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The Spin Sucks Podcast with Gini Dietrich

The Spin Sucks Podcast with Gini Dietrich

Auteur(s): Gini Dietrich Founder of Spin Sucks
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 We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together. Gestion et leadership Économie
Épisodes
  • The Visibility Engineering Metrics That Predict Demand

    The Visibility Engineering Metrics That Predict Demand
    Dec 16 2025
    Most visibility programs fail because teams don’t know what to measure—or they measure too much, too late. In this final episode of the Visibility Engineering series, Gini Dietrich breaks down three simple metrics that tell you whether your work is driving real pre-pipeline demand. No dashboards. No spreadsheets. Just signal.
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    13 min
  • How to Use Proof-First Social to Engineer Visibility

    How to Use Proof-First Social to Engineer Visibility
    Dec 9 2025
    You’ve built your anchor hubs, clarified your experts, and added external proof. Now Gini Dietrich shows you how to put your credibility into circulation—not by posting more, but by boosting only what your audience proves they value. This is the week visibility engineering shifts from theory to traction. Tune in and learn how to let your audience show you exactly what to amplify.
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    15 min
  • Building Corroboration Loops to Power Your Visibility Engineering

    Building Corroboration Loops to Power Your Visibility Engineering
    Dec 2 2025
    Saying “we’re the leading provider” isn’t a strategy. Corroboration is. In this episode, Gini Dietrich explores how to build corroboration loops—the external proof points that show up in trade outlets, creator newsletters, podcasts, and partner channels, and all lead back to your best content. If you’re a senior marketer or communicator trying to move beyond vanity metrics and random thought leadership, this episode will help you turn content into a credibility engine.
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    19 min
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