythm), Aesthetic Frequency (visuals like colors and fonts that create a mood), and Content Cadence (the rhythm and timing of content delivery, such as a daily newsletter or spontaneous story drop).7. The “Feedback Loop” is the process of listening to audience responses (comments, DMs, shares) to see if the vibe is resonating. A polite response like “Great post!” is vapid, whereas a “BINGO” response is deeply personal and affirming, such as “OMG, this is SO me.”8. The text analogizes that SEO is the map that helps people find the neighborhood. In contrast, Vibecoding is the porch light, the smell of cookies, and the sound of a favorite song that makes them choose a specific house and decide to stay.9. This method is considered a weak foundation because while it might attract initial clicks from the curious or lost, it fails to build a genuine connection. This means people may visit once but are unlikely to stay or form a long-term relationship with the brand.10. The ultimate goal is to attract “your people” or your “vibe tribe.” It aims to move beyond a “one-night click” and cultivate a long-term, loyal relationship with an audience that feels truly seen and understood.Glossary of Key TermsVibecodingThe marketing practice of communicating a brand’s feeling, or “vibe,” through a specific frequency and unspoken rhythm to build a genuine connection and make an audience feel seen.SEO Bridge of Communication™A term used satirically to describe the mashing of words to create artificial, clinical key phrases for search engine optimization.Vibe TribeThe ideal target audience that is attracted not by keywords or sensationalism, but by a brand’s perfectly calibrated vibe; they are “your people.”PsychographicsThe compassionate, deep-dive research into an audience’s emotional and psychological makeup, including their fears, humor, and private points of pride, as opposed to simple demographics.The Pre-Game AutopsyA metaphorical name for the initial research ...
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    14 min
  • CrossOver Love: The 11.11 Awakening
    Nov 11 2025

    CROSSOVER LOVE: The 11/11 Awakening

    When waiting turns into walking and walking turns into wonder.

    “I’ve been walking around like a ghost in my own life, but the wait was never wasted. Every silent moment was preparing me for the sound of the door unlocking.”

    For years, I’ve felt the quiet ache of almost.Almost successful. Almost seen. Almost loved. Almost free.

    I’ve built companies, poured into others, dreamed big dreams and yet, for too long, I’ve watched those dreams sleep while the world kept moving. It’s been years of building without the visible fruit, years of carrying vision when no one could see the picture but me.

    But this November 11th feels different.Something divine is shifting.This isn’t superstition. It’s confirmation.

    The number 11/11 has followed me like a whisper from heaven a reminder that alignment is near. And now, I can feel it: the gates of transition are opening.

    The Savant Society is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

    Thanks for reading The Savant Society! This post is public so feel free to share it.



    This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit tamlawrence.substack.com/subscribe
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    5 min
  • The Savant's Monday's Live Daytime Social
    Nov 10 2025

    "Visibility Without Credibility Is Just Noise." (drop comments, join the conversation, it's 29 minutes) hosted by the founder, CEO, and developer of The Savant™ Exposure+PlusTV™ Keynote Speaker Hub™-



    This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit tamlawrence.substack.com/subscribe
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    20 min
  • This Minute Matters: Release is a Form of Respect
    Nov 10 2025

    Today, I tuned in to Joel Osteen’s message about separation, purification, and release and it landed right where it needed to. Sometimes God doesn’t just want to bless us; He wants to purify what’s blocking the blessing.

    I sat there with my notebook, writing down the things and people I needed to release. One of them was the man I met in New York.

    For a while, I held onto the idea that maybe he was the one. But today I realized something freeing: if I keep holding space for someone who isn’t chosen for me, I’m closing the door on the one who is.

    When we met, he was drawn to my story, my brokenness, my pain, my rebuilding. I think he felt comfortable knowing I wasn’t completely together. But that’s not love. That’s trauma bonding finding comfort in pain instead of growth.

    So I told him the truth: “You were not chosen by God for me. But we can be friends with boundaries.” Saying that wasn’t cruel; it was cleansing.

