Austin, Amer, and John had a casual discussion about their personal experiences and future plans. Austin shared his regret about missing an event in Ottawa and his enthusiasm for hockey and CrossFit. He also revealed his upcoming trip to Halifax for a sales training. In contrast, Amer shared his local lifestyle and the challenges he faced due to his busy schedule, which led to neglecting proper communication and strategic planning for the business. The team agreed that Amer needed to focus on thinking and planning, as well as prioritizing his time to prevent burnout and improve communication.

Austin, Amer, and John discussed their respective businesses' marketing strategies and the potential of franchising. Amer primarily targets contractors through online advertising while Austin observed the marketing trends in the home service industry. The team also delved into the success of food franchises, particularly those with attractive presentations and engaging tactics, such as withholding information until the presentation was over. Austin shared insights from her visits to franchise expos, highlighting potential franchises like Salvatore's and 6ixty Wings while expressing admiration for their customer and quality-focused approach. The conversation also touched on the challenges of creating a durable business in the home services market and the high startup costs associated with international franchise options.

John and Austin discussed the changes in the business landscape since the Covid-19 pandemic started and its impact on their respective painting and roofing businesses. They identified trends where customers were increasingly more price-sensitive, and the high-end options were becoming less popular, posing challenges for their sales teams. Despite their company's policy against price negotiation, their competitors were dropping their prices significantly, leading to a gap in the market that their company did not intend to fill. They also discussed the challenges of offering financing options due to high-interest rates and the impact of a rival company's price cuts on their business. The conversation revealed the complex dynamics of the competitive landscape and the need for their company to adapt to changing customer behavior.