Black Friday is NOT just for Amazon and Apple. Your health coaching biz can absolutely cash in - but only if you plan it right.

In this episode, Kendra breaks down how to maximize sales without discounting your signature program or undermining your value. She shares smart strategies like creating smaller, high-touch offers ($500–$1,000) such as health audits or consultations, pre-selling upcoming programs, and structuring sales pages that tap into both emotion and logic.

You’ll also hear practical tips on planning 8 weeks out, ensuring your tech setup is seamless, and running an email campaign that keeps your audience engaged and ready to buy. Kendra explains why simplicity in delivery often outperforms complex course platforms and how to use downsells to capture interest even after the main offer closes.

If you want your Black Friday campaign to drive real results without burning out or cheapening your offers, this episode is your step-by-step guide.

In this episode we cover:

• Planning and Timeline (00:51)
• Offer Strategy and Pricing (05:53)
• Proven Examples and Results (11:54)
• Campaign Execution Requirements (16:36)
• Technical Implementation Requirements (17:43)
• Email Campaign Strategy (20:08)

Watch this episode on YouTube here: https://youtu.be/tJh5RJ_jgOM

Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

Sales conversations can feel intimidating, but they’re one of the most important skills you need to master as a coach. In this episode, Kendra shares a personal sales flop from 2015 and unpacks the key lessons it taught her about selling with confidence and clarity.

You’ll learn why niching down is essential for making sales easier, how aligning your messaging across your audience, brand, and offers builds trust, and why having more conversations (without clinging to the outcome) is the fastest path to growth. Kendra also explains how human connection—through asking better questions, listening more than you talk, and approaching sales with a service-first mindset—can transform your results.

If you’ve been struggling to convert leads into clients, this episode will give you the tools and perspective to approach sales with less pressure and more success.

In this episode we cover:

• Five Core Sales Improvement Strategies
• Niche Development and Market Positioning (01:43)
• Marketing and Messaging Strategy (09:04)
• Conversation and Engagement Tactics (13:49)
• Sales Conversation Techniques (17:47)

Resources:

Episode 138 - 3 ✨DM Scripts✨ To Blow Up Your Sales

Episode 287 - 3 Types of Messaging You Need to Nail (If You Want Clients Who Actually Pay You)

Watch this episode on YouTube here: https://youtu.be/K10AjARmA2w

Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

Success in online coaching isn’t just about strategy—it’s about avoiding the traps that quietly kill your momentum.

In this episode, Kendra reveals the five biggest killers of your success, from avoiding a niche and overthinking every move, to juggling too many offers and waiting until you feel “ready.”

She explains why simplicity beats complexity, how delegation frees you from being the bottleneck, and why taking action (even imperfect action) is the real driver of growth.

Packed with tough love and practical insights, this episode will help you spot what’s holding you back and give you the clarity to move forward with confidence.

In this episode we cover:

• Business Killer #1: Niche Avoidance Syndrome (01:24)
• Business Killer #2: Overthinking-itis (13:10)
• Business Killer #3: Shiny Offer Addiction (18:24)
• Business Killer #4: Waiting to be Ready Trap (25:14)
• Business Killer #5: DIY Until I Die Syndrome (30:15)

Resources:

Episode 280 - [BEST OF] A Cautionary Tale About Your Niche

Episode 119 - The Truth About Your Niche Statement

Episode 182 - Masterclass: How To Find Your Profitable Niche

Episode 71 - Can You Have More Than One Niche?

Watch this episode on YouTube here: https://youtu.be/e8oNrdYou4E

Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

Building a successful business isn’t about avoiding mistakes; it’s about learning from them.

In this episode, Kendra shares some of the biggest lessons from her own entrepreneurial journey, including failed programs, bad partnerships, and costly marketing decisions.

She breaks down what went wrong, what she’d do differently, and how those experiences shaped the strategies she uses today. From pre-selling programs and validating ideas to navigating mentorship, partnerships, and advertising, this episode is packed with insights to help you avoid common pitfalls and grow faster.

In this episode we cover:

• Early Business Mistakes (00:01)
• Failed Course Launch and Pre-Selling Strategy (08:56)
• Partnership Challenges and Live Events (17:57)
• Advertising Agency Mistakes (27:22)

Create + Launch Your Signature Program Challenge: https://kendraperry.net/challenge

Watch this episode on YouTube here: https://youtu.be/36Rp_c08IgM

Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

There’s a big difference between your program and your offer—and if you’re mixing them up, you’re stalling your growth. In this episode, Kendra explains how to position your offer so it connects emotionally, stands out in a crowded market, and actually sells.

Your program is the delivery vehicle—the roadmap, tools, and coaching you use to get your clients results. Your offer is how you sell that program—the promise, positioning, and emotional connection that make people want to work with you.

