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The Spin Sucks Podcast with Gini Dietrich

The Spin Sucks Podcast with Gini Dietrich

Auteur(s): Gini Dietrich Founder of Spin Sucks
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 We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together. Gestion et leadership Économie
Épisodes
  • How to Implement the PESO Model© in a Zero-Click, Zero-Share World

    How to Implement the PESO Model© in a Zero-Click, Zero-Share World
    Jul 15 2025
    If audiences have fragmented attention and trust is harder to earn, what do you need to do? You don't need to burn it all down. It's about aligning your strategy to what works now. Gini Dietrich discusses how you can adapt the PESO Model© to function in a zero-click, zero-share world and how to structure your strategy for discover, trust, and measurable traction.
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    21 min
  • Why the PESO Model© Still Wins in the Age of Zero Click and Zero Share

    Why the PESO Model© Still Wins in the Age of Zero Click and Zero Share
    Jul 8 2025
    Remember when clicks, shares, and impressions were reliable measures of success? Those days are gone. In this episode, Gini Dietrich breaks down why AI-generated answers, algorithm-controlled feeds, and private, hidden sharing have fundamentally changed how audiences discover and trust your content.We’re living in a zero-click, zero-share, zero-visit world—and traditional marketing tactics are losing visibility fast. But here’s the good news: you don’t need a shiny new framework to navigate this shift. You need to evolve your PESO Model® strategy to reflect how trust and attention work in 2025.
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    18 min
  • How to Train Your Communications Strategy

    How to Train Your Communications Strategy
    Jul 1 2025
    What does it mean to work smarter not harder when it comes to your communications strategy? Often a 'more is more' strategy feels like the way to go - adding content and tasks and tactics, but you'll get much better results if you focus on alignment instead of addition, and that's what Gini Dietrich is talking about this week on the Spin Sucks Podcast. ffzWcWM9p0QaKJw8YXR1
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    21 min

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