    Because when you finally release the people who were only assigned to your past pain, you make room for those who are meant to meet your present peace.

    I’m also learning to stop rushing love to stop over giving too soon, hoping it’ll convince someone to stay. Fear has a way of pushing us to overextend, but faith teaches us to pace ourselves.

    Today, I forgave my past. I released the rush. I chose peace over panic, process over pressure.

    And I realizedRelease isn’t rejection. It’s respect.Respect for who I’m becoming. Respect for what God is preparing. Respect for the love that will see me not my wounds, but my worth.

    The Savant Society is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.



    This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit tamlawrence.substack.com/subscribe
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    34 min
  • This Minute Matters: The Test After the Help
    Nov 8 2025

    “Sometimes, the test isn’t how people treat you when you’re helping them, it’s how you respond when they try to hurt you afterward.”

    There’s a different kind of heartbreak that hits when the knife comes from a familiar hand.You pour out your time, your talent, your money, and your spirit to see someone win and then one day, you find out they’ve used your kindness as a weapon against you.

    At first, it stings. You replay every conversation, every act of generosity, every sacrifice you made trying to understand how something so pure got twisted into accusation.But here’s the truth: the test didn’t happen when you were helping it started when they tried to hurt you.

    Because grace doesn’t show up in good times; it shows up when you’re being lied on, misjudged, or misunderstood.

    And right there, in that moment, you have two choices:You can waste energy proving yourself to the wrong audience, or you can keep building in silence and let time reveal what character already knows.

    I’ve learned the hard way your work, your consistency, and your peace will say what your words can’t.

    You don’t need to clap back. You don’t need to explain your heart to people committed to misunderstanding it.Your elevation is the loudest apology you’ll never have to give.

    Let them talk.Let them twist.Let them post.

    But you? Keep producing. Keep showing up. Keep standing in your truth.

    Because truth has endurance. Lies need life support.

    So when you’re faced with betrayal, remember this not every loss is a setback; sometimes, it’s a divine detox.

    Your assignment didn’t end with their exit.Your calling didn’t expire because they got bitter.Your value wasn’t canceled by their version of events.

    Keep moving, with grace and grit.That’s how you pass the test after the help.

    💭 Reflection Prompt:

    When was the last time you were tested after helping someone? What did that moment teach you about your own boundaries and your belief in yourself?

    #ThisMinuteMatters #Reinvention #GraceUnderFire #BetrayalToBreakthrough #KeepBuilding #TheSavantView #TamLawrence

    I learned valuable lessons from my experience with @Charmene Vega, particularly from the day I regrettably allowed her into my life. She is a scorned woman, a victim of a sad divorce, who seeks to endlessly hurt others. While it is true that hurt people hurt people, and she attempted to hurt me, I genuinely wish her the best.

    Chew on This

    The Savant Society is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

    Thanks for reading The Savant Society! This post is public so feel free to share it.



    This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit tamlawrence.substack.com/subscribe
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    22 min
  • Good Trouble: Judge Faith & Kenny Lattimore Taught Youtube Vultures a Lesson.
    Nov 6 2025

    As CEO of Exposure Plus TV, I’ve got a ringside seat to the media’s absolute circus—and trust me, it’s often a disgrace. But every once in a while, someone channels their inner Gordon Parks or Malcolm X and reminds us that media is the most powerful weapon. That’s the vibe behind our “Reclaim the Screen” campaign: embracing Congressman John Lewis’s “good trouble” to demand a seismic shift away from digital sewage.

    The Stench of Fake News Hits Home

    Enter Judge Faith Jenkins and singer Kenny Lattimore. This couple faced a truly devastating onslaught of malicious, manufactured lies about their marriage, cooked up and spewed out by bottom-feeding video “creators,” primarily on YouTube. These people weren’t reporting; they were scandalizing for profit, disguising damaging, defamatory untruths as “entertainment.” The sheer audacity.