Kendra shares real examples, including mistakes she made early on, to show why focusing on program features like session counts and bonuses isn’t enough. Instead, you’ll learn how to create a compelling promise, highlight your unique methodology, and position your solution so it stands out in a crowded market.

If your marketing isn’t converting or you’re struggling to fill your programs, this episode will help you fix what’s holding you back and start creating offers that sell.

In this episode we cover:

• Program vs. Offer differentiation(00:52)
• Selling Psychology Examples (03:41)
• Common Mistakes (06:56)
• Proprietary Process Framework (13:28)
• Implementation Strategy (24:27)

Create + Launch Your Signature Program Challenge: https://kendraperry.net/challenge

Watch this episode on YouTube here: https://youtu.be/pHZTAUbzClE

Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

The online business landscape is shifting fast, and what worked a few years ago no longer guarantees results. In this episode, we dive into the realities of growing your coaching or practitioner business in 2025, from declining Instagram reach to increasing economic pressures and rising ad costs. With consumers becoming more aware of marketing tactics, standing out requires a smarter, more strategic approach.

We’ll explore why human-specific targeting outperforms generic problem-focused marketing and how developing a clear, 3-7 step signature methodology can set your program apart. You’ll learn why premium pricing is crucial—even when serving a smaller audience—and how simple revenue math shows that a handful of the right clients can help you hit your income goals.

We’ll also cover the importance of beta launches, pre-selling, and live delivery to validate your offers before investing in full program development. And since organic reach is on the decline, we’ll talk about when and how to leverage paid ads and your email list for sustainable growth.

Whether you’re just starting out or ready to scale, this episode breaks down the numbers, strategies, and mindset shifts you need to build a thriving business in today’s competitive market.

In this episode we cover:

• Current Online Business Market Shifts(01:14)
• The Five Non-Negotiables for Success (06:31)
• Taking a look at performance metrics (20:17)

Resources mentioned:

Create + Launch Your Signature Program Challenge: https://kendraperry.net/challenge

Watch this episode on YouTube here: https://youtu.be/fo0sKWAXNyc

Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

In this episode, we explore why signature programs are the key to building a sustainable, client-centered coaching practice. Rather than relying on one-size-fits-all solutions, structured programs provide a flexible framework that allows for personalization without overwhelming the coach—or the client.

We break down how repetitive teaching often leads to burnout, and how packaging your expertise into a strategic roadmap saves time while still delivering high-value, customized support. From niche selection to creating a baseline methodology, you’ll learn how to design a program that balances consistency with individualization—ensuring every client feels seen while you stay focused on your zone of genius.

Through examples like the mountain climbing analogy and practical tools such as lab testing, intake forms, and shorter pre-educated consultations, we’ll show how structured programs increase efficiency, engagement, and outcomes.

In this episode we cover:

• Coaches already repeat themselves frequently, leading to burnout - structured programs package this repetition into cohesive roadmaps. (00:51)
• Baseline methodology development - identify what all clients need to do minimum to achieve results, based on practitioner's philosophy and experience. (03:25)
• Customization happens on top of baseline through lab testing, intake forms, one-on-one check-ins, and troubleshooting sessions. (08:52)
• Reduced burnout from not reinventing approaches weekly and build a scalable business model without sacrificing personalization. (15:02)

Click here to Watch on Youtube

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In this episode, we break down the journey of Rachel Winster, who scaled her health coaching business from charging $350 per client to earning $7k/month in just 2.5 years through the HCA program. Her story highlights the huge potential for practitioners who commit to a niche—and stick with it.

You’ll hear why traditional health coaching certifications often skip over the real skills you need to run a profitable online business, and how Rachel leveraged her own experience with Hashimoto’s to connect with women in their 30s facing the same challenges.

We also cover how marketing has shifted since 2021, why organic growth alone isn’t enough anymore, and the benefits of moving from 1:1 coaching to a live-cohort-plus-evergreen model. You’ll learn why virality can actually hurt your engagement, the importance of consistency over novelty, and how to keep a healthy mindset when not every client participates at 100%.

If you’re in this for the long haul, expect 3–5 years to see steady, career-level results—and find out why focusing on the same program for years might be your smartest growth strategy.

In this episode we cover:

• Pharmacist with Hashimoto's grew from $350/client to $7k months in 2.5 years through HCA program. (00:52)
• Certification Gap - Health programs inadequately prepare coaches for online business realities vs brick-and-mortar. (02:01)
• Rachel's Niche Strategy (01:42)
• How Rachel marketed in 2021 and what she does now in the 2025 landscape. (07:37)
• How Rachel's signature program progressed over time. (14:32)
• Going viral can attract the wrong audience and hurt engagement. (12:56)
• Dealing with client detachment (15:48)
• Realistic timelines for a signature program (19:41)
• Rachel's success formula (21:10)

Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy