Most business owners don’t have a marketing problem.

They have a leadership alignment problem.

In this episode of The TrustBuilt Podcast, Alan sits down with Marc Ensign, founder of LoudMouse, to unpack what a Fractional CMO actually does, why most marketing agencies fail businesses, and how misalignment between sales and marketing quietly destroys trust and revenue.

If you’re spending money on marketing but unsure what’s working—or frustrated by silos between departments—this episode will help you regain clarity, control, and confidence.

👉To learn more about how to build a business that runs without you subscribe to The TrustBuilt Podcast

⏱️Chapters

01:00 – What Is a Fractional CMO? (And Why Small Businesses Need One)

04:35 – From Broadway to Business: Marketing Is About Being Heard

08:20 – Why Most Marketing Agencies Work in Silos

11:20 – Sales vs. Marketing

16:04 – The Metrics That Actually Matter

22:22 – Marketing KPIs Every Service Business Should Measure

28:34 – Client Retention & Trust

31:44 – Why Busy Marketing Doesn’t Equal Growth

33:18 – Free Marketing Resources & How to Use AI

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Connect with Marc & LoudMouse

🌐 https://loudmouse.com/

💻 https://www.linkedin.com/in/marcensign/

What do youth sports, coaching, and business leadership have in common?

More than you think.

In this episode of The TrustBuilt Podcast, Alan sits down with Luke Gromer, founder of RYG Athletics, and operator of Nike Sports Camps across multiple states. What starts as a conversation about youth sports quickly becomes a masterclass on building trust, creating engagement, and developing culture that actually lasts.

If you're a business owner trying to build a team that performs without you micromanaging every move, this episode will hit home.

If you want your business to grow beyond you, this conversation is required listening.

👉To learn more about how to build a business that runs without you subscribe to The TrustBuilt Podcast

⏱️ Chapters

05:00 – The Leadership Tension Every Owner Faces

11:00 – The Foundation of Every High-Performance Culture

15:00 – When You Lose the Locker Room (Or the Team at Work)

24:30 – Scaling Trust: How to Build a Culture Across Multiple Locations

28:00 – The “Secret Sauce”: Connection + Competence = Trust

31:00 – Recognition as a Leadership Tool

36:00 – Creating Memorable Moments That Build Loyalty

44:00 – How to Design an Experience People Want to Come Back To

46:30 – The Legacy Question: What Will Your Team Say About You?

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Connect with Luke Gromer

💻 https://www.linkedin.com/in/luke-gromer/

In this episode, Alan Bennett sits down with Solomon Burchfield, founder of New Beginnings NWA, to explore what business leaders can learn about trust, accountability, purpose, and culture from an organization working with chronically homeless individuals.

While Solomon leads a nonprofit, the leadership lessons apply directly to business owners who want stronger teams, deeper buy-in, and a culture that doesn’t collapse without them.

⏱️Chapters

02:00 — Understanding Your “Customer”

04:20 — The Hidden Cost of Mistrust in Leadership

08:10 — Trauma, Behavior, and Why Rules Alone Don’t Work

11:15 — “You Don’t Become Homeless When You Run Out of Money”

14:45 — Building Trust Before Enforcing Accountability

17:00 — The ‘Pennies in the Cup’ Approach to Leadership

19:15 — Purpose Drives Engagement

22:40 — Compassionate Accountability That Actually Works

26:40 — Leadership as Gardening, Not Controlling

30:30 — Horizontal Accountability vs. Top-Down Control

34:15 — Recognition, Care, and Why It’s Free but Rare

38:25 — What Business Owners Can Learn from Nonprofit Leadership

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Connect with Solomon & New Beginnings NWA

💻 https://newbeginningsnwa.org/