    And here’s the most insulting part: a lot of these controversial channels think they can trash-talk African American celebrities with impunity, betting that their audience is “less likely to check the source.” Newsflash: that lazy, dishonest tactic is a dagger aimed straight at the heart of Black media integrity, and those of us who actually went to journalism school are not having it.

    The Receipts: When Lawsuits Hit the Fan 💥

    Luckily, Judge Faith and Kenny Lattimore weren’t having it either. They didn’t just quietly suffer; they did the necessary work to expose and legally check the parties behind these fake tabloid channels.

    * The Lawsuit Facts: The couple sued multiple YouTube personalities and their channels, including the operators behind platforms like FunkyDineva (Quentin Latham) and Tasha K (Latasha Kebe).

    * The Claims: The suit didn’t mince words, alleging defamation and intentional infliction of emotional distress. The core issue was the widespread dissemination of calculated lies—including false claims that Lattimore was gay and that their marriage was a PR stunt—all to monetize their misery.

    * The Message: Their legal action is the ultimate, straightforward punchline: No one’s personal life is an open opportunity to scandalize, earn an income, or get away with being openly disrespectful.

    The Lattimores’ fight is a crucial victory for context and truth. The “Reclaim the Screen” project is amplifying this message, distributing content that proves healthy, positive narratives with integrity can, and must, demand a new, honest direction for media. It’s the change we desired. It’s the check they deserved.

    Learn more the Reclaim the Screen Fellowship contact admin@aartkingsleyllc.com



    This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit tamlawrence.substack.com/subscribe
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    21 min
  • This Minute Matters: Pick Me... Said Me...
    Nov 5 2025

    This Minute Matters: “Pick Me—Said Me”

    Being in the fight for your own damn life can feel like surviving in the Wild West with no sheriff, no backup, and a tumbleweed of silence rolling by. How do I know? Because I’m in that showdown myself.

    Let’s be real, friends? Ghosted. Family? Either missing in action or watching from the cheap seats. For years, I didn’t even flinch. But then—bam—life tackled me right at the 50-yard line. Suddenly, I was looking back at all the wasted plays: time spent pouring into people who wouldn’t have even poured me a glass of water if I was on fire.

    But here’s the kicker: I was the one who benched me. I didn’t even pick myself for my own damn team. I was standing in the shadows yelling, “Hey! Pick me! I’m ready!” while simultaneously walking right past myself like I was invisible.

    I thought I needed someone else to see my worth before I could put a price tag on my brilliance. Please. I’m a creative beast, I can design circles around chaos, spot waste like a detective, find money where folks swear it doesn’t exist, decode consumer minds for breakfast, and link people like a human Wi-Fi router. Media? That’s my playground.

    And yet… I still dragged 30 years of hustle, talent, and overachievement straight into the abyss, where my soul went missing like my old iPhone charger. I didn’t just become an option to others… I became an option to myself.

    So here’s today’s gospel: stop waiting to be picked. Pick your damn self. Lace up. You’re already on the team, you just forgot to pass yourself the ball.

    💭 This Minute Matters: The world doesn’t start clapping until you do.



