Black Friday is NOT just for Amazon and Apple. Your health coaching biz can absolutely cash in - but only if you plan it right.

In this episode, Kendra breaks down how to maximize sales without discounting your signature program or undermining your value. She shares smart strategies like creating smaller, high-touch offers ($500–$1,000) such as health audits or consultations, pre-selling upcoming programs, and structuring sales pages that tap into both emotion and logic.

You’ll also hear practical tips on planning 8 weeks out, ensuring your tech setup is seamless, and running an email campaign that keeps your audience engaged and ready to buy. Kendra explains why simplicity in delivery often outperforms complex course platforms and how to use downsells to capture interest even after the main offer closes.

If you want your Black Friday campaign to drive real results without burning out or cheapening your offers, this episode is your step-by-step guide.

In this episode we cover:

• Planning and Timeline (00:51)
• Offer Strategy and Pricing (05:53)
• Proven Examples and Results (11:54)
• Campaign Execution Requirements (16:36)
• Technical Implementation Requirements (17:43)
• Email Campaign Strategy (20:08)

Watch this episode on YouTube here: https://youtu.be/tJh5RJ_jgOM

Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

Sales conversations can feel intimidating, but they’re one of the most important skills you need to master as a coach. In this episode, Kendra shares a personal sales flop from 2015 and unpacks the key lessons it taught her about selling with confidence and clarity.

You’ll learn why niching down is essential for making sales easier, how aligning your messaging across your audience, brand, and offers builds trust, and why having more conversations (without clinging to the outcome) is the fastest path to growth. Kendra also explains how human connection—through asking better questions, listening more than you talk, and approaching sales with a service-first mindset—can transform your results.

If you’ve been struggling to convert leads into clients, this episode will give you the tools and perspective to approach sales with less pressure and more success.

In this episode we cover:

• Five Core Sales Improvement Strategies
• Niche Development and Market Positioning (01:43)
• Marketing and Messaging Strategy (09:04)
• Conversation and Engagement Tactics (13:49)
• Sales Conversation Techniques (17:47)

Resources:

Episode 138 - 3 ✨DM Scripts✨ To Blow Up Your Sales

Episode 287 - 3 Types of Messaging You Need to Nail (If You Want Clients Who Actually Pay You)

Watch this episode on YouTube here: https://youtu.be/K10AjARmA2w

Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

Success in online coaching isn’t just about strategy—it’s about avoiding the traps that quietly kill your momentum.

In this episode, Kendra reveals the five biggest killers of your success, from avoiding a niche and overthinking every move, to juggling too many offers and waiting until you feel “ready.”

She explains why simplicity beats complexity, how delegation frees you from being the bottleneck, and why taking action (even imperfect action) is the real driver of growth.

Packed with tough love and practical insights, this episode will help you spot what’s holding you back and give you the clarity to move forward with confidence.

In this episode we cover:

• Business Killer #1: Niche Avoidance Syndrome (01:24)
• Business Killer #2: Overthinking-itis (13:10)
• Business Killer #3: Shiny Offer Addiction (18:24)
• Business Killer #4: Waiting to be Ready Trap (25:14)
• Business Killer #5: DIY Until I Die Syndrome (30:15)

Resources:

Episode 280 - [BEST OF] A Cautionary Tale About Your Niche

Episode 119 - The Truth About Your Niche Statement

Episode 182 - Masterclass: How To Find Your Profitable Niche

Episode 71 - Can You Have More Than One Niche?

Watch this episode on YouTube here: https://youtu.be/e8oNrdYou4E

Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy