20 months. Countless lessons. One lightning bolt moment that set everything in motion.

In this episode, we share the raw story of how a random idea turned into XtraClubs. A business built around sauna, ice, and steam recovery that’s grown faster (and taught us more) than we could’ve imagined.

We talk about:

• The messy early days of our startup journey

• What we wish we knew before we started

• Fundraising wins and hard-earned lessons

• Navigating competition and staying true to the vision

• The mindset shifts that come with building multiple ventures

It’s honest, unfiltered, and full of takeaways for anyone chasing their own big idea.

Listen in. This is the story of how one idea changed everything for us.

Follow Us:

Website – https://hustle.agency/

Instagram – https://www.instagram.com/go.hustle.agency/

“This industry needs to be shaken up and it needs to be done by somebody outside the industry.”In Episode 10 of The Venture Beyond podcast, Anthony and James reunite after a few months away to discuss their latest venture, Xtra Clubs.A departure from the digital businesses the pair are known for developing, Xtra Clubs is envisioned as a chain of wellness centres, which will finally bring Sydneysiders unlimited and anytime access to sauna, ice and steam therapies.The boys highlight their fish-out-of-water experiences during the creation of Xtra both conceptually and as a brick and mortar building, and specifically point to the extensive efforts they’ve had to undertake since February to earn financial backing and lure talent onto the project.Hear how the two have graduated from sauna novices, learning from experts in the industry including one of Finland’s most respected voices in wellness - Kimmo Helistö @kimmo_helisto…To then see just how far they’ve come in building their new wellness empire, by visiting the Xtra Clubs website!Founding Memberships to our inaugural location at the Oxford St Mall in BONDI JUNCTION are available, with more locations across Sydney soon to be announced. Secure your spot from $23.95 here 👉https://xtraclubs.au/become-a-member/Future locations, wellness coaches who’ll provide free content on the Xtra Clubs app, and other exciting announcements are being shared on our Instagram. Follow us so you don’t miss out! https://www.instagram.com/xtraclubs/#Wellness #Sauna #IceBath #SteamRoom #HotandColdTherapy #Recovery

“Don’t think too much, just do it… Once you step out, think a lot”. In Episode 9 of The Venture Beyond podcast, Anthony and James speak to Vivian from Dulcet Cakes & Sweets, an entrepreneur who found her calling in the cake industry not long after calling Australia home. Vivian shares her initial struggles in the business, from completing orders at home to launching stores while pregnant. This period of difficulty was quickly replaced by an era of excitement for Vivian, however, when she leaned on her business education to elevate Dulcet’s value for customers via online orders and clever thinking around free deliveries. Today, Vivian continues to evolve her stores through data-led decision-making, resulting in a standout business that spans across Sydney. Got a game-changing app idea? Let's work together: https://hustle.agency/app-design-deve... Keen to check out the business mentioned in this week’s podcast? Visit the Dulcet Cakes & Sweets website and order a cake or treat: https://dulcetcakessweets.com.au/