    This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit tamlawrence.substack.com/subscribe
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    5 min
  • The Beta That Might Blow the Roof Off or Blow Up the Savant's Lab
    Oct 30 2025
    The Beta That Might Blow the Roof Off (Or Blow Up the Lab)Let’s be honest innovation is a beautiful kind of madness. Right now, I’m deep in one of those “this could either shock-rocket my dream or blow up months of caffeine, capital, and courage” moments.I’ve just launched a beta-testing initiative that folds creative alchemy into digital technology melding PR, content, and brand placement through something I call CMA: Cross Media Advantage™.In under 3.5 weeks, this experiment, let’s call it controlled chaos with metrics has pulled in 65,034 organic views and listens across snack-sized content bites. These “snack bits” were deliberately baked into the ecosystem strategically stacked, sprinkled, and served across OTT, CTV, Substack, and podcasting platforms like Apple Podcasts and iHeartRadio.The result? A ripple effect of measurable visibility that outperformed standard campaign case studies in both reach and retention.The Art of “Baking It In”Think of CMA as the marketing version of baking chocolate chips inside the cookie instead of sprinkling them on top. Each media layer podcast, video, article, interview becomes an ingredient already fused with the brand’s DNA.That’s what I call cross-pollination placing your message across multiple platforms in a way that feels organic, not invasive. The audience doesn’t just see your brand; they encounter it again and again, in trusted, contextual spaces.CMA Explained (Elementary Edition)Most marketers live by CPM “Cost Per Thousand Impressions.” That’s like renting a billboard on a highway and hoping your dream customer drives by.CMA Cross Media Advantage is different. It’s like owning prime real estate on the busiest intersections of media. Instead of fleeting ads, your brand gets fixed, repeated exposure across multiple channels where your ideal audience already hangs out.We’re not chasing clicks. We’re building familiarity, trust, and conversion through repetition the psychological trifecta that drives actual buying behavior.Why Cross Pollination WorksRecent industry analyses (Harvard Business Review, WARC, and Nielsen) show that multi-platform campaigns deliver:* +24% higher recall compared to single-platform exposure.* +31% stronger purchase intent when brands appear across 3+ touchpoints.* +45% increase in trust association when integrated storytelling aligns visuals, audio, and social narrative.In other words, when a brand shows up everywhere their consumer listens, watches, and scrolls, it becomes impossible to ignore.The Pros & (Let’s Be Honest) ConsPros of CMA Cross-Pollination Cons (If You Can Call Them That) Builds repetition equity your message doesn’t vanish after one post. Requires intentional design and consistent narrative tone. Creates contextual trust by appearing in aligned media spaces. Demands collaboration across multiple teams or creators. Provides measurable ROI through fixed visibility, not fleeting impressions. Slower burn this is marathon marketing, not microwave metrics. Amplifies brand intimacy, audiences experience, not just see, your content. May intimidate those addicted to quick-hit CPM dopamine.The Disruption on the HorizonThe days of chasing algorithms are over. CMA is rewriting the marketing playbook.It’s not about outshouting competitors, it’s about outlasting them through smart repetition and psychological imprinting. Because let’s face it: consumers don’t remember what they see once; they remember what they feel repeatedly.The future of marketing isn’t more noise it’s precision frequency. It’s trust on loop.In ClosingThis beta test might break the internet or break me, but either way, it’s rewriting how visibility, velocity, and verification work together.Because when you bake brilliance into every layer of your media stack, you don’t just go viral you go vital.The Savant’s Digital FootprintSocial media mapping for both Keynote Speaker Hub and the Savant​BlueSky https://bsky.app/profile/thesavantmagazine.bsky.social​Instagram: https://www.instagram.com/thesavantmagazine/​Instagram https://www.instagram.com/findsavants/​LinkedIn https://www.linkedin.com/company/thesavant​TikTok: https://www.tiktok.com/@thesavantmagazine​Facebook: https://www.facebook.com/AartKingsleyAgency​Facebook https://www.facebook.com/thesavantmagazine​Substack ​Amazon Music https://music.amazon.com/podcasts/b6956045-d879-457b-be8d-079cc8180da3/the-savantPocketCast https://pocketcasts.com/podcast/the-savant/c7c7adc0-4a0f-013e-8512-0e810bb7c177​Patreon: https://www.patreon.com/cw/synerkareSpotify: ​Substack: ​Apple Podcast https://podcasts.apple.com/.../the-savant/id1602950282​YouTube: https://www.youtube.com/@exposureplustvKeynote Speaker HubSubstack: Facebook Page: https://www.facebook.com/keynotespeakerhubmagazineFacebook PR Firm Page : https://www.facebook.com/AartKingsleyAgencyTikTok: https://www.tiktok.com/@keynotespeakerhubPatreon: https://www.patreon.com/...
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    9 min