Épisodes

  • In the Age of AI Search, PR Holds the Keys to Visibility

    In the Age of AI Search, PR Holds the Keys to Visibility
    Jul 22 2025
    Generative AI search is rewriting how people find, trust, and engage with information—and communicators are uniquely positioned to lead in this new world. In this episode, Gini Dietrich breaks down why authoritative mentions, trust, and brand signals—PR’s bread and butter—are now the currency of visibility in an AI-first world. If you’re ready to stop chasing algorithms and start building durable visibility, this episode is for you. Join the Spin Sucks Community for deeper discussions: https://spinsucks.com/spin-sucks-community Follow Spin Sucks on LinkedIn, TikTok, and Instagram for weekly tips.
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    14 min
  • How to Implement the PESO Model© in a Zero-Click, Zero-Share World

    How to Implement the PESO Model© in a Zero-Click, Zero-Share World
    Jul 15 2025
    If audiences have fragmented attention and trust is harder to earn, what do you need to do? You don't need to burn it all down. It's about aligning your strategy to what works now. Gini Dietrich discusses how you can adapt the PESO Model© to function in a zero-click, zero-share world and how to structure your strategy for discover, trust, and measurable traction.
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    21 min
  • Why the PESO Model© Still Wins in the Age of Zero Click and Zero Share

    Why the PESO Model© Still Wins in the Age of Zero Click and Zero Share
    Jul 8 2025
    Remember when clicks, shares, and impressions were reliable measures of success? Those days are gone. In this episode, Gini Dietrich breaks down why AI-generated answers, algorithm-controlled feeds, and private, hidden sharing have fundamentally changed how audiences discover and trust your content.We’re living in a zero-click, zero-share, zero-visit world—and traditional marketing tactics are losing visibility fast. But here’s the good news: you don’t need a shiny new framework to navigate this shift. You need to evolve your PESO Model® strategy to reflect how trust and attention work in 2025.
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    18 min
  • How to Train Your Communications Strategy

    How to Train Your Communications Strategy
    Jul 1 2025
    What does it mean to work smarter not harder when it comes to your communications strategy? Often a 'more is more' strategy feels like the way to go - adding content and tasks and tactics, but you'll get much better results if you focus on alignment instead of addition, and that's what Gini Dietrich is talking about this week on the Spin Sucks Podcast. ffzWcWM9p0QaKJw8YXR1
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    21 min
  • Turn Chaos into Order with The PESO Model©

    Turn Chaos into Order with The PESO Model©
    Jun 24 2025
    The expectations for marketing and communications teams are higher than ever, and old systems aren't going to cut it. This week on the Spin Sucks Podcast, Gini Dietrich is talking about how the PESO Model© turns disconnected tactics into aligned strategy, vanity metrics into business results, and overwhelmed teams into confident, focused operators.
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    23 min
  • Drawing the Line Between Helpful Automation and Dangerous Delegation

    Drawing the Line Between Helpful Automation and Dangerous Delegation
    Jun 17 2025
    It seems like AI content is everywhere these days - in your inbox, on LinkedIn - even in major publications. And for all the many amazing ways AI can help make you more effective, it needs to be supervised. Closely. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about how to walk the line between getting value out of AI tools, and losing the credibility you've worked so hard to build.
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    19 min
  • Be a Business Partner, Not a Vendor

    Be a Business Partner, Not a Vendor
    Jun 10 2025
    In an environment that is constantly changing, you need to make sure that you are in partnership with your clients, and providing the strategy and insight they need to grow. This week on the Spin Sucks Podcast, Gini Dietrich is walking you through exactly how to change your relationship from vendor to business parter.
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    21 min
  • Making Your Data Stories Relatable and Actionable

    Making Your Data Stories Relatable and Actionable
    Jun 3 2025
    Last week on the Spin Sucks Podcast, Gini Dietrich shared the 4 types of data stories you need to communicate your metrics effectively. This week, she is talking about how to take those stories to the next level, and make them relatable to the decision makers you're working with.
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    17 min